The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_002S_10.jpg)
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Branding / Branded Item
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_003B_18.jpg)
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client: Shiseido Company, Limited Category: Branding / Identity System
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_004B_10.jpg)
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Rebranding
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_005B_11.jpg)
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_073M_13.jpg)
2019 UABB Brand Promotion Identity
Agency: another design / Guangzhou
Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_074M_18.jpg)
Andbox Identity System
Agency: Mother Design / New York + Andbox / New York
Client: Andbox Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_075M_12.jpg)
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_076M_13.jpg)
Bodily Identity System
Agency: Mother Design / New York + Bodily / New York
Client: Bodily Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_077M_10.jpg)
An Identity that Unites Oslo
Agency: Creuna Norway / Oslo
Client: City of Oslo Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_078M_10.jpg)
CN100 - A Moving Celebration
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_079M_14.jpg)
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_080M_17.jpg)
Guta Cafe Rebranding
Agency: M-N Associates / Ho Chi Minh City
Client: Guta Cafe Vietnam Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_081M_20.jpg)
Bauhaus 100: Manifest of Practice in Taiwan
Agency: ken-tsai Lee/Taiwan TECH / Tapei City
Client: National Taiwan University of Science and Technology Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_082M_11.jpg)
Rosette Face Wash Pasta
Agency: Hakuhodo Inc. / Tokyo
Client: ROSETTE Co.,Ltd. Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_083M_11.jpg)
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich
Client: SERVICEPLAN GROUP Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_084M_18.jpg)
S/PARK
Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client: SHISEIDO Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_085M_14.jpg)
The Carbonation
Agency: .Oddity Studio / Hong Kong
Client: The Carbonation Category: Branding / Identity System
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_065M_11.jpg)
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Logo
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_067M_12.jpg)
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Branding / Logo
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_068M_12.jpg)
GG Möbel – Legacy of Mastery continued
Agency: ANTI / Group
Client: GG Möbel Category: Branding / Logo
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_087M_10.jpg)
A 9 984 670 km2 brand
Agency: Cossette / Montreal
Client: Destination Canada Category: Branding / Rebranding
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_088M_17.jpg)
Identity for art institution, Kunstnernes Hus
Agency: ANTI / Group
Client: Kunstnernes Hus Category: Branding / Rebranding
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_089M_15.jpg)
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's Category: Branding / Rebranding
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_092M_18.jpg)
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco
Client: Twitch Category: Branding / Rebranding
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_071M_11.jpg)
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Branding / Branded Item
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_072M_11.jpg)
#UnravelHate
Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client: Peace Collective Category: Branding / Branded Item
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_093M_13.jpg)
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Branding / Corporate Communications
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_002S_10.jpg)
Award:
2020 Design Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Annual ID:
OS_DE20_002S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_003B_18.jpg)
Award:
2020 Design Bronze Pencil
Agency:
Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client:
Shiseido Company, Limited
Title:
"SHISEIDO KARAKUSA"
Category:
Branding / Identity System
Annual ID:
OS_DE20_003B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_004B_10.jpg)
Award:
2020 Design Bronze Pencil
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Annual ID:
OS_DE20_004B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_005B_11.jpg)
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_005B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_073M_13.jpg)
Award:
2020 Design Merit Award
Agency:
another design / Guangzhou
Client:
Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office
Title:
2019 UABB Brand Promotion Identity
Category:
Branding / Identity System
Annual ID:
OS_DE20_073M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_074M_18.jpg)
Award:
2020 Design Merit Award
Agency:
Mother Design / New York + Andbox / New York
Client:
Andbox
Title:
Andbox Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE20_074M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_075M_12.jpg)
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Identity System
Annual ID:
OS_DE20_075M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_076M_13.jpg)
Award:
2020 Design Merit Award
Agency:
Mother Design / New York + Bodily / New York
Client:
Bodily
Title:
Bodily Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE20_076M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_077M_10.jpg)
Award:
2020 Design Merit Award
Agency:
Creuna Norway / Oslo
Client:
City of Oslo
Title:
An Identity that Unites Oslo
Category:
Branding / Identity System
Annual ID:
OS_DE20_077M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_078M_10.jpg)
Award:
2020 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 - A Moving Celebration
Category:
Branding / Identity System
Annual ID:
OS_DE20_078M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_079M_14.jpg)
Award:
2020 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Branding / Identity System
Annual ID:
OS_DE20_079M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_080M_17.jpg)
Award:
2020 Design Merit Award
Agency:
M-N Associates / Ho Chi Minh City
Client:
Guta Cafe Vietnam
Title:
Guta Cafe Rebranding
Category:
Branding / Identity System
Annual ID:
OS_DE20_080M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_081M_20.jpg)
Award:
2020 Design Merit Award
Agency:
ken-tsai Lee/Taiwan TECH / Tapei City
Client:
National Taiwan University of Science and Technology
Title:
Bauhaus 100: Manifest of Practice in Taiwan
Category:
Branding / Identity System
Annual ID:
OS_DE20_081M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_082M_11.jpg)
Award:
2020 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
ROSETTE Co.,Ltd.
