The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Best of Show
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Stunts & Activations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Billboards & Transit / Campaign
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Online Films & Video / Short Form - Single
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Websites
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Design
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Applications
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client: Microsoft Category: Penta Pencil
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: CMO Pencil
THE LION'S SHARE FUND
Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client: The Lion's Share Fund Category: Sustainable Development Goals
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Green Pencil
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Billboards & Transit
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Social Post / Real-time Response
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Online Advertising / Display Ads
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Use of Music / Original Music
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Physical Product & Mobile Integration
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Products
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Responsive Environments
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Short Form Video / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Short Form Video / Single
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Active Engagement
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Promotional / Posters - Series
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Full Length Video / Single
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Stunts & Activations
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Stunts & Activations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging
Award:
2020 Best of Show Best of Show Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Annual ID:
OS_IG20_001G
Award:
2020 Direct Marketing Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Annual ID:
OS_DI20_001G
Award:
2020 Social Media Best of Discipline Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Annual ID:
OS_SM20_001G
Award:
2020 Public Relations Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Annual ID:
OS_EX20_001G
Award:
2020 Digital Craft Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_001G
Award:
2020 Out of Home Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_001G
Award:
2020 IP & Products Best of Discipline Pencil
Agency:
RBK Communication / Stockholm
Client:
Doconomy
Title:
DO Black
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP20_001G
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Film Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_001G
Award:
2020 Integrated Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G
Award:
2020 Creative Effectiveness Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_001G
Award:
2020 Interactive & Online Best of Discipline Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Websites
Annual ID:
OS_IN20_001G
Award:
2020 Creative Use of Data Best of Discipline Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
Award:
2020 Radio & Audio Best of Discipline Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
Award:
2020 Moving Image Craft Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_001G
Award:
2020 Design Best of Discipline Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Annual ID:
OS_DE20_001G
Award:
2020 Branded Entertainment Best of Discipline Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Annual ID:
OS_BE20_001G
Award:
2020 Mobile Best of Discipline Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Annual ID:
OS_MO20_001G
Award:
2020 Print Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Annual ID:
OS_PT20_001G
Award:
2020 Penta Pencil Penta Pencil
Agency:
McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client:
Microsoft
Title:
An Empowering Partnership
Category:
Penta Pencil
Annual ID:
OS_PP20_001P
Award:
2020 CMO Pencil CMO Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
CMO Pencil
Annual ID:
OS_CM20_001G
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_001D
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Agency:
FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client:
The Lion's Share Fund
Title:
THE LION'S SHARE FUND
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_002D
Award:
2020 Green Pencil Green Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Green Pencil
Annual ID:
OS_GP20_001E
Award:
2020 Green Pencil Green Pencil
Agency:
Superunion / London + Notpla / London
Client:
Notpla
Title:
Notpla
Category:
Green Pencil
Annual ID:
OS_GP20_002E
Award:
2020 Direct Marketing Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_006G
Award:
2020 Social Media Gold Pencil
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_013G
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_014G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_013G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_032G
Award:
2020 Mobile Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO20_019G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Products
Annual ID:
OS_HW20_005G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Annual ID:
OS_HW20_006G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client:
Volkswagen
Title:
Road Tales
Category:
Responsive Environments
Annual ID:
OS_EX20_011G
Award:
2020 Mobile Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Annual ID:
OS_MO20_002G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Short Form Video / Single
Annual ID:
OS_BE20_002G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Annual ID:
OS_BE20_003G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Annual ID:
OS_BE20_004G
Award:
2020 Direct Marketing Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Annual ID:
OS_DI20_001G
Award:
2020 Social Media Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Active Engagement
Annual ID:
OS_SM20_021G
Award:
2020 Design Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_011G
Award:
2020 Creative Effectiveness Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_008G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client:
Johnson & Johnson
Title:
5B
Category:
Full Length Video / Single
Annual ID:
OS_BE20_009G
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Campaign
Annual ID:
OS_SM20_010G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_022G
Award:
2020 Social Media Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Annual ID:
OS_SM20_001G
Award:
2020 Social Media Gold Pencil
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Stunts & Activations
Annual ID:
OS_SM20_023G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging
Annual ID:
OS_HW20_008G
Award:
2020 Mobile Gold Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Gaming
Annual ID:
OS_MO20_014G
