The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Out of Home / Brand Installations
San Francisco Symphony Brand Identity Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Branding / Identity System
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Service Design / Customer Experience (CX)
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Innovation & Transformation / Innovation in Design
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Design
Donkey & Elephant Agency: FIG + CNN Client: CNN Category: Craft / Animation
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Digital Design
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Spatial Design / Experiential & Immersive
San Francisco Symphony Dynamic Typography Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Typography / Dynamic / In Motion
The Norwegian Landscape / New Norwegian Passport Agency: Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate Client: The National Police Directorate Norway Category: Editorial / Books
Your Way, Way Better Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Rebranding
The Black Plaque Project Agency: Havas / London Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Out of Home / Series
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Design
Alone with Me Agency: Spotify In-House Client: Spotify Category: Data Visualization / Static or Dynamic
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Promotional / Collateral Items
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Innovation & Transformation / Innovation in Lockdown
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Animation
Alone With Me Agency: Spotify In-House Client: Spotify Category: Digital Design
Flame, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Typography / Typeface Design
ABCs of Survival Agency: The Bloc / New York Client: National Black Child Development Institute Category: Editorial / Books
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Donkey & Elephant Agency: FIG + CNN Client: CNN Category: Craft / Art Direction
Your Uniform, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Branded Item
Tubbataha Coral Rip Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Crane Brand Identity Agency: COLLINS + Crane Paper Company Client: Crane Category: Branding / Identity System
UNI-FORM Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Service Design / Customer Experience (CX)
The Vitals: True Nurse Stories Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh Client: Allegheny Health Network Category: Editorial / Digital Publications
Logos, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Logo
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Promotional / Collateral Items
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Mailchimp 2020 Annual Report Agency: Mailchimp Client: Mailchimp Category: Craft / Illustration
Birds Records (Dich’ by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation
AirPods Max Product Site Agency: Apple Client: Apple Category: Digital Design
Kobe Bryant Tribute Cover Agency: Walrus / New York Client: Los Angeles Magazine Category: Editorial / Magazines & Newspapers
The Dissolving Bottle Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty
HerShe Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Packaging / Specialty
The Prescription Paper Pill Bottle Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
Space-age Airport for Cyclists Agency: Silo / The Hague + studiomarsman / Delft Client: Municipality of The Hague / Mobilis TBI Category: Spatial Design / Architecture
AirPods Max Product Site Agency: Apple Client: Apple Category: Craft / Art Direction
Apple Store Opening: Sanlitun Beijing Agency: Apple Client: Apple Category: Craft / Art Direction
HerShe Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Craft / Art Direction
Safely Feel The Real World Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Moving Image / Single
PeaceCamo Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Branding / Branded Item
State of Respect Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau Agency: Flying Object / London + Hey Big Man / London Client: Twitter UK Category: Out of Home / Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Out of Home / Series

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Out of Home / Brand Installations

OS_DE21_001G

2021 Design Gold Pencil

COLLINS + San Francisco Symphony

San Francisco Symphony

San Francisco Symphony Brand Identity

Branding / Identity System

OS_DE21_004G

2021 Design Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Service Design / Customer Experience (CX)

OS_DE21_027G

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Innovation & Transformation / Innovation in Design

OS_DE21_040G

2021 Design Gold Pencil

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Innovation & Transformation / Innovation in Design

OS_DE21_041G

2021 Design Gold Pencil

FIG + CNN

CNN

Donkey & Elephant

Craft / Animation

OS_DE21_036G

2021 Design Gold Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Digital Design

OS_DE21_019G

2021 Design Gold Pencil

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Spatial Design / Experiential & Immersive

OS_DE21_023G

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Spatial Design / Experiential & Immersive

OS_DE21_024G

2021 Design Gold Pencil

COLLINS + San Francisco Symphony

San Francisco Symphony

San Francisco Symphony Dynamic Typography

Typography / Dynamic / In Motion

OS_DE21_012G

2021 Design Gold Pencil

Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate

The National Police Directorate Norway

The Norwegian Landscape / New Norwegian Passport

Editorial / Books

OS_DE21_007G

2021 Design Gold Pencil

Jones Knowles Ritchie / New York

Burger King

Your Way, Way Better

Branding / Rebranding

OS_DE21_006G

2021 Design Gold Pencil

Havas / London

Nubian Jak Community Trust

The Black Plaque Project

Spatial Design / Wayfinding

OS_DE21_026G

2021 Design Silver Pencil

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Out of Home / Series

OS_DE21_022S

2021 Design Silver Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Innovation & Transformation / Innovation in Design

