The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Recycle the noise silence the city Agency: BETC / Paris + L’ensemble + Make me pulse Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: P.O.P. & In-Store / Series
Joy Sticks Agency: Cheil / Hong Kong Client: Chupa Chups Category: P.O.P. & In-Store / Series
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: P.O.P. & In-Store / Series
Guitarists Get It Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Series
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Craft / Use of Technology
The Nature of Plastic Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
Slow Dogs Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
Long Live Rock n' Roll. Stay at Home Agency: AlmapBBDO / Sao Paulo + Kiss FM Client: Kiss FM Category: Craft / Illustration
Doritos Wasabi Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo Client: Pepsico Category: Craft / Illustration
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS Agency: Sony Music Solutions / Tokyo Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
The Nature of Plastic - Glacier Agency: Cheil Central America / Panama Client: Greenpeace Category: Billboards & Transit / Single
Draw Ketchup Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Single
State of Respect Agency: Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York Client: New York State MTA Category: Craft / Art Direction
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Craft / Art Direction
Biti's Hunter Arising Dragon Agency: Dentsu Redder Vietnam Client: Biti's Hunter Category: Craft / Art Direction
Bullying A Billionaire Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis Client: Non-Passive Aggressive Timberwolves Fans Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Craft / Art Direction
OUR CULTURE Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
CHRISTMAS IN JULY Agency: DAVID / São Paulo + DAVID / Miami Client: BURGER KING Category: Experiential & Installations / Brand Installations
Emoji Installation Agency: Leo Burnett / Toronto + MOCA / Toronto Client: MOCA Category: Experiential & Installations / Brand Installations
The Climate Store Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Experiential & Installations / Brand Installations
JUST A WALL Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Experiential & Installations / Brand Installations
Farewell, Work Holiday Parties Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios Client: Miller Lite Category: Innovation & Transformation / Innovation in Out of Home
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Innovation & Transformation / Innovation in Out of Home
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Out of Home
Double Moon Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Innovation & Transformation / Innovation in Out of Home
Unbreakable OOH Agency: We Believers / New York Client: Stillhouse Spirits Co. Category: Innovation & Transformation / Innovation in Out of Home
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Out of Home
Reese's Halloween Door Agency: The Hershey Company + dentsumcgarrybowen / New York Client: Reese's Category: Innovation & Transformation / Innovation in Lockdown
South Park at Denver Broncos Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles Client: Comedy Central Category: Innovation & Transformation / Innovation in Lockdown
Heineken Zer0.0 Contact Bar Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Billboards & Transit / Series
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Billboards & Transit / Series
Reflections Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland Client: McDonald's New Zealand Category: Billboards & Transit / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Billboards & Transit / Series
For Your Consideration Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Billboards & Transit / Series
Behind the Mac—Students Agency: TBWA\Media Arts Lab / Tokyo Client: Apple, Inc. Category: Billboards & Transit / Series
Character Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Single
Handmade Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Single
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential & Installations / Experiential & Immersive
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential & Installations / Experiential & Immersive
Recycle the noise silence the city Agency: BETC / Paris + L’ensemble + Make me pulse Client: Peugeot Category: Experiential & Installations / Experiential & Immersive

2021 Out of Home Merit Award

BETC / Paris + L’ensemble + Make me pulse

Peugeot

Recycle the noise silence the city

Billboards & Transit / Dynamic Billboards & Transit

OS_OH21_048M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

P.O.P. & In-Store / Series

OS_OH21_034M

2021 Out of Home Merit Award

Cheil / Hong Kong

Chupa Chups

Joy Sticks

P.O.P. & In-Store / Series

OS_OH21_035M

2021 Out of Home Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

P.O.P. & In-Store / Series

OS_OH21_036M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Guitarists Get It

P.O.P. & In-Store / Series

OS_OH21_037M

2021 Out of Home Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Craft / Use of Technology

OS_OH21_076M

2021 Out of Home Merit Award

Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen

The DDR Museum

TeAR down this WALL

Craft / Use of Technology

OS_OH21_077M

2021 Out of Home Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic

Craft / Photography

OS_OH21_074M

2021 Out of Home Merit Award

INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru

Kia Motors Europe/ Kia Forward Collision-Avoidance Assist

Slow Dogs

Craft / Photography

OS_OH21_075M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Kiss FM

Kiss FM

Long Live Rock n' Roll. Stay at Home

Craft / Illustration

OS_OH21_070M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo

Pepsico

Doritos Wasabi

Craft / Illustration

OS_OH21_071M

2021 Out of Home Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Craft / Illustration

OS_OH21_072M

2021 Out of Home Merit Award

Sony Music Solutions / Tokyo

B.LEAGUE(Japan Professional Basketball League)

B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS

Craft / Illustration

OS_OH21_073M

2021 Out of Home Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic - Glacier

Billboards & Transit / Single

OS_OH21_038M

2021 Out of Home Merit Award

Rethink + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Single

OS_OH21_039M

2021 Out of Home Merit Award

Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York

New York State MTA

State of Respect

Craft / Art Direction

OS_OH21_064M

2021 Out of Home Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Craft / Art Direction

OS_OH21_065M

2021 Out of Home Merit Award

Dentsu Redder Vietnam

Biti's Hunter

Biti's Hunter Arising Dragon

Craft / Art Direction

OS_OH21_066M

2021 Out of Home Merit Award

Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis

Non-Passive Aggressive Timberwolves Fans

Bullying A Billionaire

Craft / Art Direction

OS_OH21_067M

2021 Out of Home Merit Award

LOLA MullenLowe / Madrid + Unilever / UK

Unilever/Magnum

Pleasure Icon/Brendan Monroe

Craft / Art Direction

OS_OH21_068M

2021 Out of Home Merit Award

MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro

AB InBev PILSENER

OUR CULTURE

Craft / Art Direction

OS_OH21_069M

2021 Out of Home Merit Award

DAVID / São Paulo + DAVID / Miami

BURGER KING

CHRISTMAS IN JULY

Experiential & Installations / Brand Installations

OS_OH21_049M

2021 Out of Home Merit Award

Leo Burnett / Toronto + MOCA / Toronto

MOCA

Emoji Installation

Experiential & Installations / Brand Installations

OS_OH21_050M

2021 Out of Home Merit Award

Prime Weber Shandwick / Stockholm

Felix

The Climate Store

Experiential & Installations / Brand Installations

OS_OH21_051M

2021 Out of Home Merit Award

ROSA PARIS + Schmooze / Paris + SOVAGE / Paris

Innocence en danger

JUST A WALL

Experiential & Installations / Brand Installations

OS_OH21_052M

2021 Out of Home Merit Award

DDB / Chicago + Arts & Sciences + Arcade + LIME Studios

Miller Lite

Farewell, Work Holiday Parties

Innovation & Transformation / Innovation in Out of Home

OS_OH21_078M

2021 Out of Home Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Innovation & Transformation / Innovation in Out of Home

OS_OH21_079M

2021 Out of Home Merit Award

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Innovation & Transformation / Innovation in Out of Home

OS_OH21_080M

2021 Out of Home Merit Award

MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam

UAE Government Media Office

Double Moon

Innovation & Transformation / Innovation in Out of Home

OS_OH21_081M

2021 Out of Home Merit Award

We Believers / New York

Stillhouse Spirits Co.

Unbreakable OOH

Innovation & Transformation / Innovation in Out of Home

OS_OH21_082M

2021 Out of Home Merit Award

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Innovation & Transformation / Innovation in Out of Home

OS_OH21_083M

2021 Out of Home Merit Award

The Hershey Company + dentsumcgarrybowen / New York

Reese's

Reese's Halloween Door

Innovation & Transformation / Innovation in Lockdown

OS_OH21_053M

2021 Out of Home Merit Award

Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles

Comedy Central

South Park at Denver Broncos

Innovation & Transformation / Innovation in Lockdown

OS_OH21_084M

2021 Out of Home Merit Award

Momentum Worldwide Australia / Sydney + Red Havas / Sydney

Heineken 0.0

Heineken Zer0.0 Contact Bar

Innovation & Transformation / Innovation in Lockdown

OS_OH21_085M

2021 Out of Home Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_OH21_086M

2021 Out of Home Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Innovation & Transformation / Innovation in Lockdown

OS_OH21_087M

2021 Out of Home Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Innovation & Transformation / Innovation in Lockdown

OS_OH21_088M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Billboards & Transit / Series

OS_OH21_040M

2021 Out of Home Merit Award

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Billboards & Transit / Series

OS_OH21_041M

2021 Out of Home Merit Award

DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland

McDonald's New Zealand

Reflections

Billboards & Transit / Series

OS_OH21_042M

2021 Out of Home Merit Award

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Billboards & Transit / Series

OS_OH21_043M

2021 Out of Home Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Billboards & Transit / Series

OS_OH21_044M

2021 Out of Home Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Billboards & Transit / Series

OS_OH21_045M

2021 Out of Home Merit Award

Saatchi & Saatchi / New York

Women in Film

For Your Consideration

Billboards & Transit / Series

OS_OH21_046M

2021 Out of Home Merit Award

TBWA\Media Arts Lab / Tokyo

Apple, Inc.

Behind the Mac—Students

Billboards & Transit / Series

OS_OH21_047M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Character

P.O.P. & In-Store / Single

OS_OH21_032M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Handmade

P.O.P. & In-Store / Single

OS_OH21_033M

2021 Out of Home Merit Award

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Experiential & Installations / Experiential & Immersive

OS_OH21_054M

2021 Out of Home Merit Award

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential & Installations / Experiential & Immersive

OS_OH21_055M

2021 Out of Home Merit Award

BETC / Paris + L’ensemble + Make me pulse

Peugeot

Recycle the noise silence the city

Experiential & Installations / Experiential & Immersive

OS_OH21_056M

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