The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Best of Design
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Spatial Design / Experiential & Immersive
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Spatial Design / Experiential & Immersive
San Francisco Symphony Brand Identity
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony Category: Branding / Identity System
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Out of Home / Brand Installations
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Digital Design
San Francisco Symphony Dynamic Typography
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony Category: Typography / Dynamic / In Motion
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Design
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Design
Your Way, Way Better
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Branding / Rebranding
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
The Norwegian Landscape / New Norwegian Passport
Agency: Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate
Client: The National Police Directorate Norway Category: Editorial / Books
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Design
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Data Visualization / Static or Dynamic
Merch Aid
Agency: R/GA / New York
Client: Merch Aid Category: Innovation & Transformation / Innovation in Lockdown
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Out of Home / Series
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Animation
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Promotional / Collateral Items
Flame, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Typography / Typeface Design
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute Category: Editorial / Books
Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane Category: Branding / Identity System
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex Category: Moving Image / Single
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network Category: Editorial / Digital Publications
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Craft / Art Direction
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan
Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Space-age Airport for Cyclists
Agency: Silo / The Hague + studiomarsman / Delft
Client: Municipality of The Hague / Mobilis TBI Category: Spatial Design / Architecture
Your Uniform, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Branding / Branded Item
Logos, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Branding / Logo
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City
Client: The Dissolving Bottle Category: Packaging / Specialty
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Packaging / Specialty
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE Category: Service Design / Customer Experience (CX)
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Animation
Kobe Bryant Tribute Cover
Agency: Walrus / New York
Client: Los Angeles Magazine Category: Editorial / Magazines & Newspapers
Sloways
Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client: IAG/NRMA Insurance Category: Spatial Design / Wayfinding
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
For the Love
Agency: BBDO / New York
Client: Foot Locker Category: Spatial Design / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Spatial Design / Experiential & Immersive
Award:
2021 Design Best of Discipline Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Annual ID:
OS_DE21_001G
Award:
2021 Design Gold Pencil
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_026G
Award:
2021 Design Gold Pencil
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_023G
Award:
2021 Design Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_024G
Award:
2021 Design Gold Pencil
Agency:
COLLINS + San Francisco Symphony
Client:
San Francisco Symphony
Title:
San Francisco Symphony Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_004G
Award:
2021 Design Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_001G
Award:
2021 Design Gold Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Digital Design
Annual ID:
OS_DE21_019G
Award:
2021 Design Gold Pencil
Agency:
COLLINS + San Francisco Symphony
Client:
San Francisco Symphony
Title:
San Francisco Symphony Dynamic Typography
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE21_012G
Award:
2021 Design Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_040G
Award:
2021 Design Gold Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_041G
Award:
2021 Design Gold Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Way, Way Better
Category:
Branding / Rebranding
Annual ID:
OS_DE21_006G
Award:
2021 Design Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_027G
Award:
2021 Design Gold Pencil
Agency:
FIG + CNN
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Animation
Annual ID:
OS_DE21_036G
Award:
2021 Design Gold Pencil
Agency:
Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate
Client:
The National Police Directorate Norway
Title:
The Norwegian Landscape / New Norwegian Passport
Category:
Editorial / Books
Annual ID:
OS_DE21_007G
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
Digital Design
Annual ID:
OS_DE21_020S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Annual ID:
OS_DE21_030S
Award:
2021 Design Silver Pencil
Agency:
FIG + CNN
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Art Direction
Annual ID:
OS_DE21_031S
Award:
2021 Design Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_042S
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_018S
Award:
2021 Design Silver Pencil
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_044S
Award:
2021 Design Silver Pencil
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Out of Home / Series
Annual ID:
OS_DE21_022S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Annual ID:
OS_DE21_037S
Award:
2021 Design Silver Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_013S
Award:
2021 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Flame, Your Way
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_011S
Award:
2021 Design Silver Pencil
Agency:
The Bloc / New York
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Editorial / Books
Annual ID:
OS_DE21_008S
Award:
2021 Design Bronze Pencil
Agency:
COLLINS + Crane Paper Company
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_005B
Award:
2021 Design Bronze Pencil
Agency:
Amber China / Shanghai + PAFASSION LAB / Shanghai
Client:
Durex
Title:
Safely Feel The Real World
Category:
Moving Image / Single
Annual ID:
OS_DE21_029B
Award:
2021 Design Bronze Pencil
Agency:
Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Editorial / Digital Publications
Annual ID:
OS_DE21_010B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Annual ID:
OS_DE21_021B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Annual ID:
OS_DE21_032B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Annual ID:
OS_DE21_033B
Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_034B
Award:
2021 Design Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_043B
Award:
2021 Design Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_039B
Award:
2021 Design Bronze Pencil
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Annual ID:
OS_DE21_035B
Award:
2021 Design Bronze Pencil
Agency:
Silo / The Hague + studiomarsman / Delft
Client:
Municipality of The Hague / Mobilis TBI
Title:
Space-age Airport for Cyclists
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_025B
Award:
2021 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Uniform, Your Way
Category:
Branding / Branded Item
Annual ID:
OS_DE21_003B
Award:
2021 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Logos, Your Way
Category:
Branding / Logo
Annual ID:
OS_DE21_002B
Award:
2021 Design Bronze Pencil
Agency:
BBDO Guerrero / Makati City + Flare Manila / Makati City
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE21_015B
Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Packaging / Specialty
Annual ID:
OS_DE21_016B
Award:
2021 Design Bronze Pencil
Agency:
Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE21_017B
Award:
2021 Design Bronze Pencil
Agency:
Ogilvy / Taiwan + Ogilvy / Hong Kong
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_028B
Award:
2021 Design Bronze Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_045B
Award:
2021 Design Bronze Pencil
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Annual ID:
OS_DE21_038B
Award:
2021 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_014B
Award:
2021 Design Bronze Pencil
Agency:
Walrus / New York
Client:
Los Angeles Magazine
Title:
Kobe Bryant Tribute Cover
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE21_009B
Award:
2021 Design Merit Award
Agency:
CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client:
IAG/NRMA Insurance
Title:
Sloways
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_147M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_135M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_136M
Award:
2021 Design Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_137M
