The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Integrated Branding Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated Branding Campaign
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Integrated Branding Campaign
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Typography / Typeface Design
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Gaming / Branded Games
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Branded Games
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Integrated Digital & Physical Product
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Embarrassing Plastic Bags Agency: Rethink / Vancouver/Toronto/Montreal Client: East West Market Category: Promotional / Collateral Items
Focus Lines Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Magazine / Campaign

OS_PT20_001G

2020 Creative Use of Data Gold Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 Experiential & Immersive Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Interactive & Online Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Interactive & Online Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online-only Video / Single

OS_IN20_017G

2020 Interactive & Online Silver Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Online-only Video / Single

OS_IN20_018S

2020 Interactive & Online Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

OS_IN20_019B

2020 Integrated Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Integrated Branding Campaign

OS_IG20_002S

2020 Integrated Silver Pencil

Droga5 / New York

HBO

For The Throne

Integrated Branding Campaign

OS_IG20_003S

2020 Integrated Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Integrated Branding Campaign

OS_IG20_004B

2020 Integrated Bronze Pencil

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

OS_IG20_005B

2020 Integrated Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Integrated Branding Campaign

OS_IG20_006B

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Experiential / Live Events

OS_BE20_023G

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Live Events

OS_BE20_024S

2020 Branded Entertainment Bronze Pencil

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Experiential / Live Events

OS_BE20_025B

2020 Design Silver Pencil

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Typography / Typeface Design

OS_DE20_008S

2020 Mobile Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_MO20_022S

2020 Interactive & Online Bronze Pencil

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Online Advertising / Native Ads

OS_IN20_012B

2020 Experiential & Immersive Gold Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Responsive Environments

OS_EX20_011G

2020 Experiential & Immersive Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Responsive Environments

OS_EX20_012B

2020 Experiential & Immersive Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Responsive Environments

OS_EX20_013B

2020 Interactive & Online Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Gaming / Branded Games

OS_IN20_025G

2020 Interactive & Online Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Gaming / Branded Games

OS_IN20_026G

2020 Experiential & Immersive Silver Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

OS_EX20_019S

2020 Experiential & Immersive Silver Pencil

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Craft / Use of Technology

OS_EX20_020S

2020 IP & Products Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Integrated Digital & Physical Product

OS_IP20_006G

2020 IP & Products Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Integrated Digital & Physical Product

OS_IP20_007B

2020 Mobile Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Mobile-First Video / Over 15 Seconds

OS_MO20_013B

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

OS_DE20_016G

2020 Design Silver Pencil

Rethink / Vancouver/Toronto/Montreal

East West Market

Embarrassing Plastic Bags

Promotional / Collateral Items

OS_DE20_017S

2020 Design Gold Pencil

FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito

Ministerio de transporte y obras públicas

Focus Lines

Spatial Design / Wayfinding

OS_DE20_038G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Television & VOD / Short Form - Single

OS_FI20_002G

2020 Film Silver Pencil

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Television & VOD / Short Form - Single

OS_FI20_003S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Television & VOD / Short Form - Single

OS_FI20_004S

2020 Film Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

OS_FI20_005B

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