The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Mobile Advertising
Joel Is Not Happy
Agency: TBWA\Chiat\Day / New York + Park Pictures / New York
Client: Mountain Dew Category: Mobile Advertising
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Social Post / Real-time Response
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
Black Supermarket
Agency: Marcel / Paris
Client: Carrefour Category: People / Good Health & Well-Being
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Short Form Video / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Short Form Video / Single
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Short Form Video / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Under 100K Budget
The Toxic Office
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Under 100K Budget
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Online-only Video / Interactive Video
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Single
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
7:1 Furniture Collection
Agency: BBDO BANGKOK / Bangkok
Client: Homepro Category: Innovation in Design
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Craft / Writing
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Cinema Advertising
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Cinema Advertising
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Cinema Advertising
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Craft - Direction / Single
Holiday - The Surprise
Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Direction / Single
Storm The Court
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Craft - Direction / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft - Direction / Single
Groundhog Day
Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London
Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike Category: Craft - Direction / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Direction / Single
Creature
Agency: Park Pictures LLC / New York
Client: Surfers Against Sewage Category: Craft - Direction / Single
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Galaxy Graffiti
Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client: Samsung Electronics Category: Immersive Spaces
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Innovation in Out of Home
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Innovation in Out of Home
Award:
2020 Mobile Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Mobile Advertising
Annual ID:
OS_MO20_011B
Award:
2020 Mobile Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Park Pictures / New York
Client:
Mountain Dew
Title:
Joel Is Not Happy
Category:
Mobile Advertising
Annual ID:
OS_MO20_012B
Award:
2020 Social Media Gold Pencil
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_013G
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_014G
Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_015S
Award:
2020 Social Media Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_016B
Award:
2020 Design Gold Pencil
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_032G
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
Award:
2020 Sustainable Development Pencil SDG
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_001SDG
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_030G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Short Form Video / Single
Annual ID:
OS_BE20_002G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Annual ID:
OS_BE20_003G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Annual ID:
OS_BE20_004G
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Next Episode
Category:
Short Form Video / Single
Annual ID:
OS_BE20_005B
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Annual ID:
OS_FI20_036G
Award:
2020 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Under 100K Budget
Annual ID:
OS_FI20_037G
Award:
2020 Film Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The Toxic Office
Category:
Under 100K Budget
Annual ID:
OS_FI20_038B
Award:
2020 Interactive & Online Silver Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_014S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_015B
Award:
2020 Design Silver Pencil
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Annual ID:
OS_DE20_026S
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Annual ID:
OS_DE20_027B
Award:
2020 Design Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Design
Annual ID:
OS_DE20_060G
Award:
2020 Design Silver Pencil
Agency:
BBDO BANGKOK / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Annual ID:
OS_DE20_061S
Award:
2020 Design Silver Pencil
Agency:
JOAN Creative / New York
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Annual ID:
OS_DE20_062S
Award:
2020 Design Silver Pencil
Agency:
Isobar Mexico / Mexico City
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Annual ID:
OS_DE20_063S
Award:
2020 Design Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Annual ID:
OS_DE20_064B
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging
Annual ID:
OS_HW20_008G
Award:
2020 Out of Home Bronze Pencil
Agency:
Who Wot Why / London + Spotify UK / London
Client:
Spotify UK
Title:
Listen like you used to
Category:
Craft / Writing
Annual ID:
OS_OH20_023B
Award:
2020 Film Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Cinema Advertising
Annual ID:
OS_FI20_032G
Award:
2020 Film Gold Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Cinema Advertising
Annual ID:
OS_FI20_033G
Award:
2020 Film Silver Pencil
Agency:
TBWA\Media Arts Lab / London
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Cinema Advertising
Annual ID:
OS_FI20_034S
Award:
2020 Film Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Cinema Advertising
Annual ID:
OS_FI20_035B
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
The Underdogs
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_002G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_003G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_004G
Award:
2020 Moving Image Craft Silver Pencil
Agency:
SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Holiday - The Surprise
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_005S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Anonymous Content / Culver City
Client:
HP
Title:
Wake Up
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_006S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_007S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Storm The Court
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_008S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_009S
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London
Client:
Fiat Chrysler Automobiles (FCA) / Jeep
Title:
Groundhog Day
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_010B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
AMVBBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_011B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client:
Nike
Title:
The Great Chase
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_012B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_013B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Park Pictures LLC / New York
Client:
Surfers Against Sewage
Title:
Creature
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_014B
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Annual ID:
OS_EX20_009S
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client:
Samsung Electronics
Title:
Galaxy Graffiti
Category:
Immersive Spaces
Annual ID:
OS_EX20_010B
Award:
2020 Out of Home Gold Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_030G
Award:
2020 Out of Home Gold Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_031G
Award:
2020 Out of Home Silver Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_032S