The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Social Media
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Best of Social Media
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Craft / Use of Visuals
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: User-Generated Content
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Single Channel
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Social Post / Single
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Active Engagement / Call to Action
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Active Engagement / Call to Action
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Social Post / Series
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Social Post / Series
Playlist Timer
Agency: Publicis Italy / Milan + Barilla
Client: Barilla Category: Social Channel / Single Platform
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Stunts & Activations
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Stunts & Activations
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Craft / Use of Visuals
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Livestream
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: User-Generated Content
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's
Client: Wendy's Category: Innovation & Transformation / Innovation in Social Media
Pedestal Project
Agency: BBDO / New York
Client: Color of Change Category: Active Engagement / Call to Action
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel Category: Active Engagement / Call to Action
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Active Engagement / Call to Action
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Craft / Use of Technology
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Influencer Marketing / Multi-Channel
#ZigTheRunway
Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA
Client: Reebok Category: Influencer Marketing / Multi-Channel
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Social Channel / Single Platform
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament
Client: Fiverr Category: Social Post / Real-time Response
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser Category: Influencer Marketing / Single Channel
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Social Post / Single
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Active Engagement / Call to Action
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Active Engagement / Call to Action
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc. Category: Social Channel / Multi-Platform
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Post / Series
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Social Channel / Single Platform
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Social Channel / Single Platform
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney
Client: KFC Australia Category: Stunts & Activations
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Use of Visuals
Scroll yourself to sleep
Agency: The Bloc / New York
Client: Rockwell Ventures Category: Craft / Use of Visuals
Pretzel Collar
Agency: VMLY&R / Kansas City + Wendy's
Client: Wendy's Category: Craft / Use of Visuals
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client: Save One Person Category: Livestream
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Livestream