The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Promotional / Collateral Items
LEGO News Rebuilt
Agency: Havas Middle East / Dubai
Client: LEGO Saudi Stores Category: Promotional / Collateral Items
Sounds of Sex - Durex Limited Edition Vinyl
Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Lockdown In A Book
Agency: Ogilvy UK / London
Client: Ogilvy UK Category: Promotional / Collateral Items
IKEA The Last Catalogue
Agency: Rethink + IKEA Canada / Toronto
Client: IKEA Category: Promotional / Collateral Items
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Promotional / Collateral Items
Rolling Paper Straws
Agency: Rethink + Truss Beverages / Toronto
Client: Truss Beverages Category: Promotional / Collateral Items
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Promotional / Collateral Items
THE LEGENDS / calendar
Agency: TOFU Studio / Gdansk + UNICEF Poland / Warsaw
Client: UNICEF Poland Category: Promotional / Collateral Items
Stranger Coke
Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client: Coca-Cola Category: Promotional / Collateral Items
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Digital Design
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Digital Design
Jägermeister "Meisterstücke"
Agency: la red GmbH / Berlin
Client: Mast-Jägermeister Deutschland GmbH Category: Digital Design
War: Kids drawings in VR Animation
Agency: RT Creative Lab / Moscow
Client: RT Category: Digital Design
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Digital Design
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Craft / Printing & Paper Craft
CES Case Study
Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client: Verizon Category: Branding / Corporate Communications
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Corporate Communications
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Promotional / Posters - Single
BORN FROM WRC GR YARIS
Agency: Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Photography
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION Category: Craft / Photography
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
For the Love
Agency: BBDO / New York
Client: Foot Locker Category: Spatial Design / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Spatial Design / Experiential & Immersive
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive
Trump Statue Initiative
Agency: Hungry Man Productions / Los Angeles + Hungry Man Productions / New York
Client: Trump Statue Initiative Category: Spatial Design / Experiential & Immersive
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Spatial Design / Experiential & Immersive
Poem POS Terminals
Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client: China UnionPay Category: Spatial Design / Experiential & Immersive
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta Category: Spatial Design / Experiential & Immersive
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Service Design / Customer Experience (CX)
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Service Design / Customer Experience (CX)
How To Fix America
Agency: Sunday Afternoon / New York + Juan Carlos Pagan / New York
Client: The New York Times Category: Editorial / Magazines & Newspapers
The Trial for Clinical Equality
Agency: FCB Health Network / New York
Client: FCB Health Network Category: Craft / Art Direction
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Craft / Art Direction
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Art Direction
Award:
2021 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_089M
Award:
2021 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_090M
Award:
2021 Design Merit Award
Agency:
Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client:
Reckitt Benckiser / Durex
Title:
Sounds of Sex - Durex Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_091M
Award:
2021 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_092M
Award:
2021 Design Merit Award
Agency:
Rethink + IKEA Canada / Toronto
Client:
IKEA
Title:
IKEA The Last Catalogue
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_093M
Award:
2021 Design Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_094M
Award:
2021 Design Merit Award
Agency:
Rethink + Truss Beverages / Toronto
Client:
Truss Beverages
Title:
Rolling Paper Straws
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_095M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_096M
Award:
2021 Design Merit Award
Agency:
TOFU Studio / Gdansk + UNICEF Poland / Warsaw
Client:
UNICEF Poland
Title:
THE LEGENDS / calendar
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_097M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client:
Coca-Cola
Title:
Stranger Coke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_098M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Digital Design
Annual ID:
OS_DE21_112M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Digital Design
Annual ID:
OS_DE21_113M
Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Digital Design
Annual ID:
OS_DE21_114M
Award:
2021 Design Merit Award
Agency:
la red GmbH / Berlin
Client:
Mast-Jägermeister Deutschland GmbH
Title:
Jägermeister "Meisterstücke"
Category:
Digital Design
Annual ID:
OS_DE21_115M
Award:
2021 Design Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Annual ID:
OS_DE21_116M
Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Digital Design
Annual ID:
OS_DE21_117M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow
Client:
RT
Title:
War: Kids drawings in VR Animation
Category:
Digital Design
Annual ID:
OS_DE21_118M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + Phygitalism / Moscow
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Digital Design
Annual ID:
OS_DE21_119M
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening Together
Category:
Digital Design
Annual ID:
OS_DE21_120M
Award:
2021 Design Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Digital Design
Annual ID:
OS_DE21_121M
Award:
2021 Design Merit Award
Agency:
Zendesk + One Darnley Road
Client:
Zendesk
Title:
Thank You Machine
Category:
Digital Design
Annual ID:
OS_DE21_122M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_184M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client:
Verizon
Title:
CES Case Study
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_065M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_066M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Single
Annual ID:
OS_DE21_078M
Award:
2021 Design Merit Award
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Annual ID:
OS_DE21_175M
Award:
2021 Design Merit Award
Agency:
Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
BORN FROM WRC GR YARIS
Category:
Craft / Photography
Annual ID:
OS_DE21_176M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / India
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Craft / Photography
Annual ID:
OS_DE21_177M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_135M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_136M
Award:
2021 Design Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_137M
Award:
2021 Design Merit Award
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_138M
Award:
2021 Design Merit Award
Agency:
Hungry Man Productions / Los Angeles + Hungry Man Productions / New York
Client:
Trump Statue Initiative
Title:
Trump Statue Initiative
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_139M
Award:
2021 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_140M
Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_141M
Award:
2021 Design Merit Award
Agency:
Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client:
China UnionPay
Title:
Poem POS Terminals
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_142M
Award:
2021 Design Merit Award
Agency:
Paprika / Montreal
Client:
N/A
Title:
283 Saint-Louis
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_143M
Award:
2021 Design Merit Award
Agency:
Publicis Italy / Milan + Independent Ideas / Milan
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_144M
Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_148M
Award:
2021 Design Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_149M
Award:
2021 Design Merit Award
Agency:
Sunday Afternoon / New York + Juan Carlos Pagan / New York
Client:
The New York Times
Title:
How To Fix America
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE21_071M
Award:
2021 Design Merit Award
Agency:
FCB Health Network / New York
Client:
FCB Health Network
Title:
The Trial for Clinical Equality
Category:
Craft / Art Direction
Annual ID:
OS_DE21_155M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Art Direction
Annual ID:
OS_DE21_156M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_157M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Art Direction
Annual ID:
OS_DE21_158M
Award:
2021 Design Merit Award
Agency:
MullenLowe / US + Produceria / São Paulo
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Art Direction
Annual ID:
OS_DE21_159M
