The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Single Channel
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Influencer Marketing / Multi-Channel
#ZigTheRunway
Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA
Client: Reebok Category: Influencer Marketing / Multi-Channel
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser Category: Influencer Marketing / Single Channel
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
What We Do Next
Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA
Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Pockets 4 Bits: Gamer Snacks Level Up
Agency: Reach Agency + Open Mind + Popwallet + Warm & Fuzzy
Client: Hot Pockets Category: Influencer Marketing / Multi-Channel
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel
The Woman Behind the Voice
Agency: Wunderman Thompson / Sydney + Collider / Sydney
Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross Category: Influencer Marketing / Multi-Channel
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel