The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Promotional Items / Physical Products
The Original Pan Weighted Blanket
Agency: GSD&M / Austin
Client: Pizza Hut Category: Promotional Items / Physical Products
SUPERWEAR
Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Out Now
Agency: Leo Burnett / Australia
Client: Bonds Category: Promotional Items / Physical Products
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Typography
Non-Imaginary Friends
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Magazine / Series
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Magazine / Series
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Posters / Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Series
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Posters / Series
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Posters / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Posters / Series
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Posters / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Posters / Series
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Newspaper / Series
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg Category: Newspaper / Series
Chex Quest Comic Book
Agency: Martin Williams / Minneapolis + General Mills / Minneapolis
Client: General Mills/Chex Mix Category: Craft / Illustration
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev / Aguila Beer Category: Craft / Illustration
Door Exit Warning System
Agency: TAXI Canada / Montreal
Client: Audi Canada Category: Craft / Illustration
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute Category: Craft / Illustration
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Single
Disappearing Dracula
Agency: Wunderman Thompson / Perth
Client: West Australian Ballet Category: Posters / Single
LEGO News Rebuilt
Agency: Havas Middle East / Dubai
Client: LEGO Saudi Stores Category: Promotional Items / Booklets / Books / Brochures
The Secret Lives of Animals
Agency: the community / Miami
Client: PETA Category: Promotional Items / Booklets / Books / Brochures
Cheetos® Bon Appé-Cheetos® Cookbook
Agency: The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client: Frito-Lay North America - Cheetos Brand Category: Promotional Items / Booklets / Books / Brochures
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Art Direction
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Art Direction
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER Category: Craft / Art Direction
Rebrand the game
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev - Budweiser Category: Craft / Art Direction
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg Category: Craft / Art Direction
The Photograph that Wasn't
Agency: Famous Innovations
Client: The Photographic Society of India Category: Craft / Writing
The Hypocrisy
Agency: Mischief @ No Fixed Address / New York + MONOGRAM
Client: MONOGRAM Category: Craft / Writing
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: Laut gegen Nazis e.V. Category: Craft / Writing
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print)
Agency: DDB / Paris
Client: Glenmorangie Category: Craft / Photography
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
Hope is Power 'Kamala Harris'
Agency: Uncommon Creative Studio / London + The Guardian / London
Client: The Guardian Category: Newspaper / Single