The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Cinema Advertising
Life Needs Truth Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Television & VOD / Long Form - Single
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Nike Client: Nike Category: Innovation & Transformation / Innovation in Lockdown
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Low Budget / Under 50K Budget
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Don't Get Sidetracked. Get Setapp. Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Series
You Can't Stop Sports (Campaign) Agency: Wieden+Kennedy / Portland Client: Nike Category: Television & VOD / Long Form - Series
Maurice and The Black Bear School Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York Client: Hennessy Category: Television & VOD / Long Form - Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Snake Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Online Films & Video / Long Form - Single
The big danish bacon pre-roll Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen Client: Danish Crown Category: Online Films & Video / Pre-Roll - Single
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Short Form - Series
Never Lost Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: User-Generated Content
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
Maurice and The Black Bear School Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York Client: Hennessy Category: Cinema Advertising
You Can't Stop Sports (Campaign) Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series
We Got You Baby Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Television & VOD / Long Form - Single
Omega Mart Grand Opening Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Television & VOD / Long Form - Single
Together, A Short Film You Can Buy Agency: CALLEN + Psyop Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Maurice and The Black Bear School Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York Client: Hennessy Category: Online Films & Video / Long Form - Single
A Career-Limiting Film Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single
Nobody Is Normal Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Online Films & Video / Long Form - Single
Kobe - Better Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
You Can't Stop Sisters Agency: Wieden+Kennedy / Portland + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Uber Eats No Repeats Agency: Special Group / Australia + Chee Productions + Revolver / Sydney + The Glue Society Client: Uber Eats Category: Innovation & Transformation / Innovation in Film
Weird Agency: Massif Client: Shelflife/Stussy/Nike Category: Low Budget / Under 50K Budget
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Online Films & Video / Short Form - Single
Carlton Zero - Rewrite The Rules Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper Agency: FCB / New York Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York Client: GEICO Category: Television & VOD / Short Form - Single
The password Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris Client: CANAL+ Category: Cinema Advertising
The Look Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles Client: Procter & Gamble Category: Cinema Advertising
'Whatever' Campaign Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Online Films & Video / Long Form - Series

2021 Film Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Online Films & Video / Long Form - Single

OS_FI21_001G

2021 Film Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Television & VOD / Short Form - Single

OS_FI21_002G

2021 Film Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Cinema Advertising

OS_FI21_030G

2021 Film Gold Pencil

Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York

The New York Times

Life Needs Truth

Television & VOD / Long Form - Single

OS_FI21_006G

2021 Film Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Television & VOD / Long Form - Single

OS_FI21_007G

2021 Film Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Television & VOD / Long Form - Single

OS_FI21_008G

2021 Film Gold Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

OS_FI21_039G

2021 Film Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Nike

Nike

You Can't Stop Us

Innovation & Transformation / Innovation in Lockdown

OS_FI21_040G

2021 Film Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Online Films & Video / Long Form - Single

OS_FI21_016G

2021 Film Gold Pencil

Riff Raff Films / London + Burberry / London

Burberry

Festive

Online Films & Video / Long Form - Single

OS_FI21_017G

2021 Film Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Online Films & Video / Long Form - Single

OS_FI21_018G

2021 Film Gold Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Low Budget / Under 50K Budget

OS_FI21_032G

2021 Film Gold Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Television & VOD / Short Form - Series

OS_FI21_005G

2021 Film Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Television & VOD / Short Form - Single

OS_FI21_003S

2021 Film Silver Pencil

Droga5 / London + Biscuit Filmworks / London

Setapp

Don't Get Sidetracked. Get Setapp.

Online Films & Video / Long Form - Series

OS_FI21_027S

2021 Film Silver Pencil

Wieden+Kennedy / Portland

Nike

You Can't Stop Sports (Campaign)

