The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Best of In-House
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: In-House / External Agency Collaboration
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Agency-Initiated & Originated Projects
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Agency-Initiated & Originated Projects
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Intra-preneurship
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Social Impact
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Agency-Initiated & Originated Projects
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
Squarespace
Agency: Squarespace
Client: Squarespace Category: Agency-Initiated & Originated Projects
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Agency-Initiated & Originated Projects
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Social Impact
We Create
Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client: Instagram Category: Social Impact
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Content Series
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Agency-Initiated & Originated Projects
Looop
Agency: H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm
Client: H&M Category: Agency-Initiated & Originated Projects
Cinema Artois
Agency: AB InBev draftLine / Mexico + AB InBev Grupo Modelo
Client: Stella Artois Category: Agency-Initiated & Originated Projects
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Agency-Initiated & Originated Projects
A Singing Masterpiece
Agency: Tencent / Shenzhen + treedom / Shenzhen
Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
HOPE FOR HOMETOWN
Agency: Tencent / Shenzhen + 25 Hours / Guangzhou
Client: Tencent Charity/99 Giving Day Category: Content Series
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Content Series
True Calling
Agency: Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York
Client: Verizon Category: Content Series
#VictoryPages: Social Media History
Agency: RT Creative Lab / Moscow
Client: RT Category: Content Series
Black History Month - Conversations For Change
Agency: LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films
Client: LinkedIn Category: Cultural Transformation
Award:
2021 In-House Best of Discipline Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Best of In-House
Annual ID:
OS_IH21_001G
Award:
2021 In-House Gold Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
In-House / External Agency Collaboration
Annual ID:
OS_IH21_001G
Award:
2021 In-House Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_002G
Award:
2021 In-House Gold Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_004G
Award:
2021 In-House Gold Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Intra-preneurship
Annual ID:
OS_IH21_007G
Award:
2021 In-House Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Annual ID:
OS_IH21_008G
Award:
2021 In-House Silver Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_003S
Award:
2021 In-House Silver Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_IH21_012S
Award:
2021 In-House Bronze Pencil
Agency:
Squarespace
Client:
Squarespace
Title:
Squarespace
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_005B
Award:
2021 In-House Bronze Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_006B
Award:
2021 In-House Bronze Pencil
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Social Impact
Annual ID:
OS_IH21_009B
Award:
2021 In-House Bronze Pencil
Agency:
Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client:
Instagram
Title:
We Create
Category:
Social Impact
Annual ID:
OS_IH21_010B
Award:
2021 In-House Bronze Pencil
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Content Series
Annual ID:
OS_IH21_011B
Award:
2021 In-House Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_013M
Award:
2021 In-House Merit Award
Agency:
H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm
Client:
H&M
Title:
Looop
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_014M
Award:
2021 In-House Merit Award
Agency:
AB InBev draftLine / Mexico + AB InBev Grupo Modelo
Client:
Stella Artois
Title:
Cinema Artois
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_016M
Award:
2021 In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_017M
Award:
2021 In-House Merit Award
Agency:
Tencent / Shenzhen + treedom / Shenzhen
Client:
The Palace Museum+Tencent/Tencent QQ music
Title:
A Singing Masterpiece
Category:
Customer Experience (CX)
Annual ID:
OS_IH21_021M
Award:
2021 In-House Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
2020 Wrapped
Category:
Intra-preneurship
Annual ID:
OS_IH21_019M
Award:
2021 In-House Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Play Your Part
Category:
Social Impact
Annual ID:
OS_IH21_022M
Award:
2021 In-House Merit Award
Agency:
MTV / New York
Client:
MTV
Title:
"I Can't Breathe" 8:46 Channel Shutdown
Category:
Social Impact
Annual ID:
OS_IH21_023M
Award:
2021 In-House Merit Award
Agency:
draftLine / London
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Social Impact
Annual ID:
OS_IH21_024M
Award:
2021 In-House Merit Award
Agency:
Tencent / Shenzhen + 25 Hours / Guangzhou
Client:
Tencent Charity/99 Giving Day
Title:
HOPE FOR HOMETOWN
Category:
Content Series
Annual ID:
OS_IH21_025M
Award:
2021 In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Content Series
Annual ID:
OS_IH21_026M
Award:
2021 In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York
Client:
Verizon
Title:
True Calling
Category:
Content Series
Annual ID:
OS_IH21_027M
Award:
2021 In-House Merit Award
Agency:
RT Creative Lab / Moscow
Client:
RT
Title:
#VictoryPages: Social Media History
Category:
Content Series
Annual ID:
OS_IH21_028M
Award:
2021 In-House Merit Award
Agency:
Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand World
Category:
Brand World Creation
Annual ID:
OS_IH21_020M