The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single
Generation Lockdown Agency: Hungry Man Productions / New York City + McCann / New York Client: March For Our Lives Category: Television & VOD / Long Form - Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Television & VOD / Long Form - Single
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Television & VOD / Long Form - Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single
Motaur Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
Bleep Agency: BETC / Paris Client: CANAL+ Category: Television & VOD / Varying Length Campaign
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Old Spice Swagger Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Television & VOD / Varying Length Campaign
Conference Agency: Droga5 / London + Somesuch / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Holiday - The Surprise Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Television & VOD / Long Form - Single
Book of Dreams Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London Client: Argos Category: Television & VOD / Long Form - Single
Cool Ranch :90 Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60 Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Television & VOD / Long Form - Single
C'est magnifique Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
This is how it feels Agency: Anorak / NoA / Oslo Client: Komplett Category: Television & VOD / Long Form - Single
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero Agency: TBWA\Chiat\Day / New York + MJZ / New York Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Television & VOD / Long Form - Single
Nicholas the Sweep Agency: Sainsbury's / London + Wieden+Kennedy / London Client: Sainsbury's Category: Television & VOD / Long Form - Single
Mr Swan Agency: Ogilvy / London Client: Sipmsith Category: Television & VOD / Long Form - Single
Read Yourself Better Agency: The&Partnership / New York Client: The Wall Street Journal Category: Television & VOD / Long Form - Single
A Holiday Reunion Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Xfinity Category: Television & VOD / Long Form - Single
Behind the Mac - International Women's Day Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Short Form - Single
Can't Touch This Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
GEICO: Believe It Agency: The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Campaign
GEICO Sequels Agency: The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Smuggler / Los Angeles, CA + Cut+Run / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Campaign
It's Simple Even When It's Complicated Agency: Sid Lee / Toronto Client: H&R Block Category: Television & VOD / Short Form - Campaign
Ice Cream For Adults Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles Client: Halo Top Category: Television & VOD / Short Form - Campaign
Old Spice Smell Like Your Own Man, Man Agency: Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland Client: Old Spice Category: Television & VOD / Short Form - Campaign
Don't Take Your Hair for Granted Agency: TBWA\Chiat\Day / Los Angeles Client: Supercuts Category: Television & VOD / Short Form - Campaign
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
Feel the Power Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Television & VOD / Long Form - Campaign

2020 Film Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Television & VOD / Varying Length Campaign

OS_FI20_016B

2020 Film Gold Pencil

BETC / Paris

Lacoste

Crocodile Inside

Television & VOD / Long Form - Single

OS_FI20_007G

2020 Film Gold Pencil

Hungry Man Productions / New York City + McCann / New York

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

OS_FI20_008G

2020 Film Silver Pencil

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Television & VOD / Long Form - Single

OS_FI20_009S

2020 Film Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Television & VOD / Long Form - Single

OS_FI20_010S

2020 Film Silver Pencil

Highdive / Chicago + Jeep / Detroit + O Positive / New York

Jeep

Groundhog Day

Television & VOD / Long Form - Single

OS_FI20_011S

2020 Film Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Television & VOD / Long Form - Single

OS_FI20_012S

2020 Film Bronze Pencil

HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Television & VOD / Long Form - Single

OS_FI20_013B

2020 Film Bronze Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Television & VOD / Long Form - Single

OS_FI20_014B

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Television & VOD / Short Form - Single

OS_FI20_002G

2020 Film Silver Pencil

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Television & VOD / Short Form - Single

OS_FI20_003S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Television & VOD / Short Form - Single

OS_FI20_004S

2020 Film Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

OS_FI20_005B

2020 Film Bronze Pencil

Arnold Worldwide / Boston

Progressive Insurance

Motaur

Television & VOD / Short Form - Campaign

OS_FI20_006B

2020 Film Bronze Pencil

BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

OS_FI20_015B

2020 Film Merit Award

BETC / Paris

CANAL+

Bleep

Television & VOD / Varying Length Campaign

OS_FI20_073M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Television & VOD / Varying Length Campaign

