The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Promotional Items / Physical Products
The Original Pan Weighted Blanket Agency: GSD&M / Austin Client: Pizza Hut Category: Promotional Items / Physical Products
SUPERWEAR Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Out Now Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products
TMALL NEW CULTURE-#NOT UNCOMMON Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Typography
Non-Imaginary Friends Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Magazine / Series
Slow Dogs Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Burger & Me Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Magazine / Series
Joy Sticks Agency: Cheil / Hong Kong Client: Chupa Chups Category: Posters / Series
Write for Rights Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Posters / Series
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Series
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Posters / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Posters / Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Posters / Series
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Posters / Series
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Posters / Series
Write for Rights Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Newspaper / Series
#Reask Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Newspaper / Series
Crossed-out classics Agency: the community / Miami Client: Project Gutenberg Category: Newspaper / Series
$ick Money Agency: Harrison & Star / New York Client: Give.org Category: Craft / Illustration
Chex Quest Comic Book Agency: Martin Williams / Minneapolis + General Mills / Minneapolis Client: General Mills/Chex Mix Category: Craft / Illustration
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
#TakeMeBack Agency: MullenLowe SSP3 / Bogotá Client: AB InBev / Aguila Beer Category: Craft / Illustration
Door Exit Warning System Agency: TAXI Canada / Montreal Client: Audi Canada Category: Craft / Illustration
ABCs of Survival Agency: The Bloc / New York Client: National Black Child Development Institute Category: Craft / Illustration
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Single
Disappearing Dracula Agency: Wunderman Thompson / Perth Client: West Australian Ballet Category: Posters / Single
LEGO News Rebuilt Agency: Havas Middle East / Dubai Client: LEGO Saudi Stores Category: Promotional Items / Booklets / Books / Brochures
The Secret Lives of Animals Agency: the community / Miami Client: PETA Category: Promotional Items / Booklets / Books / Brochures
Cheetos® Bon Appé-Cheetos® Cookbook Agency: The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York Client: Frito-Lay North America - Cheetos Brand Category: Promotional Items / Booklets / Books / Brochures
The Nature of Plastic - Glacier Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Art Direction
Pillballs Agency: GAVa Studio / São Paulo Client: Otrivin Category: Craft / Art Direction
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Craft / Art Direction
OUR CULTURE Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Rebrand the game Agency: MullenLowe SSP3 / Bogotá Client: AB InBev - Budweiser Category: Craft / Art Direction
Crossed-out classics Agency: the community / Miami Client: Project Gutenberg Category: Craft / Art Direction
The Photograph that Wasn't Agency: Famous Innovations Client: The Photographic Society of India Category: Craft / Writing
The Hypocrisy Agency: Mischief @ No Fixed Address / New York + MONOGRAM Client: MONOGRAM Category: Craft / Writing
Face the STEM Gap Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Say it loud. Make a difference. Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: Laut gegen Nazis e.V. Category: Craft / Writing
Rising Time Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown
Panda Teleportation via Newspaper Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Nature of Plastic Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print) Agency: DDB / Paris Client: Glenmorangie Category: Craft / Photography
Burger & Me Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography
Hope is Power 'Kamala Harris' Agency: Uncommon Creative Studio / London + The Guardian / London Client: The Guardian Category: Newspaper / Single
Character Agency: lg2 / Toronto Client: Atkin Guitars Category: Magazine / Single
Handmade Agency: lg2 / Toronto Client: Atkin Guitars Category: Magazine / Single

