The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Promotional / Collateral Items
LEGO News Rebuilt
Agency: Havas Middle East / Dubai
Client: LEGO Saudi Stores Category: Promotional / Collateral Items
Sounds of Sex - Durex Limited Edition Vinyl
Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Lockdown In A Book
Agency: Ogilvy UK / London
Client: Ogilvy UK Category: Promotional / Collateral Items
IKEA The Last Catalogue
Agency: Rethink + IKEA Canada / Toronto
Client: IKEA Category: Promotional / Collateral Items
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Promotional / Collateral Items
Rolling Paper Straws
Agency: Rethink + Truss Beverages / Toronto
Client: Truss Beverages Category: Promotional / Collateral Items
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Promotional / Collateral Items
THE LEGENDS / calendar
Agency: TOFU Studio / Gdansk + UNICEF Poland / Warsaw
Client: UNICEF Poland Category: Promotional / Collateral Items
Stranger Coke
Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client: Coca-Cola Category: Promotional / Collateral Items
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events
Tag Heuer "The Longest Night"
Agency: Barking Owl / Los Angeles + DDB / Paris
Client: Tag Heuer Category: Sound Mixing
The Power of Sounds
Agency: Factory / London + SIREN / London
Client: BBC Sounds Category: Sound Mixing
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH Category: Sound Mixing
Life Needs Truth
Agency: Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch
Client: The New York Times Category: Sound Mixing
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Online Advertising / Native Ads
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Online Advertising / Native Ads
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Digital Product
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Digital Product
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying Category: Digital Product
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Digital Design
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Digital Design
Jägermeister "Meisterstücke"
Agency: la red GmbH / Berlin
Client: Mast-Jägermeister Deutschland GmbH Category: Digital Design
War: Kids drawings in VR Animation
Agency: RT Creative Lab / Moscow
Client: RT Category: Digital Design
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Digital Design
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Immersive Spaces
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Immersive Spaces
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Immersive Spaces
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Integrated Campaign
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Integrated Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Integrated Campaign
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Integrated Campaign
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned Category: Craft / Writing
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Craft / Writing
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Audio
Award:
2021 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_089M
Award:
2021 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_090M
Award:
2021 Design Merit Award
Agency:
Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client:
Reckitt Benckiser / Durex
Title:
Sounds of Sex - Durex Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_091M
Award:
2021 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_092M
Award:
2021 Design Merit Award
Agency:
Rethink + IKEA Canada / Toronto
Client:
IKEA
Title:
IKEA The Last Catalogue
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_093M
Award:
2021 Design Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_094M
Award:
2021 Design Merit Award
Agency:
Rethink + Truss Beverages / Toronto
Client:
Truss Beverages
Title:
Rolling Paper Straws
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_095M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_096M
Award:
2021 Design Merit Award
Agency:
TOFU Studio / Gdansk + UNICEF Poland / Warsaw
Client:
UNICEF Poland
Title:
THE LEGENDS / calendar
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_097M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client:
Coca-Cola
Title:
Stranger Coke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_098M
Award:
2021 Direct Marketing Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_066M
Award:
2021 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_067M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + DDB / Paris
Client:
Tag Heuer
Title:
Tag Heuer "The Longest Night"
Category:
Sound Mixing
Annual ID:
OS_MS21_047M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Factory / London + SIREN / London
Client:
BBC Sounds
Title:
The Power of Sounds
Category:
Sound Mixing
Annual ID:
OS_MS21_048M
Award:
2021 Music & Sound Craft Merit Award
Agency:
HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Annual ID:
OS_MS21_049M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Sound Mixing
Annual ID:
OS_MS21_050M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_038M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_039M
Award:
2021 Interactive & Online Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_040M
Award:
2021 IP & Products Merit Award
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Annual ID:
OS_IP21_021M
Award:
2021 IP & Products Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Digital Product
Annual ID:
OS_IP21_022M
Award:
2021 IP & Products Merit Award
Agency:
White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Digital Product
Annual ID:
OS_IP21_023M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Digital Design
Annual ID:
OS_DE21_112M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Digital Design
Annual ID:
OS_DE21_113M
Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Digital Design
Annual ID:
OS_DE21_114M
Award:
2021 Design Merit Award
Agency:
la red GmbH / Berlin
Client:
Mast-Jägermeister Deutschland GmbH
Title:
Jägermeister "Meisterstücke"
Category:
Digital Design
Annual ID:
OS_DE21_115M
Award:
2021 Design Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Annual ID:
OS_DE21_116M
Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Digital Design
Annual ID:
OS_DE21_117M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow
Client:
RT
Title:
War: Kids drawings in VR Animation
Category:
Digital Design
Annual ID:
OS_DE21_118M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + Phygitalism / Moscow
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Digital Design
Annual ID:
OS_DE21_119M
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening Together
Category:
Digital Design
Annual ID:
OS_DE21_120M
Award:
2021 Design Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Digital Design
Annual ID:
OS_DE21_121M
Award:
2021 Design Merit Award
Agency:
Zendesk + One Darnley Road
Client:
Zendesk
Title:
Thank You Machine
Category:
Digital Design
Annual ID:
OS_DE21_122M
Award:
2021 Experiential & Immersive Merit Award
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Immersive Spaces
Annual ID:
OS_EX21_057M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Immersive Spaces
Annual ID:
OS_EX21_058M
Award:
2021 Experiential & Immersive Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Immersive Spaces
Annual ID:
OS_EX21_059M
Award:
2021 Direct Marketing Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Annual ID:
OS_DM21_099M
Award:
2021 Direct Marketing Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Campaign
Annual ID:
OS_DM21_100M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Campaign
Annual ID:
OS_DM21_101M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Campaign
Annual ID:
OS_DM21_102M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Integrated Campaign
Annual ID:
OS_DM21_103M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN21_055M
Award:
2021 Interactive & Online Merit Award
Agency:
MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Annual ID:
OS_IN21_064M
Award:
2021 Interactive & Online Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Writing
Annual ID:
OS_IN21_065M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Annual ID:
OS_BE21_056M