OS_FI20_074M

2020 Film Merit Award

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York

Old Spice

Old Spice Swagger

Television & VOD / Varying Length Campaign

OS_FI20_075M

2020 Film Merit Award

Droga5 / London + Somesuch / London

Amazon Prime Video

Conference

Television & VOD / Long Form - Single

OS_FI20_053M

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Television & VOD / Long Form - Single

OS_FI20_054M

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles

Apple

Holiday - The Surprise

Television & VOD / Long Form - Single

OS_FI20_055M

2020 Film Merit Award

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Television & VOD / Long Form - Single

OS_FI20_056M

2020 Film Merit Award

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Television & VOD / Long Form - Single

OS_FI20_057M

2020 Film Merit Award

The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London

Argos

Book of Dreams

Television & VOD / Long Form - Single

OS_FI20_058M

2020 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch :90

Television & VOD / Long Form - Single

OS_FI20_059M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Doritos

Cool Ranch :60

Television & VOD / Long Form - Single

OS_FI20_060M

2020 Film Merit Award

Romance / Paris + Intermarché / Paris

Intermarché

C'est magnifique

Television & VOD / Long Form - Single

OS_FI20_061M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Television & VOD / Long Form - Single

OS_FI20_062M

2020 Film Merit Award

Anorak / NoA / Oslo

Komplett

This is how it feels

Television & VOD / Long Form - Single

OS_FI20_063M

2020 Film Merit Award

BETC / Paris + Lego agency / Paris

Lego

Rebuild the world

Television & VOD / Long Form - Single

OS_FI20_064M

2020 Film Merit Award

TBWA\Chiat\Day / New York + MJZ / New York

Mountain Dew

Here's Mountain Dew Zero

Television & VOD / Long Form - Single

OS_FI20_065M

2020 Film Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Television & VOD / Long Form - Single

OS_FI20_066M

2020 Film Merit Award

Sainsbury's / London + Wieden+Kennedy / London

Sainsbury's

Nicholas the Sweep

Television & VOD / Long Form - Single

OS_FI20_067M

2020 Film Merit Award

Ogilvy / London

Sipmsith

Mr Swan

Television & VOD / Long Form - Single

OS_FI20_068M

2020 Film Merit Award

The&Partnership / New York

The Wall Street Journal

Read Yourself Better

Television & VOD / Long Form - Single

OS_FI20_069M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Xfinity

A Holiday Reunion

Television & VOD / Long Form - Single

OS_FI20_070M

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Behind the Mac - International Women's Day

Television & VOD / Short Form - Single

OS_FI20_043M

2020 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Dummy / Venice

Cheetos

Can't Touch This

Television & VOD / Short Form - Single

OS_FI20_044M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

Prom Dress

Television & VOD / Short Form - Single

OS_FI20_045M

2020 Film Merit Award

The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles, CA

GEICO

GEICO: Believe It

Television & VOD / Short Form - Campaign

OS_FI20_046M

2020 Film Merit Award

The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Smuggler / Los Angeles, CA + Cut+Run / Los Angeles, CA

GEICO

GEICO Sequels

Television & VOD / Short Form - Campaign

OS_FI20_047M

2020 Film Merit Award

Sid Lee / Toronto

H&R Block

It's Simple Even When It's Complicated

Television & VOD / Short Form - Campaign

OS_FI20_048M

2020 Film Merit Award

72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles

Halo Top

Ice Cream For Adults

Television & VOD / Short Form - Campaign

OS_FI20_049M

2020 Film Merit Award

Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland

Old Spice

Old Spice Smell Like Your Own Man, Man

Television & VOD / Short Form - Campaign

OS_FI20_050M

2020 Film Merit Award

TBWA\Chiat\Day / Los Angeles

Supercuts

Don't Take Your Hair for Granted

Television & VOD / Short Form - Campaign

OS_FI20_051M

2020 Film Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Television & VOD / Short Form - Campaign

OS_FI20_052M

2020 Film Merit Award

Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London

Sony Interactive Entertainment

Feel the Power

Television & VOD / Long Form - Campaign

OS_FI20_071M

2020 Film Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Television & VOD / Long Form - Campaign

OS_FI20_072M

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