The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Craft / Use of Technology
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM
Client: Kiss FM Category: Craft / Illustration
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client: Pepsico Category: Craft / Illustration
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo
Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas Category: Billboards & Transit / Series
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen Category: Billboards & Transit / Series
Reflections
Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client: McDonald's New Zealand Category: Billboards & Transit / Series
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Billboards & Transit / Series
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Billboards & Transit / Series
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc. Category: Billboards & Transit / Series
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Experiential & Installations / Experiential & Immersive
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential & Installations / Experiential & Immersive
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Experiential & Installations / Experiential & Immersive
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Experiential & Installations / Experiential & Immersive
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Experiential & Installations / Experiential & Immersive
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona Category: Experiential & Installations / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Experiential & Installations / Experiential & Immersive
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Experiential & Installations / Experiential & Immersive
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential & Installations / Experiential & Immersive
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential & Installations / Experiential & Immersive
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami
Client: BURGER KING Category: Experiential & Installations / Brand Installations
Emoji Installation
Agency: Leo Burnett / Toronto + MOCA / Toronto
Client: MOCA Category: Experiential & Installations / Brand Installations
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix Category: Experiential & Installations / Brand Installations
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential & Installations / Brand Installations
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas Category: P.O.P. & In-Store / Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: P.O.P. & In-Store / Series
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite Category: Innovation & Transformation / Innovation in Out of Home
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Out of Home
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Out of Home
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Innovation & Transformation / Innovation in Out of Home
Unbreakable OOH
Agency: We Believers / New York
Client: Stillhouse Spirits Co. Category: Innovation & Transformation / Innovation in Out of Home
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Out of Home
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Billboards & Transit / Single
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Billboards & Transit / Single
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
Reese's Halloween Door
Agency: The Hershey Company + dentsumcgarrybowen / New York
Client: Reese's Category: Innovation & Transformation / Innovation in Lockdown
South Park at Denver Broncos
Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles
Client: Comedy Central Category: Innovation & Transformation / Innovation in Lockdown
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_076M
Award:
2021 Out of Home Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_077M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Kiss FM
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Annual ID:
OS_OH21_070M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Annual ID:
OS_OH21_071M
Award:
2021 Out of Home Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Annual ID:
OS_OH21_072M
Award:
2021 Out of Home Merit Award
Agency:
Sony Music Solutions / Tokyo
Client:
B.LEAGUE(Japan Professional Basketball League)
Title:
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Category:
Craft / Illustration
Annual ID:
OS_OH21_073M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Gomus
Client:
Alpargatas
Title:
True Fashion
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_040M
Award:
2021 Out of Home Merit Award
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_041M
Award:
2021 Out of Home Merit Award
Agency:
DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client:
McDonald's New Zealand
Title:
Reflections
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_042M
Award:
2021 Out of Home Merit Award
Agency:
Havas Germany / Duesseldorf
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_043M
Award:
2021 Out of Home Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_044M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_045M
Award:
2021 Out of Home Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_046M
Award:
2021 Out of Home Merit Award
Agency:
TBWA\Media Arts Lab / Tokyo
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_047M
Award:
2021 Out of Home Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Character
Category:
P.O.P. & In-Store / Single
Annual ID:
OS_OH21_032M
Award:
2021 Out of Home Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Handmade
Category:
P.O.P. & In-Store / Single
Annual ID:
OS_OH21_033M
Award:
2021 Out of Home Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_054M
Award:
2021 Out of Home Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_055M
Award:
2021 Out of Home Merit Award
Agency:
BETC / Paris + L’ensemble + Make me pulse
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_056M
Award:
2021 Out of Home Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_057M
Award:
2021 Out of Home Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_058M
Award:
2021 Out of Home Merit Award
Agency:
Clemenger BBDO / Sydney + PHD Content / Sydney
Client:
Rexona
Title:
Pitvertising
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_059M
Award:
2021 Out of Home Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_060M
Award:
2021 Out of Home Merit Award
Agency:
Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client:
Renault
Title:
Village Electrique
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_061M
Award:
2021 Out of Home Merit Award
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_062M
Award:
2021 Out of Home Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_063M
Award:
2021 Out of Home Merit Award
Agency:
DAVID / São Paulo + DAVID / Miami
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_049M
Award:
2021 Out of Home Merit Award
Agency:
Leo Burnett / Toronto + MOCA / Toronto
Client:
MOCA
Title:
Emoji Installation
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_050M
Award:
2021 Out of Home Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Felix
Title:
The Climate Store
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_051M
Award:
2021 Out of Home Merit Award
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_052M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Gomus
Client:
Alpargatas
Title:
True Fashion
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_034M
Award:
2021 Out of Home Merit Award
Agency:
Cheil / Hong Kong
Client:
Chupa Chups
Title:
Joy Sticks
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_035M
Award:
2021 Out of Home Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_036M
Award:
2021 Out of Home Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Guitarists Get It
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_037M
Award:
2021 Out of Home Merit Award
Agency:
Cheil Central America / Panama
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Annual ID:
OS_OH21_074M
Award:
2021 Out of Home Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Craft / Photography
Annual ID:
OS_OH21_075M
Award:
2021 Out of Home Merit Award
Agency:
DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_078M
Award:
2021 Out of Home Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_079M
Award:
2021 Out of Home Merit Award
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_080M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_081M
Award:
2021 Out of Home Merit Award
Agency:
We Believers / New York
Client:
Stillhouse Spirits Co.
Title:
Unbreakable OOH
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_082M
Award:
2021 Out of Home Merit Award
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_083M
Award:
2021 Out of Home Merit Award
Agency:
Cheil Central America / Panama
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Billboards & Transit / Single
Annual ID:
OS_OH21_038M
Award:
2021 Out of Home Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Single
Annual ID:
OS_OH21_039M
Award:
2021 Out of Home Merit Award
Agency:
BETC / Paris + L’ensemble + Make me pulse
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH21_048M
Award:
2021 Out of Home Merit Award
Agency:
The Hershey Company + dentsumcgarrybowen / New York
Client:
Reese's
Title:
Reese's Halloween Door
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_053M
Award:
2021 Out of Home Merit Award
Agency:
Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles
Client:
Comedy Central
Title:
South Park at Denver Broncos
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_084M
Award:
2021 Out of Home Merit Award
Agency:
Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_085M
Award:
2021 Out of Home Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_086M
Award:
2021 Out of Home Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_087M
