The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#wombstories Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Sound Design
Call Girls Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Custom / User-Generated Content
Wildly. Deliciously. Organic. Agency: Factory / London Client: Green & Blacks Category: Sound Design
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Experiential Music & Sound
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Original Music / Score
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Music & Sound Craft
Maurice and The Black Bear School Agency: Droga5 / New York Client: Hennessy Category: Sound Mixing
Never Lost Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: Use of Licensed Music
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Custom / User-Generated Content
#ENDviolence "More Than A Mark" Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Sound Design
SICK BEATS Agency: Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA Client: Woojer Category: Experiential Music & Sound
Tipping Point Agency: Machine / London + DDB / Paris + Pinkman.tv / Paris Client: Ubisoft Category: Sound Mixing
See The Unseen Agency: Factory / London Client: Volkswagen Category: Sound Editing
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Use of Licensed Music
America the Beautful Agency: Publicis / New York + Publicis / Latvia + Citi / New York Client: Citibank Category: Music Adaptation / Instrumental
Tipping Point Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London Client: Ubisoft Category: Sound Design
Chain Reaction Agency: Squeak E. Clean Studios / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles Client: HP Category: Original Music / Score
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
Apple "A Climate Change Promise" Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco Client: Apple Category: Sound Mixing
Nobody Is Normal Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Use of Licensed Music
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Music Adaptation / Instrumental
The Show Must Go On Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song
Birds Records (Dich’ by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Original Music / Song
LENNON WALLS Agency: Canja Audio Culture / Curitiba Client: LISTEN TO THE WALLS Category: Original Music / Song
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Original Music / Song
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Original Music / Song
Missing Voices Agency: Archer Troy / México + La Tuna / México Client: Voces de la Ausencia Category: Custom / User-Generated Content
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Custom / User-Generated Content
Maurice and The Black Bear School Agency: Droga5 / New York Client: Hennessy Category: Sound Design
Aware Super Brand TVC Agency: Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney Client: Aware Super Category: Sound Design
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Experiential Music & Sound
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London Client: Apple Category: Original Music / Score
The Farewell / Icnocuicatl Agency: Ogilvy / Mexico + MediaMonks / Mexico Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Lessons Of Auschwitz: VR Tribute By Students Agency: RT Creative Lab / Moscow + Phygitalism / Moscow Client: RT Category: Original Music / Score
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Original Music / Score
Grounded Agency: Droga5 / New York + Sing Street Broadway / New York + SMUGGLER Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York Agency: Mother / New York Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
Tag Heuer "The Longest Night" Agency: Barking Owl / Los Angeles + DDB / Paris Client: Tag Heuer Category: Sound Mixing
The Power of Sounds Agency: Factory / London + SIREN / London Client: BBC Sounds Category: Sound Mixing
HORNBACH "It seems impossible. Until you do it." Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Sound Mixing
Life Needs Truth Agency: Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch Client: The New York Times Category: Sound Mixing
Stay Safe behind the #DoorsOfIndia Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India Client: Tata Pravesh Category: Sound Editing
We will hug again Agency: Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London Client: Zalando Category: Use of Licensed Music
Base:line Agency: Apple / Los Angeles + Every/Other + Apple / Los Angeles Client: Apple Category: Use of Licensed Music
Family Diary Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Use of Licensed Music
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Use of Licensed Music
Life Needs Truth Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Use of Licensed Music
Rise and Shine Agency: Found Objects Music Productions + New Orleans Jazz & Heritage Foundation + Trombone Shorty Foundation + LIGHT+CO Client: New Orleans Jazz & Heritage Foundation Category: Music Adaptation / Instrumental
Underdog Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles Client: Grammys Category: Music Adaptation / Song
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Music Adaptation / Song

2021 Music & Sound Craft Gold Pencil

AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London

Essity Bodyform/Libresse

#wombstories

Sound Design

OS_MS21_001G

2021 Music & Sound Craft Gold Pencil

Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm

Talita

Call Girls

Custom / User-Generated Content

OS_MS21_004G

2021 Music & Sound Craft Gold Pencil

Factory / London

Green & Blacks

Wildly. Deliciously. Organic.

Sound Design

OS_MS21_014G

2021 Music & Sound Craft Gold Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Experiential Music & Sound

OS_MS21_002G

2021 Music & Sound Craft Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Original Music / Score

OS_MS21_012G

2021 Music & Sound Craft Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Innovation & Transformation / Innovation in Music & Sound Craft

OS_MS21_021G

2021 Music & Sound Craft Gold Pencil

Droga5 / New York

Hennessy

Maurice and The Black Bear School

Sound Mixing

OS_MS21_017G

2021 Music & Sound Craft Gold Pencil

Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York

Facebook

Never Lost

Use of Licensed Music

OS_MS21_006G

2021 Music & Sound Craft Silver Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Custom / User-Generated Content

OS_MS21_005S

2021 Music & Sound Craft Silver Pencil

BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin

UNICEF Deutschland

#ENDviolence "More Than A Mark"

Sound Design

OS_MS21_015S

2021 Music & Sound Craft Silver Pencil

Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA

Woojer

SICK BEATS

Experiential Music & Sound

OS_MS21_003S

2021 Music & Sound Craft Silver Pencil

Machine / London + DDB / Paris + Pinkman.tv / Paris

Ubisoft

Tipping Point

Sound Mixing

OS_MS21_018S

2021 Music & Sound Craft Silver Pencil

Factory / London

Volkswagen

See The Unseen

Sound Editing

OS_MS21_020S

2021 Music & Sound Craft Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Use of Licensed Music

OS_MS21_007S

2021 Music & Sound Craft Silver Pencil

Publicis / New York + Publicis / Latvia + Citi / New York

Citibank

America the Beautful

Music Adaptation / Instrumental

OS_MS21_009S

2021 Music & Sound Craft Bronze Pencil

DDB / Paris + Pinkman.tv / Paris + Machine / London

Ubisoft

Tipping Point

Sound Design

OS_MS21_016B

2021 Music & Sound Craft Bronze Pencil

Squeak E. Clean Studios / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles

HP

Chain Reaction

Original Music / Score

OS_MS21_013B

2021 Music & Sound Craft Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Innovation & Transformation / Innovation in Music & Sound Craft

OS_MS21_022B

2021 Music & Sound Craft Bronze Pencil

Barking Owl / Los Angeles + Apple MarCom / San Francisco

Apple

Apple "A Climate Change Promise"

Sound Mixing

OS_MS21_019B

2021 Music & Sound Craft Bronze Pencil

The Gate / London + BlinkInk / London + Rowdy / London + Childline / London

Childline

Nobody Is Normal

Use of Licensed Music

OS_MS21_008B

2021 Music & Sound Craft Bronze Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Music Adaptation / Instrumental

OS_MS21_010B

2021 Music & Sound Craft Bronze Pencil

Lucky Generals / London + PRETTYBIRD / London

Amazon

The Show Must Go On

Music Adaptation / Song

OS_MS21_011B

2021 Music & Sound Craft Merit Award

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records (Dich’ by Ivan Dorn)

Original Music / Song

OS_MS21_041M

2021 Music & Sound Craft Merit Award

Canja Audio Culture / Curitiba

LISTEN TO THE WALLS

LENNON WALLS

Original Music / Song

OS_MS21_042M

2021 Music & Sound Craft Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Original Music / Song

OS_MS21_043M

2021 Music & Sound Craft Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Original Music / Song

OS_MS21_044M

2021 Music & Sound Craft Merit Award

Archer Troy / México + La Tuna / México

Voces de la Ausencia

Missing Voices

Custom / User-Generated Content

OS_MS21_024M

2021 Music & Sound Craft Merit Award

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Custom / User-Generated Content

OS_MS21_025M

2021 Music & Sound Craft Merit Award

Droga5 / New York

Hennessy

Maurice and The Black Bear School

Sound Design

OS_MS21_045M

2021 Music & Sound Craft Merit Award

Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney

Aware Super

Aware Super Brand TVC

Sound Design

OS_MS21_046M

2021 Music & Sound Craft Merit Award

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Experiential Music & Sound

OS_MS21_023M

2021 Music & Sound Craft Merit Award

Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London

Apple

iPhone 12 - Make Movies Like The Movies

Original Music / Score

OS_MS21_037M

2021 Music & Sound Craft Merit Award

Ogilvy / Mexico + MediaMonks / Mexico

AB InBev Grupo Modelo Mexico

The Farewell / Icnocuicatl

Original Music / Score

OS_MS21_038M

2021 Music & Sound Craft Merit Award

RT Creative Lab / Moscow + Phygitalism / Moscow

RT

Lessons Of Auschwitz: VR Tribute By Students

Original Music / Score

OS_MS21_039M

2021 Music & Sound Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Original Music / Score

OS_MS21_040M

2021 Music & Sound Craft Merit Award

Droga5 / New York + Sing Street Broadway / New York + SMUGGLER

Sing Street

Grounded

Innovation & Transformation / Innovation in Lockdown

OS_MS21_052M

2021 Music & Sound Craft Merit Award

Mother / New York

The New York Public Library

Missing Sounds of New York

Innovation & Transformation / Innovation in Lockdown

OS_MS21_053M

2021 Music & Sound Craft Merit Award

Barking Owl / Los Angeles + DDB / Paris

Tag Heuer

Tag Heuer "The Longest Night"

Sound Mixing

OS_MS21_047M

2021 Music & Sound Craft Merit Award

Factory / London + SIREN / London

BBC Sounds

The Power of Sounds

Sound Mixing

OS_MS21_048M

2021 Music & Sound Craft Merit Award

HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London

HORNBACH

HORNBACH "It seems impossible. Until you do it."

Sound Mixing

OS_MS21_049M

2021 Music & Sound Craft Merit Award

Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch

The New York Times

Life Needs Truth

Sound Mixing

OS_MS21_050M

2021 Music & Sound Craft Merit Award

Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India

Tata Pravesh

Stay Safe behind the #DoorsOfIndia

Sound Editing

OS_MS21_051M

2021 Music & Sound Craft Merit Award

Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London

Zalando

We will hug again

Use of Licensed Music

OS_MS21_026M

2021 Music & Sound Craft Merit Award

Apple / Los Angeles + Every/Other + Apple / Los Angeles

Apple

Base:line

Use of Licensed Music

OS_MS21_027M

2021 Music & Sound Craft Merit Award

BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH

WhatsApp Inc.

Family Diary

Use of Licensed Music

OS_MS21_028M

2021 Music & Sound Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro — Jump

Use of Licensed Music

OS_MS21_029M

2021 Music & Sound Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Life Needs Truth

Use of Licensed Music

OS_MS21_030M

2021 Music & Sound Craft Merit Award

Found Objects Music Productions + New Orleans Jazz & Heritage Foundation + Trombone Shorty Foundation + LIGHT+CO

New Orleans Jazz & Heritage Foundation

Rise and Shine

Music Adaptation / Instrumental

OS_MS21_031M

2021 Music & Sound Craft Merit Award

Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles

Grammys

Underdog

Music Adaptation / Song

OS_MS21_032M

2021 Music & Sound Craft Merit Award

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Music Adaptation / Song

OS_MS21_033M

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