The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Utility
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client: Nike Category: Utility / E-Commerce
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Utility
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Utility
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Utility
Recorder
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Utility
Award:
2020 Mobile Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_008G
Award:
2020 Mobile Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Petz
Title:
Pet-Commerce
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_009B
Award:
2020 Mobile Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Annual ID:
OS_MO20_006G
Award:
2020 Mobile Silver Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility
Annual ID:
OS_MO20_007S
Award:
2020 Mobile Merit Award
Agency:
AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_039M
Award:
2020 Mobile Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_040M
Award:
2020 Mobile Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Utility
Annual ID:
OS_MO20_035M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Utility
Annual ID:
OS_MO20_036M
Award:
2020 Mobile Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Utility
Annual ID:
OS_MO20_037M