The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Out of Home / Brand Installations
Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple Category: Out of Home / Brand Installations
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Out of Home / Brand Installations
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Out of Home / Brand Installations
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta Category: Out of Home / Brand Installations
Melting Florida
Agency: Zubi Advertising / Coral Gables
Client: The CLEO Institute Category: Out of Home / Brand Installations
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Moving Image / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Moving Image / Single
The history of "THE LAST JUDGEMENT" by Memling
Agency: TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client: National Museum in Gdansk Category: Moving Image / Single
Cadbury Dairy Milk
Agency: Bulletproof / London
Client: Mondelez International - Cadbury Category: Packaging / Mass-market
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn
Client: United Sodas of America Category: Packaging / Mass-market
Your Taste, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Packaging / Mass-market
SAGA Grand Gin
Agency: Paprika / Montreal
Client: Distillerie Grand Dérangement Category: Packaging / Mass-market
Female Pleasure Out In The Open
Agency: Ramblin' Brands Pte Ltd / Singapore
Client: Smile Makers Collection Category: Packaging / Mass-market
WuDu（Black Porcelain）
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Henan yuxinlong ecological wudu Development Co., Ltd. Category: Packaging / Mass-market
Caobu Public Library Logo
Agency: Centre Design / Zhongshan City, Guangdong Province
Client: Caobu Public Library Category: Branding / Logo
Museum of Thousands of Names
Agency: DADADA Studio / Rosencrantz & Guildenstern
Client: Warsaw Ghetto Museum Category: Branding / Logo
Adobe Creativity Tour
Agency: Adobe + Live Nation
Client: Adobe Category: Innovation & Transformation / Innovation in Lockdown
"Inside the Boys" XR + Main Title
Agency: Aggressive / Ridgewood
Client: Amazon Prime Category: Innovation & Transformation / Innovation in Lockdown
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Innovation & Transformation / Innovation in Lockdown
MASK ID
Agency: INNOCEAN / Seoul + Planit Production / Seoul
Client: Dal.komm Coffee X the Ministry of Health and Welfare Category: Innovation & Transformation / Innovation in Lockdown
Swintopia
Agency: Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client: Swinburne University of Technology Category: Innovation & Transformation / Innovation in Lockdown
Robin Hood Flour
Agency: Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client: Robin Hood Category: Innovation & Transformation / Innovation in Lockdown
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki
Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Typography / Typeface Design
The Most Futura Ever
Agency: Monotype Studio / Boston
Client: Monotype Category: Typography / Typeface Design
Book Box
Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo
Client: HACOYA Category: Promotional / Booklets & Brochures
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Illustration
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Illustration
Illustrated, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Craft / Illustration
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Craft / Illustration
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Illustration
The street doesn't come with instructions
Agency: Publicis / Montréal
Client: Dans la rue / In the street Category: Craft / Illustration
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Illustration
But make it Mzansi
Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client: Spotify Category: Craft / Illustration
Crack Open Happy
Agency: The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond
Client: Happy Egg Category: Craft / Illustration
Real situation
Agency: Yong Huang & Yunfeng Hu / China
Client: Amnesty International Category: Craft / Illustration
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client: The Lebanese Army Category: Branding / Branded Item
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Promotional / Print Advertisements
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Promotional / Print Advertisements
Award:
2021 Design Merit Award
Agency:
Preacher / Austin
Client:
Playboy
Title:
Safe Six
Category:
Craft / Art Direction
Annual ID:
OS_DE21_160M
Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Craft / Art Direction
Annual ID:
OS_DE21_161M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Annual ID:
OS_DE21_162M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_129M
Award:
2021 Design Merit Award
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_130M
Award:
2021 Design Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_131M
Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_132M
Award:
2021 Design Merit Award
Agency:
Publicis Italy / Milan + Independent Ideas / Milan
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_133M
Award:
2021 Design Merit Award
Agency:
Zubi Advertising / Coral Gables
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_134M
Award:
2021 Design Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Moving Image / Single
Annual ID:
OS_DE21_150M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Annual ID:
OS_DE21_151M
Award:
2021 Design Merit Award
Agency:
TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client:
National Museum in Gdansk
Title:
The history of "THE LAST JUDGEMENT" by Memling
Category:
Moving Image / Single
Annual ID:
OS_DE21_152M
Award:
2021 Design Merit Award
Agency:
Bulletproof / London
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_099M
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_100M
Award:
2021 Design Merit Award
Agency:
ESTABLISHED / New York
Client:
FACEGYM
Title:
FACEGYM
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_101M
Award:
2021 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Taste, Your Way
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_102M
Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
abunotsuru
Title:
MIYOSHI HANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_103M
Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
KINTO
Title:
BONBO
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_104M
Award:
2021 Design Merit Award
Agency:
Paprika / Montreal
Client:
Distillerie Grand Dérangement
Title:
SAGA Grand Gin
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_105M
Award:
2021 Design Merit Award
Agency:
Ramblin' Brands Pte Ltd / Singapore
Client:
Smile Makers Collection
Title:
Female Pleasure Out In The Open
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_106M
Award:
2021 Design Merit Award
Agency:
ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Henan yuxinlong ecological wudu Development Co., Ltd.
