The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Pitvertising Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Apparel
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Billboards & Transit / Series
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Printing & Production
Birds Will be Back Agency: Havas Turkey / İstanbul + Depo Film / İstanbul Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Craft / Art Direction
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Mother Blanket Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Apparel
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Billboards & Transit / Dynamic Billboards & Transit
Homes of the Whopper Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles Client: Burger King Category: Innovation & Transformation / Innovation in Out of Home
Living Radars Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Innovation & Transformation / Innovation in Out of Home
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Out of Home
Home of the Billboards Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential & Installations / Experiential & Immersive
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential & Installations / Brand Installations
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential & Installations / Brand Installations
PeaceCamo Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Apparel
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Craft / Use of Technology
If you're outdoors you need to protect yourself. Agency: McCann / Lima Client: League Against Cancer Peru Category: Billboards & Transit / Single
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Innovation & Transformation / Innovation in Out of Home
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
The Black Plaque Project Agency: Havas / London + Havas Media Group / London Client: Nubian Jak Community Trust Category: Experiential & Installations / Brand Installations
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
Long Live Rock n' Roll. Stay at Home Agency: AlmapBBDO / Sao Paulo + Kiss FM Client: Kiss FM Category: Craft / Illustration
Doritos Wasabi Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo Client: Pepsico Category: Craft / Illustration
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS Agency: Sony Music Solutions / Tokyo Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Billboards & Transit / Series
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Billboards & Transit / Series
Reflections Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland Client: McDonald's New Zealand Category: Billboards & Transit / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Billboards & Transit / Series
For Your Consideration Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Billboards & Transit / Series
Behind the Mac—Students Agency: TBWA\Media Arts Lab / Tokyo Client: Apple, Inc. Category: Billboards & Transit / Series
The Nature of Plastic Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
Slow Dogs Agency: Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: P.O.P. & In-Store / Series
Joy Sticks Agency: Cheil / Hong Kong Client: Chupa Chups Category: P.O.P. & In-Store / Series
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: P.O.P. & In-Store / Series
Guitarists Get It Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Series
Character Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Single

2021 Out of Home Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_OH21_001G

2021 Out of Home Gold Pencil

Clemenger BBDO / Sydney + PHD Content / Sydney

Rexona

Pitvertising

Apparel

OS_OH21_015G

2021 Out of Home Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Illustration

OS_OH21_021G

2021 Out of Home Gold Pencil

R/GA California / San Francisco

Reddit

Up The Vote

Billboards & Transit / Series

OS_OH21_003G

2021 Out of Home Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

OS_OH21_030G

2021 Out of Home Gold Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Craft / Printing & Production

OS_OH21_023G

2021 Out of Home Gold Pencil

Havas Turkey / İstanbul + Depo Film / İstanbul

Reckitt / Finish

Birds Will be Back

Experiential & Installations / Experiential & Immersive

OS_OH21_012G

2021 Out of Home Gold Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Craft / Art Direction

OS_OH21_018G

2021 Out of Home Gold Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Craft / Art Direction

OS_OH21_019G

2021 Out of Home Gold Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Experiential & Installations / Brand Installations

OS_OH21_007G

2021 Out of Home Silver Pencil

Ogilvy Colombia / Bogotá + Darko Films / Quito

Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)

Mother Blanket

Apparel

OS_OH21_016S

2021 Out of Home Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Billboards & Transit / Series

OS_OH21_004S

2021 Out of Home Silver Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Billboards & Transit / Dynamic Billboards & Transit

OS_OH21_006S

2021 Out of Home Silver Pencil

DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles

Burger King

Homes of the Whopper

Innovation & Transformation / Innovation in Out of Home

OS_OH21_025S

2021 Out of Home Silver Pencil

lg2 / Québec + Touché! + BLVD

Société de l'assurance automobile du Québec

Living Radars

Innovation & Transformation / Innovation in Out of Home

OS_OH21_026S

2021 Out of Home Silver Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Innovation & Transformation / Innovation in Out of Home

OS_OH21_027S

2021 Out of Home Silver Pencil

DAVID / Buenos Aires

Burger King Argentina

Home of the Billboards

Innovation & Transformation / Innovation in Lockdown

OS_OH21_031S

2021 Out of Home Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential & Installations / Experiential & Immersive

OS_OH21_013S

2021 Out of Home Silver Pencil

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Experiential & Installations / Brand Installations

OS_OH21_008S

2021 Out of Home Silver Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential & Installations / Brand Installations

OS_OH21_009S

2021 Out of Home Bronze Pencil

TBWA\RAAD / Dubai + Wonderful Productions / Beirut

The Lebanese Army

PeaceCamo

Apparel

OS_OH21_017B

2021 Out of Home Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Series

OS_OH21_005B

2021 Out of Home Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_OH21_022B

2021 Out of Home Bronze Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Craft / Use of Technology

OS_OH21_024B

2021 Out of Home Bronze Pencil

McCann / Lima

League Against Cancer Peru

If you're outdoors you need to protect yourself.

Billboards & Transit / Single

OS_OH21_002B

2021 Out of Home Bronze Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Innovation & Transformation / Innovation in Out of Home

OS_OH21_028B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Innovation & Transformation / Innovation in Out of Home

OS_OH21_029B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Experiential & Installations / Experiential & Immersive

OS_OH21_014B

2021 Out of Home Bronze Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_OH21_020B

2021 Out of Home Bronze Pencil

Havas / London + Havas Media Group / London

Nubian Jak Community Trust

The Black Plaque Project

Experiential & Installations / Brand Installations

OS_OH21_010B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Experiential & Installations / Brand Installations

OS_OH21_011B

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Kiss FM

Kiss FM

Long Live Rock n' Roll. Stay at Home

Craft / Illustration

OS_OH21_070M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo

Pepsico

Doritos Wasabi

Craft / Illustration

OS_OH21_071M

2021 Out of Home Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Craft / Illustration

OS_OH21_072M

2021 Out of Home Merit Award

Sony Music Solutions / Tokyo

B.LEAGUE(Japan Professional Basketball League)

B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS

Craft / Illustration

OS_OH21_073M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Billboards & Transit / Series

OS_OH21_040M

2021 Out of Home Merit Award

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Billboards & Transit / Series

OS_OH21_041M

2021 Out of Home Merit Award

DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland

McDonald's New Zealand

Reflections

Billboards & Transit / Series

OS_OH21_042M

2021 Out of Home Merit Award

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Billboards & Transit / Series

OS_OH21_043M

2021 Out of Home Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Billboards & Transit / Series

OS_OH21_044M

2021 Out of Home Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Billboards & Transit / Series

OS_OH21_045M

2021 Out of Home Merit Award

Saatchi & Saatchi / New York

Women in Film

For Your Consideration

Billboards & Transit / Series

OS_OH21_046M

2021 Out of Home Merit Award

TBWA\Media Arts Lab / Tokyo

Apple, Inc.

Behind the Mac—Students

Billboards & Transit / Series

OS_OH21_047M

2021 Out of Home Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic

Craft / Photography

OS_OH21_074M

2021 Out of Home Merit Award

Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru

Kia Motors Europe/ Kia Forward Collision-Avoidance Assist

Slow Dogs

Craft / Photography

OS_OH21_075M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

P.O.P. & In-Store / Series

OS_OH21_034M

2021 Out of Home Merit Award

Cheil / Hong Kong

Chupa Chups

Joy Sticks

P.O.P. & In-Store / Series

OS_OH21_035M

2021 Out of Home Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

P.O.P. & In-Store / Series

OS_OH21_036M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Guitarists Get It

P.O.P. & In-Store / Series

OS_OH21_037M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Character

P.O.P. & In-Store / Single

OS_OH21_032M

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