The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
Get an Original Track Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Broadcast / Campaign
The Bat Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Single
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
Save Our Libraries Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Broadcast / Campaign
MORE LIKELY Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
The ad that aired once. Agency: Rethink + Studios Apollo / Montreal Client: Fondation Émergence Category: Broadcast / Single
Life Inside Of You Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig Client: Johnson and Johnson Philippines Category: Broadcast / Single
The Last Germ: Life Regrets - Broadcast Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: List of Buckets - Broadcast Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
How to Play Agency: Arnold Worldwide / Boston + Soundtrack / Boston Client: Aspen Institute's Project Play Category: Broadcast / Campaign
Secret Life of 4yr Olds Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg Client: BBC Studio Category: Broadcast / Campaign
FlyNet - Father (75") / Party (67") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Campaign
Lazy Activists Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Broadcast / Campaign
The Last Germ: Broadcast Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Campaign
The Ungrateful Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: Volkswagen New Zealand Category: Broadcast / Campaign

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Broadcast / Campaign

OS_RA20_004S

2020 Radio & Audio Silver Pencil

Sid Lee / Toronto + TA2 Sound + Music / Toronto

TA2 Sound + Music

Get an Original Track

Broadcast / Campaign

OS_RA20_005S

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Bat

Broadcast / Single

OS_RA20_002B

2020 Radio & Audio Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75")

Broadcast / Single

OS_RA20_003B

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Broadcast / Campaign

OS_RA20_006B

2020 Radio & Audio Bronze Pencil

TBWA\ Juniper Park / Toronto

Save Our Libraries

Save Our Libraries

Broadcast / Campaign

OS_RA20_007B

2020 Radio & Audio Merit Award

AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA

AFRICA HEALTH PLACEMENTS

MORE LIKELY

Broadcast / Single

OS_RA20_028M

2020 Radio & Audio Merit Award

Rethink + Studios Apollo / Montreal

Fondation Émergence

The ad that aired once.

Broadcast / Single

OS_RA20_029M

2020 Radio & Audio Merit Award

McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig

Johnson and Johnson Philippines

Life Inside Of You

Broadcast / Single

OS_RA20_030M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Life Regrets - Broadcast

Broadcast / Single

OS_RA20_031M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: List of Buckets - Broadcast

Broadcast / Single

OS_RA20_032M

2020 Radio & Audio Merit Award

Arnold Worldwide / Boston + Soundtrack / Boston

Aspen Institute's Project Play

How to Play

Broadcast / Campaign

OS_RA20_033M

2020 Radio & Audio Merit Award

The Odd Number / Johannesburg + BBC Studios / Johannesburg

BBC Studio

Secret Life of 4yr Olds

Broadcast / Campaign

OS_RA20_034M

2020 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75") / Party (67")

Broadcast / Campaign

OS_RA20_035M

2020 Radio & Audio Merit Award

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

Lazy Activists

Broadcast / Campaign

OS_RA20_036M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Broadcast Campaign

Broadcast / Campaign

OS_RA20_037M

2020 Radio & Audio Merit Award

DDB Group New Zealand / Auckland + Mango Communications / Auckland

Volkswagen New Zealand

The Ungrateful

Broadcast / Campaign

OS_RA20_038M

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