Title:
WuDu（Black Porcelain）
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_107M
Award:
2021 Design Merit Award
Agency:
Centre Design / Zhongshan City, Guangdong Province
Client:
Caobu Public Library
Title:
Caobu Public Library Logo
Category:
Branding / Logo
Annual ID:
OS_DE21_046M
Award:
2021 Design Merit Award
Agency:
DADADA Studio / Rosencrantz & Guildenstern
Client:
Warsaw Ghetto Museum
Title:
Museum of Thousands of Names
Category:
Branding / Logo
Annual ID:
OS_DE21_047M
Award:
2021 Design Merit Award
Agency:
Adobe + Live Nation
Client:
Adobe
Title:
Adobe Creativity Tour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_187M
Award:
2021 Design Merit Award
Agency:
Aggressive / Ridgewood
Client:
Amazon Prime
Title:
"Inside the Boys" XR + Main Title
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_188M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_189M
Award:
2021 Design Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul
Client:
Dal.komm Coffee X the Ministry of Health and Welfare
Title:
MASK ID
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_190M
Award:
2021 Design Merit Award
Agency:
Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client:
Swinburne University of Technology
Title:
Swintopia
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_191M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client:
Robin Hood
Title:
Robin Hood Flour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_192M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_193M
Award:
2021 Design Merit Award
Agency:
TBWA\Helsinki / Helsinki
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_194M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_072M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
Macklin
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_073M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
The Most Futura Ever
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_074M
Award:
2021 Design Merit Award
Agency:
Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo
Client:
HACOYA
Title:
Book Box
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE21_088M
Award:
2021 Design Merit Award
Agency:
COLLINS + Robinhood
Client:
Robinhood
Title:
Robinhood Illustration
Category:
Craft / Illustration
Annual ID:
OS_DE21_163M
Award:
2021 Design Merit Award
Agency:
Heaven&Hell / Shanghai
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Illustration
Annual ID:
OS_DE21_164M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Illustration
Annual ID:
OS_DE21_165M
Award:
2021 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Illustrated, Your Way
Category:
Craft / Illustration
Annual ID:
OS_DE21_166M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Illustration
Annual ID:
OS_DE21_167M
Award:
2021 Design Merit Award
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp Shop Local
Category:
Craft / Illustration
Annual ID:
OS_DE21_168M
Award:
2021 Design Merit Award
Agency:
MullenLowe / US + Produceria / São Paulo
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Illustration
Annual ID:
OS_DE21_169M
Award:
2021 Design Merit Award
Agency:
Publicis / Montréal
Client:
Dans la rue / In the street
Title:
The street doesn't come with instructions
Category:
Craft / Illustration
Annual ID:
OS_DE21_170M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Illustration
Annual ID:
OS_DE21_171M
Award:
2021 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client:
Spotify
Title:
But make it Mzansi
Category:
Craft / Illustration
Annual ID:
OS_DE21_172M
Award:
2021 Design Merit Award
Agency:
The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond
Client:
Happy Egg
Title:
Crack Open Happy
Category:
Craft / Illustration
Annual ID:
OS_DE21_173M
Award:
2021 Design Merit Award
Agency:
Yong Huang & Yunfeng Hu / China
Client:
Amnesty International
Title:
Real situation
Category:
Craft / Illustration
Annual ID:
OS_DE21_174M
Award:
2021 Design Merit Award
Agency:
TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Branding / Branded Item
Annual ID:
OS_DE21_048M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE21_086M
Award:
2021 Design Merit Award
Agency:
Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE21_087M