The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single
You Can't Stop Us Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films Client: Nike Category: Visual Effects / Single
Festive Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London Client: Burberry Category: Visual Effects / Single
Life Needs Truth Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch Client: The New York Times Category: Editing / Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Editing / Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Editing / Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Whatever It Takes Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Use of Vertical Video
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single
Fantastic Voyage Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic Client: Adobe Photoshop Category: Visual Effects / Single
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Visual Effects / Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Editing / Single
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
Hunted Agency: Electronic Arts + Motive Studios + Lucasfilm LTD Client: Star Wars: Squadrons Category: Animation / Single
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Writing / Single
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial Client: Nike Category: Writing / Single
#wombstories Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore Client: Essity Bodyform/Libresse Category: Direction / Single
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Editing / Single
AirPods Pro—Snap Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Editing / Single
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Casting
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Give a little Love Agency: Pulse Films + adam&eveDDB / London Client: John Lewis Category: Animation / Single
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Use of Vertical Video
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles Client: Apple Category: Cinematography / Single
Chotu Agency: Good Morning / Mumbai + Dentsu Impact / India Client: My Choices Foundation Category: Cinematography / Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Writing / Single
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Direction / Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Direction / Single
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Direction / Single
Donkey & Elephant Agency: FIG + CNN + HouseSpecial Client: CNN Category: Animation / Series
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Production Design / Single or Series
Tipping Point Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London Client: Ubisoft Category: Production Design / Single or Series
The Flow Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris Client: Gojek Category: Production Design / Single or Series
The Wheel Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios Client: Volkswagen Category: Production Design / Single or Series
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Production Design / Single or Series
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Visual Effects / Series
It's between you Agency: BBDO Group Germany GmbH + outsider.tv Client: WhatsApp Inc. Category: Direction / Series
Amazon Alexa Campaign Agency: Biscuit Filmworks / London Client: Amazon Alexa Category: Direction / Series
Journey into Sound - AirPods Max Agency: Apple + Method + Iconoclast Client: Apple Category: Visual Effects / Single
HORNBACH "It seems impossible. Until you do it." Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Visual Effects / Single
Senior Constable Laurie Fox Agency: McCann / Melbourne + T&DA + EXIT Films Client: Victoria Police Category: Visual Effects / Single
Us Dreamers Agency: Moving Picture Company / London + 215 McCann / San Francisco + Microsoft Xbox / Los Angeles + RESET Client: Microsoft Xbox Category: Visual Effects / Single
Through Different Eyes Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London Client: Standard Chartered Category: Visual Effects / Single
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Editing / Single

2021 Moving Image Craft Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Animation / Single

OS_MI21_001G

2021 Moving Image Craft Gold Pencil

a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films

Nike

You Can't Stop Us

Visual Effects / Single

OS_MI21_024G

2021 Moving Image Craft Gold Pencil

Moving Picture Company / London + Riff Raff Films / London + Burberry / London

Burberry

Festive

Visual Effects / Single

OS_MI21_025G

2021 Moving Image Craft Gold Pencil

Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch

The New York Times

Life Needs Truth

Editing / Single

OS_MI21_012G

2021 Moving Image Craft Gold Pencil

We Believers / New York

Corona

The Match of Ages

Editing / Single

OS_MI21_013G

2021 Moving Image Craft Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Editing / Single

OS_MI21_014G

2021 Moving Image Craft Gold Pencil

We Believers / New York

Corona

The Match of Ages

Innovation & Transformation / Innovation in Lockdown

OS_MI21_034G

2021 Moving Image Craft Gold Pencil

Iconoclast / London + AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Casting

