The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO Category: Television & VOD / Short Form - Single
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Short Form - Series
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Varying Length Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Innovation & Transformation / Innovation in Film
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film
Agency: BETC / Paris
Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary
Agency: Droga5 / New York + Hennessy / New York
Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower
Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing
Agency: Grey / New York
Client: States United Category: Online Films & Video / Long Form - Single
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell
Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Online Films & Video / Long Form - Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Instant Doctor
Agency: The Bloc / New York
Client: Tribute Category: Online Films & Video / Long Form - Single
You Can't Stop Us: Victory Swim
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Online Films & Video / Long Form - Single
Never Too Far Down
Agency: Wieden+Kennedy / Portland + Park Pictures + Spot Welders
Client: Nike Category: Online Films & Video / Long Form - Single
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike Category: Online Films & Video / Long Form - Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client: Meow Wolf Category: Online Films & Video / Long Form - Single
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store Category: Online Films & Video / Long Form - Single
The password
Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client: CANAL+ Category: Cinema Advertising
The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client: Procter & Gamble Category: Cinema Advertising
Life is Full of Hidden Problems
Agency: BBDO / New York
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Television & VOD / Long Form - Single
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Television & VOD / Long Form - Single
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Single
Hide & Seek
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Television & VOD / Long Form - Single
A Million More
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Agency:
Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_043M
Award:
2021 Film Merit Award
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_044M
Award:
2021 Film Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_045M
Award:
2021 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client:
GEICO
Title:
Aunt Infestation
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_046M
Award:
2021 Film Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_047M
Award:
2021 Film Merit Award
Agency:
CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_048M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway
Category:
Online Films & Video / Varying Length Series
Annual ID:
OS_FI21_115M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_135M
Award:
2021 Film Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_079M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_080M
Award:
2021 Film Merit Award
Agency:
Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client:
Facebook App
Title:
Black Makes a Way
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_081M
Award:
2021 Film Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_082M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_083M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_084M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Hennessy / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School Documentary
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_085M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_086M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client:
Volvo Trucks
Title:
The Tower
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_087M
Award:
2021 Film Merit Award
Agency:
GIGIL / Manila + Arcade / Manila
Client:
RC Cola
Title:
Family
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_088M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_089M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_090M
Award:
2021 Film Merit Award
Agency:
Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_091M
Award:
2021 Film Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_092M
Award:
2021 Film Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever / Dove
Title:
It's On Us
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_093M
Award:
2021 Film Merit Award
Agency:
Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client:
Match
Title:
Match Made In Hell
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_094M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway :90
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_095M
Award:
2021 Film Merit Award
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_096M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_097M
Award:
2021 Film Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_098M
Award:
2021 Film Merit Award
Agency:
Santería / São Paulo + Africa / São Paulo
Client:
SporTV
Title:
Let her run
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_099M
Award:
2021 Film Merit Award
Agency:
SMUGGLER + Huggies + Droga5 / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_100M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / London
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_101M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_102M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_103M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_104M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_105M
Award:
2021 Film Merit Award
Agency:
The Bloc / New York
Client:
Tribute
Title:
Instant Doctor
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_106M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
You Can't Stop Us: Victory Swim
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_107M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures + Spot Welders
Client:
Nike
Title:
Never Too Far Down
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_108M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Walker
Client:
Nike
Title:
Play For The World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_109M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_110M
Award:
2021 Film Merit Award
Agency:
Wolf / Bangkok
Client:
Central Department Store
Title:
Shop Unfriend
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_111M
Award:
2021 Film Merit Award
Agency:
BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client:
CANAL+
Title:
The password
Category:
Cinema Advertising
Annual ID:
OS_FI21_117M
Award:
2021 Film Merit Award
Agency:
SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client:
Procter & Gamble
Title:
The Look
Category:
Cinema Advertising
Annual ID:
OS_FI21_118M
Award:
2021 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America: Snickers
Title:
Life is Full of Hidden Problems
Category:
Online Films & Video / Short Form - Series
Annual ID:
OS_FI21_078M
Award:
2021 Film Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_050M
Award:
2021 Film Merit Award
Agency:
CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_051M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_052M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Amazon
Title:
Ironing
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_053M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Hide & Seek
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_054M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
A Million More
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_055M
