The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
'Whatever' Campaign
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Online Films & Video / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Short Form - Series
The password
Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client: CANAL+ Category: Cinema Advertising
The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client: Procter & Gamble Category: Cinema Advertising
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Innovation & Transformation / Innovation in Film
Life is Full of Hidden Problems
Agency: BBDO / New York
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
#WouldYouHireTrump
Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client: Win America Back PAC Category: Low Budget / Under 50K Budget
Reflection
Agency: lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal
Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai
Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
"We're Here For You" Film
Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago
Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Shhhhh
Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg
Client: Datsun South Africa Category: Low Budget / Under 50K Budget
JEEP ICONOGRAPHY
Agency: Wunderman Thompson / India
Client: CELICA JEEP Category: Low Budget / Under 50K Budget
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Varying Length Series
Karen
Agency: BBDO / New York
Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO Category: Television & VOD / Short Form - Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Television & VOD / Long Form - Single
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Television & VOD / Long Form - Single
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Single
Hide & Seek
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Television & VOD / Long Form - Single
A Million More
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
What's Your Name
Agency: Iris / London + Starbucks UK / London
Client: Starbucks Category: Television & VOD / Long Form - Single
No Way Norway :60
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Television & VOD / Long Form - Single
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Television & VOD / Long Form - Single
Keep It Real Online
Agency: Motion Sickness / Auckland
Client: New Zealand Government – Department of Internal Affairs Category: Television & VOD / Long Form - Single
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content
Client: Citi Category: Television & VOD / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Television & VOD / Long Form - Single
Upstream
Agency: RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX
Client: Toyota Motor Corporation / Toyota Motor North America Category: Television & VOD / Long Form - Single
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan
Client: Heineken Category: Television & VOD / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Television & VOD / Long Form - Single
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Television & VOD / Long Form - Single
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike Category: Television & VOD / Long Form - Single
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single