The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Mobile Advertising
Joel Is Not Happy Agency: TBWA\Chiat\Day / New York + Park Pictures / New York Client: Mountain Dew Category: Mobile Advertising
Not All Heroes Wear Capes Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
Black Supermarket Agency: Marcel / Paris Client: Carrefour Category: People / Good Health & Well-Being
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single
Next Episode Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Short Form Video / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
The Toxic Office Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Under 100K Budget
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
7:1 Furniture Collection Agency: BBDO BANGKOK / Bangkok Client: Homepro Category: Innovation in Design
WoManikin: Designed to Save Women's Lives Agency: JOAN Creative / New York Client: JOAN Creative/United State of Women Category: Innovation in Design
Last Straw Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Wake Up Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single
Groundhog Day Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single
Creature Agency: Park Pictures LLC / New York Client: Surfers Against Sewage Category: Craft - Direction / Single
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home

2020 Mobile Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Mobile Advertising

OS_MO20_011B

2020 Mobile Bronze Pencil

TBWA\Chiat\Day / New York + Park Pictures / New York

Mountain Dew

Joel Is Not Happy

Mobile Advertising

OS_MO20_012B

2020 Social Media Gold Pencil

Wieden+Kennedy / New York + draftLine / New York

AB InBev

Not All Heroes Wear Capes

Social Post / Real-time Response

OS_SM20_013G

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Real-time Response

OS_SM20_014G

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Post / Real-time Response

OS_SM20_015S

2020 Social Media Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Real-time Response

OS_SM20_016B

2020 Design Gold Pencil

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Out of Home / Brand Installations

OS_DE20_032G

2020 Design Bronze Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

OS_DE20_033B

2020 Sustainable Development Pencil SDG

Marcel / Paris

Carrefour

Black Supermarket

People / Good Health & Well-Being

OS_SD20_001SDG

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_IN20_030G

2020 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Short Form Video / Single

OS_BE20_002G

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Short Form Video / Single

OS_BE20_003G

2020 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Short Form Video / Single

OS_BE20_004G

2020 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York

Old Spice

Next Episode

Short Form Video / Single

OS_BE20_005B

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Under 100K Budget

OS_FI20_036G

2020 Film Gold Pencil

Droga5 / New York

The New York Times

The Long Fight

Under 100K Budget

OS_FI20_037G

2020 Film Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The Toxic Office

Under 100K Budget

OS_FI20_038B

2020 Interactive & Online Silver Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online-only Video / Interactive Video

OS_IN20_014S

2020 Interactive & Online Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Online-only Video / Interactive Video

OS_IN20_015B

2020 Design Silver Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Single

OS_DE20_026S

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Out of Home / Single

OS_DE20_027B

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Design Silver Pencil

BBDO BANGKOK / Bangkok

Homepro

7:1 Furniture Collection

Innovation in Design

OS_DE20_061S

2020 Design Silver Pencil

JOAN Creative / New York

JOAN Creative/United State of Women

WoManikin: Designed to Save Women's Lives

Innovation in Design

OS_DE20_062S

2020 Design Silver Pencil

Isobar Mexico / Mexico City

Son de Miel

Last Straw

Innovation in Design

OS_DE20_063S

2020 Design Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Innovation in Design

OS_DE20_064B

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Out of Home Bronze Pencil

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Craft / Writing

OS_OH20_023B

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Cinema Advertising

OS_FI20_032G

2020 Film Gold Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Cinema Advertising

OS_FI20_033G

2020 Film Silver Pencil

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Cinema Advertising

OS_FI20_034S

2020 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

OS_FI20_035B

2020 Moving Image Craft Gold Pencil

Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles

Apple

The Underdogs

Craft - Direction / Single

OS_MI20_002G

2020 Moving Image Craft Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft - Direction / Single

OS_MI20_003G

2020 Moving Image Craft Gold Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Craft - Direction / Single

OS_MI20_004G

2020 Moving Image Craft Silver Pencil

SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple

Holiday - The Surprise

Craft - Direction / Single

OS_MI20_005S

2020 Moving Image Craft Silver Pencil

Anonymous Content / Culver City

HP

Wake Up

Craft - Direction / Single

OS_MI20_006S

2020 Moving Image Craft Silver Pencil

BETC / Paris

Lacoste

Crocodile Inside

Craft - Direction / Single

OS_MI20_007S

2020 Moving Image Craft Silver Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Craft - Direction / Single

OS_MI20_008S

2020 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Craft - Direction / Single

OS_MI20_009S

2020 Moving Image Craft Bronze Pencil

O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London

Fiat Chrysler Automobiles (FCA) / Jeep

Groundhog Day

Craft - Direction / Single

OS_MI20_010B

2020 Moving Image Craft Bronze Pencil

AMVBBDO / London

Guinness

The Purse

Craft - Direction / Single

OS_MI20_011B

2020 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + Wieden+Kennedy / Shanghai

Nike

The Great Chase

Craft - Direction / Single

OS_MI20_012B

2020 Moving Image Craft Bronze Pencil

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Direction / Single

OS_MI20_013B

2020 Moving Image Craft Bronze Pencil

Park Pictures LLC / New York

Surfers Against Sewage

Creature

Craft - Direction / Single

OS_MI20_014B

2020 Experiential & Immersive Silver Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Immersive Spaces

OS_EX20_009S

2020 Experiential & Immersive Bronze Pencil

Cheil Worldwide / Seoul + Tangible Interaction / Vancouver

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

OS_EX20_010B

2020 Out of Home Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Innovation in Out of Home

OS_OH20_030G

2020 Out of Home Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Innovation in Out of Home

OS_OH20_031G

2020 Out of Home Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Innovation in Out of Home

OS_OH20_032S

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