The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Original Music / Score
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client: Essity Bodyform/Libresse Category: Sound Design
Wildly. Deliciously. Organic.
Agency: Factory / London
Client: Green & Blacks Category: Sound Design
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Music & Sound Craft
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client: Facebook Category: Use of Licensed Music
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Experiential Music & Sound
Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client: Talita Category: Custom / User-Generated Content
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Sound Design
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York
Client: Citibank Category: Music Adaptation / Instrumental
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Use of Licensed Music
SICK BEATS
Agency: Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA
Client: Woojer Category: Experiential Music & Sound
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Custom / User-Generated Content
Tipping Point
Agency: Machine / London + DDB / Paris + Pinkman.tv / Paris
Client: Ubisoft Category: Sound Mixing
Chain Reaction
Agency: Squeak E. Clean Studios / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles
Client: HP Category: Original Music / Score
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Sound Design
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Music Adaptation / Instrumental
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client: Childline Category: Use of Licensed Music
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London
Client: Amazon Category: Music Adaptation / Song
Apple "A Climate Change Promise"
Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client: Apple Category: Sound Mixing
Stay Safe behind the #DoorsOfIndia
Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client: Tata Pravesh Category: Sound Editing
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client: Apple Category: Original Music / Score
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Original Music / Score
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Original Music / Score
Aware Super Brand TVC
Agency: Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney
Client: Aware Super Category: Sound Design
Rise and Shine
Agency: Found Objects Music Productions + New Orleans Jazz & Heritage Foundation + Trombone Shorty Foundation + LIGHT+CO
Client: New Orleans Jazz & Heritage Foundation Category: Music Adaptation / Instrumental
We will hug again
Agency: Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London
Client: Zalando Category: Use of Licensed Music
Base:line
Agency: Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client: Apple Category: Use of Licensed Music
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Use of Licensed Music
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Licensed Music
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Use of Licensed Music
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Original Music / Song
LENNON WALLS
Agency: Canja Audio Culture / Curitiba
Client: LISTEN TO THE WALLS Category: Original Music / Song
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Original Music / Song
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Original Music / Song
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Experiential Music & Sound
Grounded
Agency: Droga5 / New York + Sing Street Broadway / New York + SMUGGLER
Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
Underdog
Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client: Grammys Category: Music Adaptation / Song
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Music Adaptation / Song
We watched it all
Agency: Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Netflix Category: Music Adaptation / Song
Scoop! There It Is!
Agency: The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles
Client: GEICO Category: Music Adaptation / Song
Mom Genes Fight PPD "I Love My Girl"
Agency: WONGDOODY + MassiveMusic / Los Angeles + Arcade Edit / Santa Monica
Client: UNC Chapel Hill Category: Music Adaptation / Song
Missing Voices
Agency: Archer Troy / México + La Tuna / México
Client: Voces de la Ausencia Category: Custom / User-Generated Content
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Custom / User-Generated Content