Television & VOD / Long Form - Series

OS_FI21_013S

2021 Film Silver Pencil

Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York

Hennessy

Maurice and The Black Bear School

Television & VOD / Long Form - Single

OS_FI21_009S

2021 Film Silver Pencil

We Believers / New York

Corona

The Match of Ages

Innovation & Transformation / Innovation in Lockdown

OS_FI21_041S

2021 Film Silver Pencil

Droga5 / London + Biscuit Filmworks / London

Setapp

Snake

Online Films & Video / Long Form - Single

OS_FI21_019S

2021 Film Silver Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Online Films & Video / Long Form - Single

OS_FI21_020S

2021 Film Silver Pencil

SMUGGLER + Apple

Apple

The whole working-from-home thing

Online Films & Video / Long Form - Single

OS_FI21_021S

2021 Film Silver Pencil

Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen

Danish Crown

The big danish bacon pre-roll

Online Films & Video / Pre-Roll - Single

OS_FI21_029S

2021 Film Silver Pencil

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo

Burger King

Late Night Stores

Low Budget / Under 50K Budget

OS_FI21_033S

2021 Film Silver Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Online Films & Video / Short Form - Series

OS_FI21_015S

2021 Film Silver Pencil

Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York

Facebook

Never Lost

User-Generated Content

OS_FI21_035S

2021 Film Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Television & VOD / Short Form - Single

OS_FI21_004B

2021 Film Bronze Pencil

Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York

Hennessy

Maurice and The Black Bear School

Cinema Advertising

OS_FI21_031B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

You Can't Stop Sports (Campaign)

Online Films & Video / Long Form - Series

OS_FI21_028B

2021 Film Bronze Pencil

Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER

Kimberly-Clark/Huggies

We Got You Baby

Television & VOD / Long Form - Single

OS_FI21_010B

2021 Film Bronze Pencil

We Believers / New York

Corona

The Match of Ages

Television & VOD / Long Form - Single

OS_FI21_011B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks

Meow Wolf

Omega Mart Grand Opening

Television & VOD / Long Form - Single

OS_FI21_012B

2021 Film Bronze Pencil

CALLEN + Psyop

National YoungArts Foundation

Together, A Short Film You Can Buy

Innovation & Transformation / Innovation in Lockdown

OS_FI21_042B

2021 Film Bronze Pencil

Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York

Hennessy

Maurice and The Black Bear School

Online Films & Video / Long Form - Single

OS_FI21_022B

2021 Film Bronze Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Film

Online Films & Video / Long Form - Single

OS_FI21_023B

2021 Film Bronze Pencil

The Gate / London + BlinkInk / London + Rowdy / London + Childline / London

Childline

Nobody Is Normal

Online Films & Video / Long Form - Single

OS_FI21_024B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52

Nike

Kobe - Better

Online Films & Video / Long Form - Single

OS_FI21_025B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + a52

Nike

You Can't Stop Sisters

Online Films & Video / Long Form - Single

OS_FI21_026B

2021 Film Bronze Pencil

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Innovation & Transformation / Innovation in Film

OS_FI21_036B

2021 Film Bronze Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Innovation & Transformation / Innovation in Film

OS_FI21_037B

2021 Film Bronze Pencil

Special Group / Australia + Chee Productions + Revolver / Sydney + The Glue Society

Uber Eats

Uber Eats No Repeats

Innovation & Transformation / Innovation in Film

OS_FI21_038B

2021 Film Bronze Pencil

Massif

Shelflife/Stussy/Nike

Weird

Low Budget / Under 50K Budget

OS_FI21_034B

2021 Film Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Online Films & Video / Short Form - Single

OS_FI21_014B

2021 Film Merit Award

Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne

Carlton & United Breweries - Carlton Zero

Carlton Zero - Rewrite The Rules

Television & VOD / Short Form - Single

OS_FI21_043M

2021 Film Merit Award

FCB / New York

Burger King

Stay Home of the Whopper

Television & VOD / Short Form - Single

OS_FI21_044M

2021 Film Merit Award

R/GA California / San Francisco

Reddit

Superb Owl

Television & VOD / Short Form - Single

OS_FI21_045M

2021 Film Merit Award

The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York

GEICO

Aunt Infestation

Television & VOD / Short Form - Single

OS_FI21_046M

2021 Film Merit Award

BETC / Paris + Iconoclast / Paris + Schmooze / Paris

CANAL+

The password

Cinema Advertising

OS_FI21_117M

2021 Film Merit Award

SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles

Procter & Gamble

The Look

Cinema Advertising

OS_FI21_118M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

'Whatever' Campaign

Online Films & Video / Long Form - Series

OS_FI21_112M

2021 Film Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Online Films & Video / Long Form - Series

OS_FI21_113M

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