The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: User-Generated Content
Creativity for All Agency: Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York Client: Adobe Category: User-Generated Content
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: User-Generated Content
e.l.f. #eyeslipsface TikTok Campaign Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: User-Generated Content
Brutal Postings Agency: Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal Client: Fondation Émergence Category: User-Generated Content
Create #ForTheThrone Agency: 360i / New York + HBO / New York Client: HBO Category: User-Generated Content
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: User-Generated Content
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: User-Generated Content
Kiss Bottle Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: User-Generated Content
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: User-Generated Content
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: User-Generated Content

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_BE20_026G

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

User-Generated Content

OS_SM20_019G

2020 Social Media Bronze Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_SM20_020B

2020 Film Bronze Pencil

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

User-Generated Content

OS_FI20_039B

2020 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York

Adobe

Creativity for All

User-Generated Content

OS_BE20_092M

2020 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

User-Generated Content

OS_BE20_093M

2020 Branded Entertainment Merit Award

Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

e.l.f. Cosmetics

e.l.f. #eyeslipsface TikTok Campaign

User-Generated Content

OS_BE20_094M

2020 Branded Entertainment Merit Award

Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal

Fondation Émergence

Brutal Postings

User-Generated Content

OS_BE20_095M

2020 Branded Entertainment Merit Award

360i / New York + HBO / New York

HBO

Create #ForTheThrone

User-Generated Content

OS_BE20_096M

2020 Branded Entertainment Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

User-Generated Content

OS_BE20_097M

2020 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

User-Generated Content

OS_BE20_098M

2020 Branded Entertainment Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

User-Generated Content

OS_BE20_099M

2020 Social Media Merit Award

draftLine / Shanghai

AB InBev China

Kiss Bottle

User-Generated Content

OS_SM20_059M

2020 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

User-Generated Content

OS_SM20_060M

2020 Social Media Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

User-Generated Content

OS_SM20_061M

2020 Social Media Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

User-Generated Content

OS_SM20_062M

2020 Social Media Merit Award

Spotify In-House / New York

Spotify

#SpotifyWrapped

User-Generated Content

OS_SM20_063M

2020 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

User-Generated Content

OS_SM20_064M

2020 Film Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

User-Generated Content

OS_FI20_127M

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