The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: In-House / External Agency Collaboration
Search Black-owned Agency: Google Brand Studio / San Francisco Client: Google Category: Social Impact
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Intra-preneurship
Alone with Me Agency: Spotify In-House Client: Spotify Category: Agency-Initiated & Originated Projects
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Agency-Initiated & Originated Projects
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Brand Partnerships
Search Black-owned Agency: Google Brand Studio / San Francisco Client: Google Category: Agency-Initiated & Originated Projects
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Social Impact
We Create Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC Client: Instagram Category: Social Impact
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Content Series
Squarespace Agency: Squarespace Client: Squarespace Category: Agency-Initiated & Originated Projects
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Agency-Initiated & Originated Projects
Play Your Part Agency: Spotify In-House Client: Spotify Category: Social Impact
"I Can't Breathe" 8:46 Channel Shutdown Agency: MTV / New York Client: MTV Category: Social Impact
Save Pub Life Agency: draftLine / London Client: Budweiser Brewing Group Category: Social Impact
Black History Month - Conversations For Change Agency: LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films Client: LinkedIn Category: Cultural Transformation
A Singing Masterpiece Agency: Tencent / Shenzhen + treedom / Shenzhen Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
Twitch Brand World Agency: Twitch / San Francisco Client: Twitch Category: Brand World Creation
2020 Wrapped Agency: Spotify In-House Client: Spotify Category: Intra-preneurship
HOPE FOR HOMETOWN Agency: Tencent / Shenzhen + 25 Hours / Guangzhou Client: Tencent Charity/99 Giving Day Category: Content Series
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Content Series
True Calling Agency: Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York Client: Verizon Category: Content Series
#VictoryPages: Social Media History Agency: RT Creative Lab / Moscow Client: RT Category: Content Series
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Agency-Initiated & Originated Projects
Looop Agency: H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm Client: H&M Category: Agency-Initiated & Originated Projects
Cinema Artois Agency: AB InBev draftLine / Mexico + AB InBev Grupo Modelo Client: Stella Artois Category: Agency-Initiated & Originated Projects
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Agency-Initiated & Originated Projects

2021 In-House Gold Pencil

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

In-House / External Agency Collaboration

OS_IH21_001G

2021 In-House Gold Pencil

Google Brand Studio / San Francisco

Google

Search Black-owned

Social Impact

OS_IH21_008G

2021 In-House Gold Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Intra-preneurship

OS_IH21_007G

2021 In-House Gold Pencil

Spotify In-House

Spotify

Alone with Me

Agency-Initiated & Originated Projects

OS_IH21_002G

2021 In-House Gold Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Agency-Initiated & Originated Projects

OS_IH21_004G

2021 In-House Silver Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Brand Partnerships

OS_IH21_012S

2021 In-House Silver Pencil

Google Brand Studio / San Francisco

Google

Search Black-owned

Agency-Initiated & Originated Projects

OS_IH21_003S

2021 In-House Bronze Pencil

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Social Impact

OS_IH21_009B

2021 In-House Bronze Pencil

Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC

Instagram

We Create

Social Impact

OS_IH21_010B

2021 In-House Bronze Pencil

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Content Series

OS_IH21_011B

2021 In-House Bronze Pencil

Squarespace

Squarespace

Squarespace

Agency-Initiated & Originated Projects

OS_IH21_005B

2021 In-House Bronze Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Agency-Initiated & Originated Projects

OS_IH21_006B

2021 In-House Merit Award

Spotify In-House

Spotify

Play Your Part

Social Impact

OS_IH21_022M

2021 In-House Merit Award

MTV / New York

MTV

"I Can't Breathe" 8:46 Channel Shutdown

Social Impact

OS_IH21_023M

2021 In-House Merit Award

draftLine / London

Budweiser Brewing Group

Save Pub Life

Social Impact

OS_IH21_024M

2021 In-House Merit Award

LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films

LinkedIn

Black History Month - Conversations For Change

Cultural Transformation

OS_IH21_018M

2021 In-House Merit Award

Tencent / Shenzhen + treedom / Shenzhen

The Palace Museum+Tencent/Tencent QQ music

A Singing Masterpiece

Customer Experience (CX)

OS_IH21_021M

2021 In-House Merit Award

Twitch / San Francisco

Twitch

Twitch Brand World

Brand World Creation

OS_IH21_020M

2021 In-House Merit Award

Spotify In-House

Spotify

2020 Wrapped

Intra-preneurship

OS_IH21_019M

2021 In-House Merit Award

Tencent / Shenzhen + 25 Hours / Guangzhou

Tencent Charity/99 Giving Day

HOPE FOR HOMETOWN

Content Series

OS_IH21_025M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Content Series

OS_IH21_026M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York

Verizon

True Calling

Content Series

OS_IH21_027M

2021 In-House Merit Award

RT Creative Lab / Moscow

RT

#VictoryPages: Social Media History

Content Series

OS_IH21_028M

2021 In-House Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Agency-Initiated & Originated Projects

OS_IH21_013M

2021 In-House Merit Award

H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm

H&M

Looop

Agency-Initiated & Originated Projects

OS_IH21_014M

2021 In-House Merit Award

AB InBev draftLine / Mexico + AB InBev Grupo Modelo

Stella Artois

Cinema Artois

Agency-Initiated & Originated Projects

OS_IH21_016M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Agency-Initiated & Originated Projects

OS_IH21_017M

Follow Us