The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Newspaper / Single
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Photography
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Craft / Photography
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Magazine / Series
Upgrade Agency: L&C / New York + Kokopelli Hostel / Lima Client: Kokopelli Hostel Category: Posters / Series
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Calorie Burning URL Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Craft / Writing
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Calorie Burning URL Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Newspaper / Single
Calorie Burning URL Agency: DDB / Chicago + Connect + ICF Next + Alma DDB / Miami Client: Miller Lite Category: Innovation & Transformation / Innovation in Print
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Posters / Series
Pillballs Agency: GAVa Studio / São Paulo Client: Otrivin Category: Craft / Illustration
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Art Direction
Order from McDonald's Agency: Buzzman / Paris Client: Burger King France Category: Newspaper / Single
You Choose What They Chew Agency: Leo Burnett / Toronto Client: Milk-bone Category: Magazine / Series
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Posters / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Newspaper / Series
Rising Time Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Promotional Items / Booklets / Books / Brochures
24 Hour Ad Agency: The Bloc / New York Client: Tribute Category: Promotional Items / Booklets / Books / Brochures
BITI'S HUNTER ARISING DRAGON Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Illustration
Give for good Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Promotional Items / Physical Products
HOPE TAPE Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Promotional Items / Physical Products
Character Agency: lg2 / Toronto Client: Atkin Guitars Category: Magazine / Single
Handmade Agency: lg2 / Toronto Client: Atkin Guitars Category: Magazine / Single
The Nature of Plastic Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print) Agency: DDB / Paris Client: Glenmorangie Category: Craft / Photography
Burger & Me Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography
The Nature of Plastic - Glacier Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Art Direction
Pillballs Agency: GAVa Studio / São Paulo Client: Otrivin Category: Craft / Art Direction
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Craft / Art Direction
OUR CULTURE Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Rebrand the game Agency: MullenLowe SSP3 / Bogotá Client: AB InBev - Budweiser Category: Craft / Art Direction
Crossed-out classics Agency: the community / Miami Client: Project Gutenberg Category: Craft / Art Direction
TMALL NEW CULTURE-#NOT UNCOMMON Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Typography
Hope is Power 'Kamala Harris' Agency: Uncommon Creative Studio / London + The Guardian / London Client: The Guardian Category: Newspaper / Single
Non-Imaginary Friends Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Magazine / Series
Slow Dogs Agency: Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Burger & Me Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Magazine / Series
Joy Sticks Agency: Cheil / Hong Kong Client: Chupa Chups Category: Posters / Series
Write for Rights Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Posters / Series
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Series
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Posters / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Posters / Series