OS_DE21_042S

2021 Design Silver Pencil

Spotify In-House

Spotify

Alone with Me

Data Visualization / Static or Dynamic

OS_DE21_018S

2021 Design Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Promotional / Collateral Items

OS_DE21_013S

2021 Design Silver Pencil

R/GA / New York

Merch Aid

Merch Aid

Innovation & Transformation / Innovation in Lockdown

OS_DE21_044S

2021 Design Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Animation

OS_DE21_037S

2021 Design Silver Pencil

Spotify In-House

Spotify

Alone With Me

Digital Design

OS_DE21_020S

2021 Design Silver Pencil

Jones Knowles Ritchie / New York

Burger King

Flame, Your Way

Typography / Typeface Design

OS_DE21_011S

2021 Design Silver Pencil

The Bloc / New York

National Black Child Development Institute

ABCs of Survival

Editorial / Books

OS_DE21_008S

2021 Design Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Art Direction

OS_DE21_030S

2021 Design Silver Pencil

FIG + CNN

CNN

Donkey & Elephant

Craft / Art Direction

OS_DE21_031S

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Your Uniform, Your Way

Branding / Branded Item

OS_DE21_003B

2021 Design Bronze Pencil

TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan

Tubbataha Reefs Natural Park & World Heritage Site

Tubbataha Coral Rip

Craft / Printing & Paper Craft

OS_DE21_039B

2021 Design Bronze Pencil

COLLINS + Crane Paper Company

Crane

Crane Brand Identity

Branding / Identity System

OS_DE21_005B

2021 Design Bronze Pencil

Ogilvy / Taiwan + Ogilvy / Hong Kong

VOGUE

UNI-FORM

Service Design / Customer Experience (CX)

OS_DE21_028B

2021 Design Bronze Pencil

Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh

Allegheny Health Network

The Vitals: True Nurse Stories

Editorial / Digital Publications

OS_DE21_010B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Logos, Your Way

Branding / Logo

OS_DE21_002B

2021 Design Bronze Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Innovation & Transformation / Innovation in Design

OS_DE21_043B

2021 Design Bronze Pencil

R/GA / New York

Merch Aid

Merch Aid

Promotional / Collateral Items

OS_DE21_014B

2021 Design Bronze Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Innovation & Transformation / Innovation in Lockdown

OS_DE21_045B

2021 Design Bronze Pencil

Mailchimp

Mailchimp

Mailchimp 2020 Annual Report

Craft / Illustration

OS_DE21_035B

2021 Design Bronze Pencil

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records (Dich’ by Ivan Dorn)

Craft / Animation

OS_DE21_038B

2021 Design Bronze Pencil

Apple

Apple

AirPods Max Product Site

Digital Design

OS_DE21_021B

2021 Design Bronze Pencil

Walrus / New York

Los Angeles Magazine

Kobe Bryant Tribute Cover

Editorial / Magazines & Newspapers

OS_DE21_009B

2021 Design Bronze Pencil

BBDO Guerrero / Makati City + Flare Manila / Makati City

The Dissolving Bottle

The Dissolving Bottle

Packaging / Specialty

OS_DE21_015B

2021 Design Bronze Pencil

BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

HERSHEYs Brasil

HerShe

Packaging / Specialty

OS_DE21_016B

2021 Design Bronze Pencil

Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis

Tikkun Olam Makers: TOM

The Prescription Paper Pill Bottle

Packaging / Specialty

OS_DE21_017B

2021 Design Bronze Pencil

Silo / The Hague + studiomarsman / Delft

Municipality of The Hague / Mobilis TBI

Space-age Airport for Cyclists

Spatial Design / Architecture

OS_DE21_025B

2021 Design Bronze Pencil

Apple

Apple

AirPods Max Product Site

Craft / Art Direction

OS_DE21_032B

2021 Design Bronze Pencil

Apple

Apple

Apple Store Opening: Sanlitun Beijing

Craft / Art Direction

OS_DE21_033B

2021 Design Bronze Pencil

BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

HERSHEYs Brasil

HerShe

Craft / Art Direction

OS_DE21_034B

2021 Design Bronze Pencil

Amber China / Shanghai + PAFASSION LAB / Shanghai

Durex

Safely Feel The Real World

Moving Image / Single

OS_DE21_029B

2021 Design Merit Award

TBWA\RAAD / Dubai + Wonderful Productions / Beirut

The Lebanese Army

PeaceCamo

Branding / Branded Item

OS_DE21_048M

2021 Design Merit Award

Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York

New York State MTA

State of Respect

Out of Home / Series

OS_DE21_125M

2021 Design Merit Award

Flying Object / London + Hey Big Man / London

Twitter UK

Dating Twitter Advice Bureau

Out of Home / Series

OS_DE21_126M

2021 Design Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Out of Home / Series

OS_DE21_127M

2021 Design Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Out of Home / Series

OS_DE21_128M

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