The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Karen Agency: BBDO / New York Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors Agency: BBDO / New York + O Positive Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
No Way Norway Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Online Films & Video / Varying Length Series
Living the High Life at Home Agency: adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks Client: Miller High Life Category: Innovation & Transformation / Innovation in Lockdown
PLAY NZ Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Ingenious Productions Agency: Iconoclast / London + Publicis • Poke / London + Dacia Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Grounded Agency: SMUGGLER + Droga5 / New York Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Lockdown
#ItStartsOnTikTok Agency: TikTok / Los Angeles + Known / New York Client: TikTok Category: Innovation & Transformation / Innovation in Lockdown
Britain Get Talking Covid-19 Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
A Mountain of Entertainment Agency: Droga5 / New York + Paramount + / New York Client: Paramount + Category: Television & VOD / Varying Length Series
No Way Norway Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Television & VOD / Varying Length Series
Dr Rick Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Short Form - Series
#WouldYouHireTrump Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles Client: Win America Back PAC Category: Low Budget / Under 50K Budget
Not my job film Agency: BETC / Paris Client: Pornhub Category: Low Budget / Under 50K Budget
Gun Unboxing Agency: Grey / New York Client: States United Category: Low Budget / Under 50K Budget
Reflection Agency: lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Lonely Valentine Specials Agency: Memac Ogilvy / Dubai Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
"We're Here For You" Film Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Shhhhh Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg Client: Datsun South Africa Category: Low Budget / Under 50K Budget
JEEP ICONOGRAPHY Agency: Wunderman Thompson / India Client: CELICA JEEP Category: Low Budget / Under 50K Budget
Carlton Zero - Rewrite The Rules Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper Agency: FCB / New York Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York Client: GEICO Category: Television & VOD / Short Form - Single
A Voice Is All You Need Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Series
SickKids VS. One Million Strong Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto Client: SickKids Foundation Category: Online Films & Video / Pre-Roll - Single
The password Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris Client: CANAL+ Category: Cinema Advertising
The Look Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles Client: Procter & Gamble Category: Cinema Advertising
SickKids VS. One Million Strong Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Let her run Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Low Budget / 50K - 100K Budget
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Television & VOD / Long Form - Single
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Television & VOD / Long Form - Single
Ironing Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Single
Hide & Seek Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Television & VOD / Long Form - Single
A Million More Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
What's Your Name Agency: Iris / London + Starbucks UK / London Client: Starbucks Category: Television & VOD / Long Form - Single
No Way Norway :60 Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Television & VOD / Long Form - Single

2021 Film Merit Award

BBDO / New York

Mars Chocolate North America: M&M's

Karen

Online Films & Video / Short Form - Single

OS_FI21_074M

2021 Film Merit Award

BBDO / New York + O Positive

Mars Chocolate North America: Snickers

First Visitors

Online Films & Video / Short Form - Single

OS_FI21_075M

2021 Film Merit Award

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo

Burger King

Late Night Stores

Online Films & Video / Short Form - Single

OS_FI21_076M

2021 Film Merit Award

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Online Films & Video / Short Form - Single

OS_FI21_077M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway

Online Films & Video / Varying Length Series

OS_FI21_115M

2021 Film Merit Award

adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks

Miller High Life

Living the High Life at Home

Innovation & Transformation / Innovation in Lockdown

OS_FI21_136M

2021 Film Merit Award

AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney

Tourism New Zealand

PLAY NZ

Innovation & Transformation / Innovation in Lockdown

OS_FI21_137M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Innovation & Transformation / Innovation in Lockdown

OS_FI21_138M

2021 Film Merit Award

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Innovation & Transformation / Innovation in Lockdown

OS_FI21_139M

2021 Film Merit Award

Iconoclast / London + Publicis • Poke / London + Dacia

Dacia

Ingenious Productions

Innovation & Transformation / Innovation in Lockdown

OS_FI21_140M

2021 Film Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Innovation & Transformation / Innovation in Lockdown

OS_FI21_141M

2021 Film Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_FI21_142M

2021 Film Merit Award

SMUGGLER + Droga5 / New York

Sing Street

Grounded

Innovation & Transformation / Innovation in Lockdown

OS_FI21_143M

2021 Film Merit Award

TBWA\Media Arts Lab / Shanghai

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Innovation & Transformation / Innovation in Lockdown

