The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Newspaper / Single
Upgrade Agency: L&C / New York + Kokopelli Hostel / Lima Client: Kokopelli Hostel Category: Posters / Series
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Photography
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Craft / Photography
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Calorie Burning URL Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Craft / Writing
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Magazine / Series
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
Calorie Burning URL Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Newspaper / Single
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Posters / Series
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Pillballs Agency: GAVa Studio / São Paulo Client: Otrivin Category: Craft / Illustration
Calorie Burning URL Agency: DDB / Chicago + Connect + ICF Next + Alma DDB / Miami Client: Miller Lite Category: Innovation & Transformation / Innovation in Print
Order from McDonald's Agency: Buzzman / Paris Client: Burger King France Category: Newspaper / Single
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Posters / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Newspaper / Series
Give for good Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Promotional Items / Physical Products
HOPE TAPE Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Promotional Items / Physical Products
Rising Time Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Promotional Items / Booklets / Books / Brochures
24 Hour Ad Agency: The Bloc / New York Client: Tribute Category: Promotional Items / Booklets / Books / Brochures
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Art Direction
You Choose What They Chew Agency: Leo Burnett / Toronto Client: Milk-bone Category: Magazine / Series
BITI'S HUNTER ARISING DRAGON Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Illustration
Hope is Power 'Kamala Harris' Agency: Uncommon Creative Studio / London + The Guardian / London Client: The Guardian Category: Newspaper / Single
Joy Sticks Agency: Cheil / Hong Kong Client: Chupa Chups Category: Posters / Series
Write for Rights Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Posters / Series
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Series
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Posters / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Posters / Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Posters / Series
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Posters / Series
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Posters / Series
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Single
Disappearing Dracula Agency: Wunderman Thompson / Perth Client: West Australian Ballet Category: Posters / Single
Write for Rights Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Newspaper / Series
#Reask Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Newspaper / Series
Crossed-out classics Agency: the community / Miami Client: Project Gutenberg Category: Newspaper / Series
The Nature of Plastic Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print) Agency: DDB / Paris Client: Glenmorangie Category: Craft / Photography
Burger & Me Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Promotional Items / Physical Products
The Original Pan Weighted Blanket Agency: GSD&M / Austin Client: Pizza Hut Category: Promotional Items / Physical Products
SUPERWEAR Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Out Now Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products