2021 Print Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Promotional Items / Physical Products

OS_PT21_052M

2021 Print Merit Award

GSD&M / Austin

Pizza Hut

The Original Pan Weighted Blanket

Promotional Items / Physical Products

OS_PT21_053M

2021 Print Merit Award

HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS

AMAZON PRIME VIDEO

SUPERWEAR

Promotional Items / Physical Products

OS_PT21_054M

2021 Print Merit Award

Leo Burnett / Australia

Bonds

Out Now

Promotional Items / Physical Products

OS_PT21_055M

2021 Print Merit Award

Heaven&Hell / Shanghai

TMALL

TMALL NEW CULTURE-#NOT UNCOMMON

Craft / Typography

OS_PT21_075M

2021 Print Merit Award

BBDO / New York

Mars Petcare: Pedigree

Non-Imaginary Friends

Magazine / Series

OS_PT21_036M

2021 Print Merit Award

INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru

Kia Motors Europe/ Kia Forward Collision-Avoidance Assist

Slow Dogs

Magazine / Series

OS_PT21_037M

2021 Print Merit Award

TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Burger & Me

Magazine / Series

OS_PT21_038M

2021 Print Merit Award

Cheil / Hong Kong

Chupa Chups

Joy Sticks

Posters / Series

OS_PT21_041M

2021 Print Merit Award

Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal

Amnesty International

Write for Rights

Posters / Series

OS_PT21_042M

2021 Print Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Posters / Series

OS_PT21_043M

2021 Print Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Posters / Series

OS_PT21_044M

2021 Print Merit Award

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Posters / Series

OS_PT21_045M

2021 Print Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Posters / Series

OS_PT21_046M

2021 Print Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Posters / Series

OS_PT21_047M

2021 Print Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Posters / Series

OS_PT21_048M

2021 Print Merit Award

Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal

Amnesty International

Write for Rights

Newspaper / Series

OS_PT21_031M

2021 Print Merit Award

MullenLowe SSP3 / Bogotá

El tiempo Newspaper

#Reask

Newspaper / Series

OS_PT21_032M

2021 Print Merit Award

the community / Miami

Project Gutenberg

Crossed-out classics

Newspaper / Series

OS_PT21_033M

2021 Print Merit Award

Harrison & Star / New York

Give.org

$ick Money

Craft / Illustration

OS_PT21_066M

2021 Print Merit Award

Martin Williams / Minneapolis + General Mills / Minneapolis

General Mills/Chex Mix

Chex Quest Comic Book

Craft / Illustration

OS_PT21_067M

2021 Print Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Craft / Illustration

OS_PT21_068M

2021 Print Merit Award

MullenLowe SSP3 / Bogotá

AB InBev / Aguila Beer

#TakeMeBack

Craft / Illustration

OS_PT21_069M

2021 Print Merit Award

TAXI Canada / Montreal

Audi Canada

Door Exit Warning System

Craft / Illustration

OS_PT21_070M

2021 Print Merit Award

The Bloc / New York

National Black Child Development Institute

ABCs of Survival

Craft / Illustration

OS_PT21_071M

2021 Print Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Posters / Single

OS_PT21_039M

2021 Print Merit Award

Wunderman Thompson / Perth

West Australian Ballet

Disappearing Dracula

Posters / Single

OS_PT21_040M

2021 Print Merit Award

Havas Middle East / Dubai

LEGO Saudi Stores

LEGO News Rebuilt

Promotional Items / Booklets / Books / Brochures

OS_PT21_049M

2021 Print Merit Award

the community / Miami

PETA

The Secret Lives of Animals

Promotional Items / Booklets / Books / Brochures

OS_PT21_050M

2021 Print Merit Award

The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York

Frito-Lay North America - Cheetos Brand

Cheetos® Bon Appé-Cheetos® Cookbook

Promotional Items / Booklets / Books / Brochures

OS_PT21_051M

2021 Print Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic - Glacier

Craft / Art Direction

OS_PT21_056M

2021 Print Merit Award

GAVa Studio / São Paulo

Otrivin

Pillballs

Craft / Art Direction

OS_PT21_057M

2021 Print Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Craft / Art Direction

OS_PT21_058M

2021 Print Merit Award

MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro

AB InBev PILSENER

OUR CULTURE

Craft / Art Direction

OS_PT21_059M

2021 Print Merit Award

MullenLowe SSP3 / Bogotá

AB InBev - Budweiser

Rebrand the game

Craft / Art Direction

OS_PT21_060M

2021 Print Merit Award

the community / Miami

Project Gutenberg

Crossed-out classics

Craft / Art Direction

OS_PT21_061M

2021 Print Merit Award

Famous Innovations

The Photographic Society of India

The Photograph that Wasn't

Craft / Writing

OS_PT21_062M

2021 Print Merit Award

Mischief @ No Fixed Address / New York + MONOGRAM

MONOGRAM

The Hypocrisy

Craft / Writing

OS_PT21_063M

2021 Print Merit Award

Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York

Procter & Gamble - Olay Skincare

Face the STEM Gap

Craft / Writing

OS_PT21_064M

2021 Print Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

Laut gegen Nazis e.V.

Say it loud. Make a difference.

Craft / Writing

OS_PT21_065M

2021 Print Merit Award

72andSunny / New York

Church & Dwight / Trojan Brand Condoms

Rising Time

Innovation & Transformation / Innovation in Lockdown

OS_PT21_076M

2021 Print Merit Award

Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo

Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN

Panda Teleportation via Newspaper

Innovation & Transformation / Innovation in Lockdown

OS_PT21_077M

2021 Print Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Innovation & Transformation / Innovation in Lockdown

OS_PT21_078M

2021 Print Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_PT21_079M

2021 Print Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic

Craft / Photography

OS_PT21_072M

2021 Print Merit Award

DDB / Paris

Glenmorangie

It's kind of delicious and wonderful (Print)

Craft / Photography

OS_PT21_073M

2021 Print Merit Award

TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Burger & Me

Craft / Photography

OS_PT21_074M

2021 Print Merit Award

Uncommon Creative Studio / London + The Guardian / London

The Guardian

Hope is Power 'Kamala Harris'

Newspaper / Single

OS_PT21_030M

2021 Print Merit Award

lg2 / Toronto

Atkin Guitars

Character

Magazine / Single

OS_PT21_034M

2021 Print Merit Award

lg2 / Toronto

Atkin Guitars

Handmade

Magazine / Single

OS_PT21_035M

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