The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Physical Product
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Integrated Digital & Physical Product
Project Guideline Agency: Google Creative Lab Client: Google Category: Experimental / Internal Projects / R&D
Colors of the World Agency: Crayola + dentsumcgarrybowen / New York Client: Crayola Category: Physical Product
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Digital Product
Light for Hope Agency: Energy BBDO / Chicago + Flare Chicago / Chicago Client: SC Johnson, Baygon Category: Physical Product
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Physical Product
Tallk Agency: Cheil / Spain + Samsung / Spain Client: Samsung Spain Category: Digital Product
Search Black-owned Agency: Google Brand Studio / San Francisco Client: Google Category: Digital Product
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Integrated Digital & Physical Product
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Product
HerShe Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Physical Product
LIGHT SAVER Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul Client: EMART Category: Physical Product
Nest Thermostat Agency: Google LLC / Mountain View Client: Google LLC Category: Physical Product
Pixel Buds Agency: Google LLC / Mountain View Client: Google LLC Category: Physical Product
The Safe Training Jersey Agency: Havas Sports & Entertainment / Puteaux + GMF / Paris Client: GMF Category: Physical Product
AIR PADDING Agency: Innocean Worldwide / Seoul Client: PARACOSM STUDIO Category: Physical Product
Living Radars Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Physical Product
Bamboo Sweets Agency: LIFULL / Tokyo Client: LIFULL Category: Physical Product
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Physical Product
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Digital Product
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Digital Product
Terms Against Bullying Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Digital Product
TUNA SCOPE 2020 Agency: Dentsu Inc. / Tokyo Client: Kura Sushi, Inc. Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Big Good Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown

2021 IP & Products Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Physical Product

OS_IP21_001G

2021 IP & Products Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Integrated Digital & Physical Product

OS_IP21_009G

2021 IP & Products Gold Pencil

Google Creative Lab

Google

Project Guideline

Experimental / Internal Projects / R&D

OS_IP21_010G

2021 IP & Products Silver Pencil

Crayola + dentsumcgarrybowen / New York

Crayola

Colors of the World

Physical Product

OS_IP21_002S

2021 IP & Products Silver Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Digital Product

OS_IP21_006S

2021 IP & Products Bronze Pencil

Energy BBDO / Chicago + Flare Chicago / Chicago

SC Johnson, Baygon

Light for Hope

Physical Product

OS_IP21_003B

2021 IP & Products Bronze Pencil

The&Partnership / London + Royal National Institute of Blind People (RNIB) / London

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Physical Product

OS_IP21_004B

2021 IP & Products Bronze Pencil

We Believers / New York

Burger King Global

Cows' Menu

Physical Product

OS_IP21_005B

2021 IP & Products Bronze Pencil

Cheil / Spain + Samsung / Spain

Samsung Spain

Tallk

Digital Product

OS_IP21_007B

2021 IP & Products Bronze Pencil

Google Brand Studio / San Francisco

Google

Search Black-owned

Digital Product

OS_IP21_008B

2021 IP & Products Merit Award

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Integrated Digital & Physical Product

OS_IP21_024M

2021 IP & Products Merit Award

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Physical Product

OS_IP21_011M

2021 IP & Products Merit Award

BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

HERSHEYs Brasil

HerShe

Physical Product

OS_IP21_012M

2021 IP & Products Merit Award

Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul

EMART

LIGHT SAVER

Physical Product

OS_IP21_013M

2021 IP & Products Merit Award

Google LLC / Mountain View

Google LLC

Nest Thermostat

Physical Product

OS_IP21_014M

2021 IP & Products Merit Award

Google LLC / Mountain View

Google LLC

Pixel Buds

Physical Product

OS_IP21_015M

2021 IP & Products Merit Award

Havas Sports & Entertainment / Puteaux + GMF / Paris

GMF

The Safe Training Jersey

Physical Product

OS_IP21_016M

2021 IP & Products Merit Award

Innocean Worldwide / Seoul

PARACOSM STUDIO

AIR PADDING

Physical Product

OS_IP21_017M

2021 IP & Products Merit Award

lg2 / Québec + Touché! + BLVD

Société de l'assurance automobile du Québec

Living Radars

Physical Product

OS_IP21_018M

2021 IP & Products Merit Award

LIFULL / Tokyo

LIFULL

Bamboo Sweets

Physical Product

OS_IP21_019M

2021 IP & Products Merit Award

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Physical Product

OS_IP21_020M

2021 IP & Products Merit Award

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Digital Product

OS_IP21_021M

2021 IP & Products Merit Award

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Digital Product

OS_IP21_022M

2021 IP & Products Merit Award

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo

Universidade de Madeira / Terms Against Bullying

Terms Against Bullying

Digital Product

OS_IP21_023M

2021 IP & Products Merit Award

Dentsu Inc. / Tokyo

Kura Sushi, Inc.

TUNA SCOPE 2020

Innovation & Transformation / Innovation in Lockdown

OS_IP21_025M

2021 IP & Products Merit Award

Grey Argentina / Buenos Aires

Itaú Bank

Pensions Delivery

Innovation & Transformation / Innovation in Lockdown

OS_IP21_026M

2021 IP & Products Merit Award

TBWA ESPAÑA / Madrid

McDonald's

Big Good

Innovation & Transformation / Innovation in Lockdown

OS_IP21_027M

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