The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Best of Print
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Magazine / Series
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Craft / Photography
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Craft / Writing
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Newspaper / Single
Upgrade
Agency: L&C / New York + Kokopelli Hostel / Lima
Client: Kokopelli Hostel Category: Posters / Series
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Art Direction
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
Calorie Burning URL
Agency: DDB / Chicago + Connect + ICF Next + Alma DDB / Miami
Client: Miller Lite Category: Innovation & Transformation / Innovation in Print
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut Category: Promotional Items / Physical Products
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Newspaper / Single
You Choose What They Chew
Agency: Leo Burnett / Toronto
Client: Milk-bone Category: Magazine / Series
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste Category: Promotional Items / Physical Products
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Promotional Items / Physical Products
Order from McDonald's
Agency: Buzzman / Paris
Client: Burger King France Category: Newspaper / Single
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Promotional Items / Booklets / Books / Brochures
24 Hour Ad
Agency: The Bloc / New York
Client: Tribute Category: Promotional Items / Booklets / Books / Brochures
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Newspaper / Series
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Illustration
Non-Imaginary Friends
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Magazine / Series
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Magazine / Series
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Typography
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print)
Agency: DDB / Paris
Client: Glenmorangie Category: Craft / Photography
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Promotional Items / Physical Products
The Original Pan Weighted Blanket
Agency: GSD&M / Austin
Client: Pizza Hut Category: Promotional Items / Physical Products
SUPERWEAR
Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Out Now
Agency: Leo Burnett / Australia
Client: Bonds Category: Promotional Items / Physical Products
The Photograph that Wasn't
Agency: Famous Innovations
Client: The Photographic Society of India Category: Craft / Writing
The Hypocrisy
Agency: Mischief @ No Fixed Address / New York + MONOGRAM
Client: MONOGRAM Category: Craft / Writing
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: Laut gegen Nazis e.V. Category: Craft / Writing
Hope is Power 'Kamala Harris'
Agency: Uncommon Creative Studio / London + The Guardian / London
Client: The Guardian Category: Newspaper / Single
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown