The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Twitch Brand World Agency: Twitch / San Francisco Client: Twitch Category: Brand World Creation
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Agency-Initiated & Originated Projects
Looop Agency: H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm Client: H&M Category: Agency-Initiated & Originated Projects
Cinema Artois Agency: AB InBev draftLine / Mexico + AB InBev Grupo Modelo Client: Stella Artois Category: Agency-Initiated & Originated Projects
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Agency-Initiated & Originated Projects
Play Your Part Agency: Spotify In-House Client: Spotify Category: Social Impact
"I Can't Breathe" 8:46 Channel Shutdown Agency: MTV / New York Client: MTV Category: Social Impact
Save Pub Life Agency: draftLine / London Client: Budweiser Brewing Group Category: Social Impact
Black History Month - Conversations For Change Agency: LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films Client: LinkedIn Category: Cultural Transformation
A Singing Masterpiece Agency: Tencent / Shenzhen + treedom / Shenzhen Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
HOPE FOR HOMETOWN Agency: Tencent / Shenzhen + 25 Hours / Guangzhou Client: Tencent Charity/99 Giving Day Category: Content Series
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Content Series
True Calling Agency: Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York Client: Verizon Category: Content Series
#VictoryPages: Social Media History Agency: RT Creative Lab / Moscow Client: RT Category: Content Series
2020 Wrapped Agency: Spotify In-House Client: Spotify Category: Intra-preneurship

2021 In-House Merit Award

Twitch / San Francisco

Twitch

Twitch Brand World

Brand World Creation

OS_IH21_020M

2021 In-House Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Agency-Initiated & Originated Projects

OS_IH21_013M

2021 In-House Merit Award

H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm

H&M

Looop

Agency-Initiated & Originated Projects

OS_IH21_014M

2021 In-House Merit Award

AB InBev draftLine / Mexico + AB InBev Grupo Modelo

Stella Artois

Cinema Artois

Agency-Initiated & Originated Projects

OS_IH21_016M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Agency-Initiated & Originated Projects

OS_IH21_017M

2021 In-House Merit Award

Spotify In-House

Spotify

Play Your Part

Social Impact

OS_IH21_022M

2021 In-House Merit Award

MTV / New York

MTV

"I Can't Breathe" 8:46 Channel Shutdown

Social Impact

OS_IH21_023M

2021 In-House Merit Award

draftLine / London

Budweiser Brewing Group

Save Pub Life

Social Impact

OS_IH21_024M

2021 In-House Merit Award

LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films

LinkedIn

Black History Month - Conversations For Change

Cultural Transformation

OS_IH21_018M

2021 In-House Merit Award

Tencent / Shenzhen + treedom / Shenzhen

The Palace Museum+Tencent/Tencent QQ music

A Singing Masterpiece

Customer Experience (CX)

OS_IH21_021M

2021 In-House Merit Award

Tencent / Shenzhen + 25 Hours / Guangzhou

Tencent Charity/99 Giving Day

HOPE FOR HOMETOWN

Content Series

OS_IH21_025M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Content Series

OS_IH21_026M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York

Verizon

True Calling

Content Series

OS_IH21_027M

2021 In-House Merit Award

RT Creative Lab / Moscow

RT

#VictoryPages: Social Media History

Content Series

OS_IH21_028M

2021 In-House Merit Award

Spotify In-House

Spotify

2020 Wrapped

Intra-preneurship

OS_IH21_019M

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