The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile Advertising
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile-First Video / Over 15 Seconds
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Look To Speak Agency: Google Creative Lab Client: Google Category: Utility
SHE SPEAKS Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
Look To Speak Agency: Google Creative Lab Client: Google Category: Innovation & Transformation / Innovation in Mobile
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Physical Product & Mobile Integration
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Applications
Terms Against Bullying Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Websites
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Physical Product & Mobile Integration
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Mobile-First Video / Over 15 Seconds
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Mobile-First Video / Over 15 Seconds
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Utility / Ecommerce
Co2ncious Agency: BETC / Paris Client: Back Market Category: Applications
Augmented Archaeology Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
The Underground Premiere Agency: BETC / Paris + BETC FULLSIX / Paris Client: 13e Rue Category: Craft / Use of Technology
It Wasn't Me Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Craft / Use of Technology
Invisible Hate Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York Client: NAACP Atlanta Category: Websites
#DecoloniseAutocorrect Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg Client: Distell / Savanna Cider Category: Innovation & Transformation / Innovation in Mobile
It Wasn't Me Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Innovation & Transformation / Innovation in Mobile
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Mobile Advertising
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Craft / Art Direction
#DecoloniseAutocorrect Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg Client: Distell / Savanna Cider Category: Utility
3 Bar Superstar Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Utility
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: Utility
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Utility
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Physical Product & Mobile Integration
The Purple Hive Project Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Physical Product & Mobile Integration

2021 Mobile Gold Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Mobile Advertising

OS_MO21_001G

2021 Mobile Gold Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Mobile-First Video / Over 15 Seconds

OS_MO21_006G

2021 Mobile Gold Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Craft / Art Direction

OS_MO21_010G

2021 Mobile Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

OS_MO21_011G

2021 Mobile Gold Pencil

Google Creative Lab

Google

Look To Speak

Utility

OS_MO21_004G

2021 Mobile Silver Pencil

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

PONY MALTA AB InBev

SHE SPEAKS

Mobile-First Video / Over 15 Seconds

OS_MO21_007S

2021 Mobile Silver Pencil

Google Creative Lab

Google

Look To Speak

Innovation & Transformation / Innovation in Mobile

OS_MO21_012S

2021 Mobile Silver Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Physical Product & Mobile Integration

OS_MO21_008S

2021 Mobile Bronze Pencil

Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia

KFC Australia

Secret Menu

Utility / Ecommerce

OS_MO21_005B

2021 Mobile Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Applications

OS_MO21_003B

2021 Mobile Bronze Pencil

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo

Universidade de Madeira / Terms Against Bullying

Terms Against Bullying

Websites

OS_MO21_002B

2021 Mobile Bronze Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Innovation & Transformation / Innovation in Mobile

OS_MO21_013B

2021 Mobile Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Physical Product & Mobile Integration

OS_MO21_009B

2021 Mobile Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Gaming / Branded Games

OS_MO21_025M

2021 Mobile Merit Award

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Mobile-First Video / Over 15 Seconds

OS_MO21_023M

2021 Mobile Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Mobile-First Video / Over 15 Seconds

OS_MO21_024M

2021 Mobile Merit Award

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá

Colombia con Memoria Foundation

NarcoStore

Utility / Ecommerce

OS_MO21_021M

2021 Mobile Merit Award

BETC / Paris

Back Market

Co2ncious

Applications

OS_MO21_015M

2021 Mobile Merit Award

Ogilvy / Beijing

Huawei Device Co., Ltd.

Augmented Archaeology

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO21_026M

2021 Mobile Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Craft / Use of Technology

OS_MO21_030M

2021 Mobile Merit Award

BETC / Paris + BETC FULLSIX / Paris

13e Rue

The Underground Premiere

Craft / Use of Technology

OS_MO21_031M

2021 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco

Cheetos

It Wasn't Me

Craft / Use of Technology

OS_MO21_032M

2021 Mobile Merit Award

22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York

NAACP Atlanta

Invisible Hate

Websites

OS_MO21_014M

2021 Mobile Merit Award

Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg

Distell / Savanna Cider

#DecoloniseAutocorrect

Innovation & Transformation / Innovation in Mobile

OS_MO21_033M

2021 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco

Cheetos

It Wasn't Me

Innovation & Transformation / Innovation in Mobile

OS_MO21_034M

2021 Mobile Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Mobile Advertising

OS_MO21_022M

2021 Mobile Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Innovation & Transformation / Innovation in Lockdown

OS_MO21_035M

2021 Mobile Merit Award

TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto

Canadian Women’s Foundation

Signal for Help

Innovation & Transformation / Innovation in Lockdown

OS_MO21_036M

2021 Mobile Merit Award

Wunderman Thompson / Thailand + Verve / Thailand

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Innovation & Transformation / Innovation in Lockdown

OS_MO21_037M

2021 Mobile Merit Award

BBDO / New York

Color of Change

Pedestal Project

Craft / Art Direction

OS_MO21_029M

2021 Mobile Merit Award

Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg

Distell / Savanna Cider

#DecoloniseAutocorrect

Utility

OS_MO21_016M

2021 Mobile Merit Award

McCann / London + Craft / London + Momentum Worldwide / London + UM / London

adidas & JD Sports / adidas Superstars trainers

3 Bar Superstar

Utility

OS_MO21_017M

2021 Mobile Merit Award

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Utility

OS_MO21_018M

2021 Mobile Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

Utility

OS_MO21_019M

2021 Mobile Merit Award

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Utility

OS_MO21_020M

2021 Mobile Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Physical Product & Mobile Integration

OS_MO21_027M

2021 Mobile Merit Award

Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne

Bega B-Honey

The Purple Hive Project

Physical Product & Mobile Integration

OS_MO21_028M

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