The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Writing / Series
The Little brats
Agency: 4ZERO1 / Montreal + Cossette / Montreal
Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Direction / Single
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Direction / Single
Valet Guys
Agency: BWGTBLD GmbH / Berlin + antoni / Berlin
Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Direction / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Direction / Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Direction / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Direction / Single
ScissorHandsFree
Agency: Leo Burnett / Detroit + O Positive / Los Angeles
Client: Cadillac Category: Direction / Single
You Can't Stop Us
Agency: Pulse Films + Wieden+Kennedy / Portland
Client: Nike Category: Direction / Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Direction / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Editing / Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Editing / Single
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Trim / London
Client: Apple Category: Editing / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Editing / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Editing / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Award:
2021 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Writing / Series
Annual ID:
OS_MI21_062M
Award:
2021 Moving Image Craft Merit Award
Agency:
4ZERO1 / Montreal + Cossette / Montreal
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Direction / Single
Annual ID:
OS_MI21_036M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Annual ID:
OS_MI21_037M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Direction / Single
Annual ID:
OS_MI21_038M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Annual ID:
OS_MI21_039M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Direction / Single
Annual ID:
OS_MI21_040M
Award:
2021 Moving Image Craft Merit Award
Agency:
BWGTBLD GmbH / Berlin + antoni / Berlin
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Direction / Single
Annual ID:
OS_MI21_041M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Direction / Single
Annual ID:
OS_MI21_042M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Direction / Single
Annual ID:
OS_MI21_043M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Direction / Single
Annual ID:
OS_MI21_044M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Direction / Single
Annual ID:
OS_MI21_045M
Award:
2021 Moving Image Craft Merit Award
Agency:
Leo Burnett / Detroit + O Positive / Los Angeles
Client:
Cadillac
Title:
ScissorHandsFree
Category:
Direction / Single
Annual ID:
OS_MI21_046M
Award:
2021 Moving Image Craft Merit Award
Agency:
Pulse Films + Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Us
Category:
Direction / Single
Annual ID:
OS_MI21_047M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Huggies + Droga5 / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Direction / Single
Annual ID:
OS_MI21_048M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Annual ID:
OS_MI21_049M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Direction / Single
Annual ID:
OS_MI21_050M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Editing / Single
Annual ID:
OS_MI21_063M
Award:
2021 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Editing / Single
Annual ID:
OS_MI21_064M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Editing / Single
Annual ID:
OS_MI21_065M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Editing / Single
Annual ID:
OS_MI21_066M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Editing / Single
Annual ID:
OS_MI21_067M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Editing / Single
Annual ID:
OS_MI21_068M
Award:
2021 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Editing / Single
Annual ID:
OS_MI21_069M