2021 Print Gold Pencil

Impact BBDO / Dubai + Boomtown Productions / Dubai

An Nahar Newspaper

The New National Anthem Edition

Newspaper / Single

OS_PT21_001G

2021 Print Gold Pencil

L&C / New York + Kokopelli Hostel / Lima

Kokopelli Hostel

Upgrade

Posters / Series

OS_PT21_008G

2021 Print Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Craft / Photography

OS_PT21_025G

2021 Print Gold Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Craft / Photography

OS_PT21_026G

2021 Print Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Promotional Items / Physical Products

OS_PT21_014G

2021 Print Gold Pencil

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Calorie Burning URL

Craft / Writing

OS_PT21_021G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_PT21_019G

2021 Print Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Magazine / Series

OS_PT21_005G

2021 Print Gold Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Magazine / Series

OS_PT21_006G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Illustration

OS_PT21_022G

2021 Print Gold Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Innovation & Transformation / Innovation in Print

OS_PT21_028G

2021 Print Silver Pencil

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Calorie Burning URL

Newspaper / Single

OS_PT21_002S

2021 Print Silver Pencil

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Posters / Series

OS_PT21_009S

2021 Print Silver Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Posters / Series

OS_PT21_010S

2021 Print Silver Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_PT21_027S

2021 Print Silver Pencil

Ogilvy / Hong Kong

Pizza Hut

Pizza Hut x IKEA SÄVA

Promotional Items / Physical Products

OS_PT21_015S

2021 Print Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Promotional Items / Physical Products

OS_PT21_016S

2021 Print Silver Pencil

GAVa Studio / São Paulo

Otrivin

Pillballs

Craft / Illustration

OS_PT21_023S

2021 Print Silver Pencil

DDB / Chicago + Connect + ICF Next + Alma DDB / Miami

Miller Lite

Calorie Burning URL

Innovation & Transformation / Innovation in Print

OS_PT21_029S

2021 Print Bronze Pencil

Buzzman / Paris

Burger King France

Order from McDonald's

Newspaper / Single

OS_PT21_003B

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Posters / Series

OS_PT21_011B

2021 Print Bronze Pencil

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Newspaper / Series

OS_PT21_004B

2021 Print Bronze Pencil

BETC / Paris + General Pop / Paris

Lacoste

Give for good

Promotional Items / Physical Products

OS_PT21_017B

2021 Print Bronze Pencil

Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul

Korean National Police Agency

HOPE TAPE

Promotional Items / Physical Products

OS_PT21_018B

2021 Print Bronze Pencil

72andSunny / New York

Church & Dwight / Trojan Brand Condoms

Rising Time

Promotional Items / Booklets / Books / Brochures

OS_PT21_012B

2021 Print Bronze Pencil

The Bloc / New York

Tribute

24 Hour Ad

Promotional Items / Booklets / Books / Brochures

OS_PT21_013B

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Art Direction

OS_PT21_020B

2021 Print Bronze Pencil

Leo Burnett / Toronto

Milk-bone

You Choose What They Chew

Magazine / Series

OS_PT21_007B

2021 Print Bronze Pencil

Dentsu Redder Vietnam / Ho Chi Minh City

BITI'S HUNTER

BITI'S HUNTER ARISING DRAGON

Craft / Illustration

OS_PT21_024B

2021 Print Merit Award

Uncommon Creative Studio / London + The Guardian / London

The Guardian

Hope is Power 'Kamala Harris'

Newspaper / Single

OS_PT21_030M

2021 Print Merit Award

Cheil / Hong Kong

Chupa Chups

Joy Sticks

Posters / Series

OS_PT21_041M

2021 Print Merit Award

Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal

Amnesty International

Write for Rights

Posters / Series

OS_PT21_042M

2021 Print Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Posters / Series

OS_PT21_043M

2021 Print Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Posters / Series

OS_PT21_044M

2021 Print Merit Award

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Posters / Series

OS_PT21_045M

2021 Print Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Posters / Series

OS_PT21_046M

2021 Print Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Posters / Series

OS_PT21_047M

2021 Print Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Posters / Series

OS_PT21_048M

2021 Print Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Posters / Single

OS_PT21_039M

2021 Print Merit Award

Wunderman Thompson / Perth

West Australian Ballet

Disappearing Dracula

Posters / Single

OS_PT21_040M

2021 Print Merit Award

Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal

Amnesty International

Write for Rights

Newspaper / Series

OS_PT21_031M

2021 Print Merit Award

MullenLowe SSP3 / Bogotá

El tiempo Newspaper

#Reask

Newspaper / Series

OS_PT21_032M

2021 Print Merit Award

the community / Miami

Project Gutenberg

Crossed-out classics

Newspaper / Series

OS_PT21_033M

2021 Print Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic

Craft / Photography

OS_PT21_072M

2021 Print Merit Award

DDB / Paris

Glenmorangie

It's kind of delicious and wonderful (Print)

Craft / Photography

OS_PT21_073M

2021 Print Merit Award

TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Burger & Me

Craft / Photography

OS_PT21_074M

2021 Print Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Promotional Items / Physical Products

OS_PT21_052M

2021 Print Merit Award

GSD&M / Austin

Pizza Hut

The Original Pan Weighted Blanket

Promotional Items / Physical Products

OS_PT21_053M

2021 Print Merit Award

HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS

AMAZON PRIME VIDEO

SUPERWEAR

Promotional Items / Physical Products

OS_PT21_054M

2021 Print Merit Award

Leo Burnett / Australia

Bonds

Out Now

Promotional Items / Physical Products

OS_PT21_055M

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