OS_FI21_144M

2021 Film Merit Award

TikTok / Los Angeles + Known / New York

TikTok

#ItStartsOnTikTok

Innovation & Transformation / Innovation in Lockdown

OS_FI21_145M

2021 Film Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking Covid-19

Innovation & Transformation / Innovation in Lockdown

OS_FI21_146M

2021 Film Merit Award

Droga5 / New York + Paramount + / New York

Paramount +

A Mountain of Entertainment

Television & VOD / Varying Length Series

OS_FI21_072M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway

Television & VOD / Varying Length Series

OS_FI21_073M

2021 Film Merit Award

Arnold Worldwide / Boston + Moxie Pictures / Los Angeles

Progressive Insurance

Dr Rick

Television & VOD / Short Form - Series

OS_FI21_047M

2021 Film Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Television & VOD / Short Form - Series

OS_FI21_048M

2021 Film Merit Award

American Meme / Los Angeles + Win America Back...PAC / Los Angeles

Win America Back PAC

#WouldYouHireTrump

Low Budget / Under 50K Budget

OS_FI21_119M

2021 Film Merit Award

BETC / Paris

Pornhub

Not my job film

Low Budget / Under 50K Budget

OS_FI21_120M

2021 Film Merit Award

Grey / New York

States United

Gun Unboxing

Low Budget / Under 50K Budget

OS_FI21_121M

2021 Film Merit Award

lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal

Société de sauvetage / Lifesaving Society

Reflection

Low Budget / Under 50K Budget

OS_FI21_122M

2021 Film Merit Award

Memac Ogilvy / Dubai

YUM RESTAURANTS INTERNATIONAL - KFC

Lonely Valentine Specials

Low Budget / Under 50K Budget

OS_FI21_123M

2021 Film Merit Award

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Low Budget / Under 50K Budget

OS_FI21_124M

2021 Film Merit Award

Quality Meats / Chicago + The BMP Film Co. / Chicago

The Wieners Circle

"We're Here For You" Film

Low Budget / Under 50K Budget

OS_FI21_125M

2021 Film Merit Award

TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg

Datsun South Africa

Shhhhh

Low Budget / Under 50K Budget

OS_FI21_126M

2021 Film Merit Award

Wunderman Thompson / India

CELICA JEEP

JEEP ICONOGRAPHY

Low Budget / Under 50K Budget

OS_FI21_127M

2021 Film Merit Award

Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne

Carlton & United Breweries - Carlton Zero

Carlton Zero - Rewrite The Rules

Television & VOD / Short Form - Single

OS_FI21_043M

2021 Film Merit Award

FCB / New York

Burger King

Stay Home of the Whopper

Television & VOD / Short Form - Single

OS_FI21_044M

2021 Film Merit Award

R/GA California / San Francisco

Reddit

Superb Owl

Television & VOD / Short Form - Single

OS_FI21_045M

2021 Film Merit Award

The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York

GEICO

Aunt Infestation

Television & VOD / Short Form - Single

OS_FI21_046M

2021 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Amazon

A Voice Is All You Need

Television & VOD / Long Form - Series

OS_FI21_071M

2021 Film Merit Award

Cossette / Toronto + OMD / Toronto + Citizen / Toronto

SickKids Foundation

SickKids VS. One Million Strong

Online Films & Video / Pre-Roll - Single

OS_FI21_116M

2021 Film Merit Award

BETC / Paris + Iconoclast / Paris + Schmooze / Paris

CANAL+

The password

Cinema Advertising

OS_FI21_117M

2021 Film Merit Award

SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles

Procter & Gamble

The Look

Cinema Advertising

OS_FI21_118M

2021 Film Merit Award

Cossette / Toronto + OMD / Toronto + Citizen / Toronto

SickKids Foundation

SickKids VS. One Million Strong

Low Budget / 50K - 100K Budget

OS_FI21_128M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Low Budget / 50K - 100K Budget

OS_FI21_129M

2021 Film Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Low Budget / 50K - 100K Budget

OS_FI21_130M

2021 Film Merit Award

Santería / São Paulo + Africa / São Paulo

SporTV

Let her run

Low Budget / 50K - 100K Budget

OS_FI21_131M

2021 Film Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Television & VOD / Long Form - Single

OS_FI21_050M

2021 Film Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Television & VOD / Long Form - Single

OS_FI21_051M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Television & VOD / Long Form - Single

OS_FI21_052M

2021 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Amazon

Ironing

Television & VOD / Long Form - Single

OS_FI21_053M

2021 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Setapp

Hide & Seek

Television & VOD / Long Form - Single

OS_FI21_054M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

A Million More

Television & VOD / Long Form - Single

OS_FI21_055M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Television & VOD / Long Form - Single

OS_FI21_056M

2021 Film Merit Award

Iris / London + Starbucks UK / London

Starbucks

What's Your Name

Television & VOD / Long Form - Single

OS_FI21_058M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway :60

Television & VOD / Long Form - Single

OS_FI21_059M

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