Title:
Rosette Face Wash Pasta
Category:
Branding / Identity System
Annual ID:
OS_DE20_082M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_083M_11.jpg)
Award:
2020 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Branding / Identity System
Annual ID:
OS_DE20_083M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_084M_18.jpg)
Award:
2020 Design Merit Award
Agency:
SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client:
SHISEIDO
Title:
S/PARK
Category:
Branding / Identity System
Annual ID:
OS_DE20_084M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_085M_14.jpg)
Award:
2020 Design Merit Award
Agency:
.Oddity Studio / Hong Kong
Client:
The Carbonation
Title:
The Carbonation
Category:
Branding / Identity System
Annual ID:
OS_DE20_085M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_086M_12.jpg)
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Visit Bergen
Title:
Bergen
Category:
Branding / Identity System
Annual ID:
OS_DE20_086M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_065M_11.jpg)
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Logo
Annual ID:
OS_DE20_065M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_066M_1.jpg)
Award:
2020 Design Merit Award
Agency:
Kind / Bergen
Client:
Austevoll Seaweed
Title:
Flyt Seaweed
Category:
Branding / Logo
Annual ID:
OS_DE20_066M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_067M_12.jpg)
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Branding / Logo
Annual ID:
OS_DE20_067M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_068M_12.jpg)
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
GG Möbel
Title:
GG Möbel – Legacy of Mastery continued
Category:
Branding / Logo
Annual ID:
OS_DE20_068M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_069M_11.jpg)
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Branding / Logo
Annual ID:
OS_DE20_069M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_070M_11.jpg)
Award:
2020 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Theatre Hours
Title:
Acting Identity
Category:
Branding / Logo
Annual ID:
OS_DE20_070M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_087M_10.jpg)
Award:
2020 Design Merit Award
Agency:
Cossette / Montreal
Client:
Destination Canada
Title:
A 9 984 670 km2 brand
Category:
Branding / Rebranding
Annual ID:
OS_DE20_087M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_088M_17.jpg)
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Kunstnernes Hus
Title:
Identity for art institution, Kunstnernes Hus
Category:
Branding / Rebranding
Annual ID:
OS_DE20_088M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_089M_15.jpg)
Award:
2020 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_089M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_090M_25.jpg)
Award:
2020 Design Merit Award
Agency:
Interbrand / New York
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Annual ID:
OS_DE20_090M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_091M_12.jpg)
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Annual ID:
OS_DE20_091M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_092M_18.jpg)
Award:
2020 Design Merit Award
Agency:
COLLINS / New York + Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_092M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_071M_11.jpg)
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Annual ID:
OS_DE20_071M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_072M_11.jpg)
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client:
Peace Collective
Title:
#UnravelHate
Category:
Branding / Branded Item
Annual ID:
OS_DE20_072M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_093M_13.jpg)