2021 Print Gold Pencil

Impact BBDO / Dubai + Boomtown Productions / Dubai

An Nahar Newspaper

The New National Anthem Edition

Newspaper / Single

OS_PT21_001G

2021 Print Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Craft / Photography

OS_PT21_025G

2021 Print Gold Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Craft / Photography

OS_PT21_026G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_PT21_019G

2021 Print Gold Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Innovation & Transformation / Innovation in Print

OS_PT21_028G

2021 Print Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Magazine / Series

OS_PT21_005G

2021 Print Gold Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Magazine / Series

OS_PT21_006G

2021 Print Gold Pencil

L&C / New York + Kokopelli Hostel / Lima

Kokopelli Hostel

Upgrade

Posters / Series

OS_PT21_008G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Illustration

OS_PT21_022G

2021 Print Gold Pencil

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Calorie Burning URL

Craft / Writing

OS_PT21_021G

2021 Print Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Promotional Items / Physical Products

OS_PT21_014G

2021 Print Silver Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_PT21_027S

2021 Print Silver Pencil

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Calorie Burning URL

Newspaper / Single

OS_PT21_002S

2021 Print Silver Pencil

DDB / Chicago + Connect + ICF Next + Alma DDB / Miami

Miller Lite

Calorie Burning URL

Innovation & Transformation / Innovation in Print

OS_PT21_029S

2021 Print Silver Pencil

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Posters / Series

OS_PT21_009S

2021 Print Silver Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Posters / Series

OS_PT21_010S

2021 Print Silver Pencil

GAVa Studio / São Paulo

Otrivin

Pillballs

Craft / Illustration

OS_PT21_023S

2021 Print Silver Pencil

Ogilvy / Hong Kong

Pizza Hut

Pizza Hut x IKEA SÄVA

Promotional Items / Physical Products

OS_PT21_015S

2021 Print Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Promotional Items / Physical Products

OS_PT21_016S

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Art Direction

OS_PT21_020B

2021 Print Bronze Pencil

Buzzman / Paris

Burger King France

Order from McDonald's

Newspaper / Single

OS_PT21_003B

2021 Print Bronze Pencil

Leo Burnett / Toronto

Milk-bone

You Choose What They Chew

Magazine / Series

OS_PT21_007B

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Posters / Series

OS_PT21_011B

2021 Print Bronze Pencil

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Newspaper / Series

OS_PT21_004B

2021 Print Bronze Pencil

72andSunny / New York

Church & Dwight / Trojan Brand Condoms

Rising Time

Promotional Items / Booklets / Books / Brochures

OS_PT21_012B

2021 Print Bronze Pencil

The Bloc / New York

Tribute

24 Hour Ad

Promotional Items / Booklets / Books / Brochures

OS_PT21_013B

2021 Print Bronze Pencil

Dentsu Redder Vietnam / Ho Chi Minh City

BITI'S HUNTER

BITI'S HUNTER ARISING DRAGON

Craft / Illustration

OS_PT21_024B

2021 Print Bronze Pencil

BETC / Paris + General Pop / Paris

Lacoste

Give for good

Promotional Items / Physical Products

OS_PT21_017B

2021 Print Bronze Pencil

Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul

Korean National Police Agency

HOPE TAPE

Promotional Items / Physical Products

OS_PT21_018B

2021 Print Merit Award

lg2 / Toronto

Atkin Guitars

Character

Magazine / Single

OS_PT21_034M

2021 Print Merit Award

lg2 / Toronto

Atkin Guitars

Handmade

Magazine / Single

OS_PT21_035M

2021 Print Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic

Craft / Photography

OS_PT21_072M

2021 Print Merit Award

DDB / Paris

Glenmorangie

It's kind of delicious and wonderful (Print)

Craft / Photography

OS_PT21_073M

2021 Print Merit Award

TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Burger & Me

Craft / Photography

OS_PT21_074M

2021 Print Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic - Glacier

Craft / Art Direction

OS_PT21_056M

2021 Print Merit Award

GAVa Studio / São Paulo

Otrivin

Pillballs

Craft / Art Direction

OS_PT21_057M

2021 Print Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Craft / Art Direction

OS_PT21_058M

2021 Print Merit Award

MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro

AB InBev PILSENER

OUR CULTURE

Craft / Art Direction

OS_PT21_059M

2021 Print Merit Award

MullenLowe SSP3 / Bogotá

AB InBev - Budweiser

Rebrand the game

Craft / Art Direction

OS_PT21_060M

2021 Print Merit Award

the community / Miami

Project Gutenberg

Crossed-out classics

Craft / Art Direction

OS_PT21_061M

2021 Print Merit Award

Heaven&Hell / Shanghai

TMALL

TMALL NEW CULTURE-#NOT UNCOMMON

Craft / Typography

OS_PT21_075M

2021 Print Merit Award

Uncommon Creative Studio / London + The Guardian / London

The Guardian

Hope is Power 'Kamala Harris'

Newspaper / Single

OS_PT21_030M

2021 Print Merit Award

BBDO / New York

Mars Petcare: Pedigree

Non-Imaginary Friends

Magazine / Series

OS_PT21_036M

2021 Print Merit Award

Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru

Kia Motors Europe/ Kia Forward Collision-Avoidance Assist

Slow Dogs

Magazine / Series

OS_PT21_037M

2021 Print Merit Award

TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Burger & Me

Magazine / Series

OS_PT21_038M

2021 Print Merit Award

Cheil / Hong Kong

Chupa Chups

Joy Sticks

Posters / Series

OS_PT21_041M

2021 Print Merit Award

Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal

Amnesty International

Write for Rights

Posters / Series

OS_PT21_042M

2021 Print Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Posters / Series

OS_PT21_043M

2021 Print Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Posters / Series

OS_PT21_044M

2021 Print Merit Award

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Posters / Series

OS_PT21_045M

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