The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Storytelling
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Series
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Online-only Video / Single
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's Category: Single Country or Region / Consumer / Brand
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: User-Generated Content
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
For Your Consideration
Agency: Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York
Client: Women in Film Category: Integrated Campaign
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Digital Craft
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Social Channel / Single Platform
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Brand Voice
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Casting
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons Category: Animation / Single
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation Category: Craft / Use of Music
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Music
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Online Films & Video / Short Form - Series
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Low Budget / Under 50K Budget
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF Category: Out of Home / P.O.P. & In-Store
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Out of Home / P.O.P. & In-Store
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Branded Content
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Experiential & Installations / Experiential & Immersive
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Sound Design
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Look To Speak
Agency: Google Creative Lab
Client: Google Category: Innovation & Transformation / Innovation in Mobile
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Animation
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned Category: Craft / Writing
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Visual & Audio Craft / Music
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Experiential / Virtual Events - Livestream
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Brand Partnerships
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Brand Partnerships
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Newspaper / Single
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Data Visualization / Static or Dynamic
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York
Client: Citibank Category: Music Adaptation / Instrumental
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Use of Licensed Music
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Digital & Online / Ecommerce
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Agency-Initiated & Originated Projects
Award:
2021 Creative Use of Data Silver Pencil
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Storytelling
Annual ID:
OS_CU21_006S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Factory / London
Client:
Volkswagen
Title:
See The Unseen
Category:
Sound Editing
Annual ID:
OS_MS21_020S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_027S
Award:
2021 Mobile Silver Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO21_007S
Award:
2021 Interactive & Online Silver Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online-only Video / Single
Annual ID:
OS_IN21_011S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_035S
Award:
2021 Creative Effectiveness Silver Pencil
Agency:
Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_010S
Award:
2021 Interactive & Online Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_018S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Annual ID:
OS_BE21_018S
Award:
2021 In-House Silver Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_IH21_012S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Integrated Campaign
Annual ID:
OS_DM21_026S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / London
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_005S
Award:
2021 Digital Craft Silver Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Digital Craft
Annual ID:
OS_DC21_013S
Award:
2021 Social Media Silver Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_003S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Annual ID:
OS_DE21_030S
Award:
2021 Design Silver Pencil
Agency:
FIG + CNN
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Art Direction
Annual ID:
OS_DE21_031S
Award:
2021 Public Relations Silver Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Voice
Annual ID:
OS_PR21_012S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Annual ID:
OS_MI21_032S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Electronic Arts + Motive Studios + Lucasfilm LTD
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Annual ID:
OS_MI21_021S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Abby Priest / Stockholm + New Land / Stockholm
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Craft / Use of Music
Annual ID:
OS_RA21_015S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Music
Annual ID:
OS_RA21_016S
Award:
2021 Film Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Online Films & Video / Short Form - Series
Annual ID:
OS_FI21_015S
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
Digital Design
Annual ID:
OS_DE21_020S
Award:
2021 Film Silver Pencil
Agency:
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_033S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_006S
Award:
2021 Direct Marketing Silver Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_007S
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Branded Content
Annual ID:
OS_HW21_002S
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client:
Savlon
Title:
The Artist
Category:
Branded Content
Annual ID:
OS_HW21_003S
Award:
2021 Out of Home Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_013S
Award:
2021 Out of Home Silver Pencil
Agency:
DAVID / Buenos Aires
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_031S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Sound Design
Annual ID:
OS_MS21_015S
Award:
2021 Print Silver Pencil
Agency:
GAVa Studio / São Paulo
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Illustration
Annual ID:
OS_PT21_023S
Award:
2021 Creative Effectiveness Silver Pencil
Agency:
FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE21_007S
Award:
2021 Mobile Silver Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Look To Speak
Category:
Innovation & Transformation / Innovation in Mobile
Annual ID:
OS_MO21_012S
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
The Bloc / New York
Client:
Tribute
Title:
Instant Doctor
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_008S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Annual ID:
OS_DE21_037S
Award:
2021 Interactive & Online Silver Pencil
Agency:
MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Super Fresh Granny
Category:
Craft / Writing
Annual ID:
OS_IN21_020S
Award:
2021 Digital Craft Silver Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_010S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_017S
Award:
2021 Integrated Silver Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Annual ID:
OS_IG21_009S
Award:
2021 Integrated Silver Pencil
Agency:
PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Brand Partnerships
Annual ID:
OS_IG21_010S
Award:
2021 Integrated Silver Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Annual ID:
OS_IG21_011S
Award:
2021 Print Silver Pencil
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Newspaper / Single
Annual ID:
OS_PT21_002S
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_018S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Publicis / New York + Publicis / Latvia + Citi / New York
Client:
Citibank
Title:
America the Beautful
Category:
Music Adaptation / Instrumental
Annual ID:
OS_MS21_009S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Use of Licensed Music
Annual ID:
OS_MS21_007S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_016S
Award:
2021 Direct Marketing Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_030S
Award:
2021 Direct Marketing Silver Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_018S
Award:
2021 In-House Silver Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_003S
