The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign
Rowan's Law The Risk Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Campaign
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Campaign
Clear Agency: AMV BBDO / London Client: Guinness Category: Integrated Campaign
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Integrated Campaign
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Integrated Campaign
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Integrated Campaign
New Australia Land Agency: MLA / Sydney + The Monkeys / Sydney Client: MLA Category: Integrated Campaign
Belted Survivors Agency: Clemenger BBDO / Wellington Client: NZ Transport Agency Category: Integrated Campaign

2020 Direct Marketing Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

OS_DI20_029S

2020 Health, Wellness & Pharma Merit Award

Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Integrated Campaign

OS_HW20_088M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Integrated Campaign

OS_HW20_089M

2020 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Guinness

Clear

Integrated Campaign

OS_HW20_090M

2020 Direct Marketing Merit Award

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Integrated Campaign

OS_DI20_112M

2020 Direct Marketing Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Integrated Campaign

OS_DI20_113M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Lotto NZ

L05T

Integrated Campaign

OS_DI20_114M

2020 Direct Marketing Merit Award

MLA / Sydney + The Monkeys / Sydney

MLA

New Australia Land

Integrated Campaign

OS_DI20_115M

2020 Direct Marketing Merit Award

Clemenger BBDO / Wellington

NZ Transport Agency

Belted Survivors

Integrated Campaign

OS_DI20_116M

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