The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Utility
Homeless Delivery Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR Client: Deliveroo Category: Utility
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Utility
Recorder Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Utility
Air Max Graffiti Stores Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo Client: Nike Category: Utility / E-Commerce
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: Utility / E-Commerce

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Utility

OS_MO20_006G

2020 Mobile Silver Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Utility

OS_MO20_007S

2020 Mobile Gold Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Utility / E-Commerce

OS_MO20_008G

2020 Mobile Bronze Pencil

Ogilvy Brasil / São Paulo

Petz

Pet-Commerce

Utility / E-Commerce

OS_MO20_009B

2020 Mobile Merit Award

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Utility

OS_MO20_035M

2020 Mobile Merit Award

BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR

Deliveroo

Homeless Delivery

Utility

OS_MO20_036M

2020 Mobile Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Utility

OS_MO20_037M

2020 Mobile Merit Award

Google Creative Lab / New York + Google / New York

Google

Recorder

Utility

OS_MO20_038M

2020 Mobile Merit Award

AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo

Nike

Air Max Graffiti Stores

Utility / E-Commerce

OS_MO20_039M

2020 Mobile Merit Award

R/GA / Portland

Nike

Hey Google, Ask Nike

Utility / E-Commerce

OS_MO20_040M

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