OS_MI21_030G

2021 Moving Image Craft Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Casting

OS_MI21_031G

2021 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Use of Vertical Video

OS_MI21_028G

2021 Moving Image Craft Gold Pencil

Riff Raff Films / London + Burberry / London

Burberry

Festive

Direction / Single

OS_MI21_002G

2021 Moving Image Craft Silver Pencil

72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic

Adobe Photoshop

Fantastic Voyage

Visual Effects / Single

OS_MI21_026S

2021 Moving Image Craft Silver Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Visual Effects / Single

OS_MI21_027S

2021 Moving Image Craft Silver Pencil

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Editing / Single

OS_MI21_015S

2021 Moving Image Craft Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

OS_MI21_035S

2021 Moving Image Craft Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Casting

OS_MI21_032S

2021 Moving Image Craft Silver Pencil

Electronic Arts + Motive Studios + Lucasfilm LTD

Star Wars: Squadrons

Hunted

Animation / Single

OS_MI21_021S

2021 Moving Image Craft Silver Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Cinematography / Single

OS_MI21_018S

2021 Moving Image Craft Silver Pencil

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Writing / Single

OS_MI21_007S

2021 Moving Image Craft Silver Pencil

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Writing / Single

OS_MI21_008S

2021 Moving Image Craft Silver Pencil

Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial

Nike

You Can't Stop Us

Writing / Single

OS_MI21_009S

2021 Moving Image Craft Silver Pencil

AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore

Essity Bodyform/Libresse

#wombstories

Direction / Single

OS_MI21_003S

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Editing / Single

OS_MI21_016B

2021 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro—Snap

Editing / Single

OS_MI21_017B

2021 Moving Image Craft Bronze Pencil

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Casting

OS_MI21_033B

2021 Moving Image Craft Bronze Pencil

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Animation / Single

OS_MI21_022B

2021 Moving Image Craft Bronze Pencil

Pulse Films + adam&eveDDB / London

John Lewis

Give a little Love

Animation / Single

OS_MI21_023B

2021 Moving Image Craft Bronze Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Use of Vertical Video

OS_MI21_029B

2021 Moving Image Craft Bronze Pencil

Apple + Somesuch / Los Angeles

Apple

iPhone 12 - Make Movies Like The Movies

Cinematography / Single

OS_MI21_019B

2021 Moving Image Craft Bronze Pencil

Good Morning / Mumbai + Dentsu Impact / India

My Choices Foundation

Chotu

Cinematography / Single

OS_MI21_020B

2021 Moving Image Craft Bronze Pencil

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Writing / Single

OS_MI21_010B

2021 Moving Image Craft Bronze Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Writing / Single

OS_MI21_011B

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Direction / Single

OS_MI21_004B

2021 Moving Image Craft Bronze Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Direction / Single

OS_MI21_005B

2021 Moving Image Craft Bronze Pencil

SMUGGLER + Apple

Apple

The whole working-from-home thing

Direction / Single

OS_MI21_006B

2021 Moving Image Craft Merit Award

FIG + CNN + HouseSpecial

CNN

Donkey & Elephant

Animation / Series

OS_MI21_089M

2021 Moving Image Craft Merit Award

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Production Design / Single or Series

OS_MI21_076M

2021 Moving Image Craft Merit Award

DDB / Paris + Pinkman.tv / Paris + Machine / London

Ubisoft

Tipping Point

Production Design / Single or Series

OS_MI21_077M

2021 Moving Image Craft Merit Award

Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris

Gojek

The Flow

Production Design / Single or Series

OS_MI21_078M

2021 Moving Image Craft Merit Award

Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios

Volkswagen

The Wheel

Production Design / Single or Series

OS_MI21_079M

2021 Moving Image Craft Merit Award

SMUGGLER + DDB / Chicago

Starburst Swirlers

Best Enjoyed Vertically

Production Design / Single or Series

OS_MI21_080M

2021 Moving Image Craft Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Visual Effects / Series

OS_MI21_095M

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + outsider.tv

WhatsApp Inc.

It's between you

Direction / Series

OS_MI21_051M

2021 Moving Image Craft Merit Award

Biscuit Filmworks / London

Amazon Alexa

Amazon Alexa Campaign

Direction / Series

OS_MI21_052M

2021 Moving Image Craft Merit Award

Apple + Method + Iconoclast

Apple

Journey into Sound - AirPods Max

Visual Effects / Single

OS_MI21_090M

2021 Moving Image Craft Merit Award

HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London

HORNBACH

HORNBACH "It seems impossible. Until you do it."

Visual Effects / Single

OS_MI21_091M

2021 Moving Image Craft Merit Award

McCann / Melbourne + T&DA + EXIT Films

Victoria Police

Senior Constable Laurie Fox

Visual Effects / Single

OS_MI21_092M

2021 Moving Image Craft Merit Award

Moving Picture Company / London + 215 McCann / San Francisco + Microsoft Xbox / Los Angeles + RESET

Microsoft Xbox

Us Dreamers

Visual Effects / Single

OS_MI21_093M

2021 Moving Image Craft Merit Award

TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London

Standard Chartered

Through Different Eyes

Visual Effects / Single

OS_MI21_094M

2021 Moving Image Craft Merit Award

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Editing / Single

OS_MI21_063M

Follow Us