The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market Category: Influencer Marketing / Single Channel
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement Category: Influencer Marketing / Single Channel
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Influencer Marketing / Single Channel
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Influencer Marketing / Single Channel
Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia
Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Influencer Marketing / Multi-Channel
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Influencer Marketing / Multi-Channel
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Influencer Marketing / Multi-Channel