The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support Category: Casting
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Casting
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Animation / Single
You Can't Stop Us
Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client: Nike Category: Visual Effects / Single
Festive
Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client: Burberry Category: Visual Effects / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Vertical Video
Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client: The New York Times Category: Editing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Editing / Single
Festive
Agency: Riff Raff Films / London + Burberry / London
Client: Burberry Category: Direction / Single
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Casting
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons Category: Animation / Single
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client: Adobe Photoshop Category: Visual Effects / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Visual Effects / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Writing / Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client: Nike Category: Writing / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Editing / Single
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse Category: Direction / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis Category: Animation / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Writing / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Use of Vertical Video
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Direction / Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Direction / Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Direction / Single
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles
Client: Apple Category: Cinematography / Single
Chotu
Agency: Good Morning / Mumbai + Dentsu Impact / India
Client: My Choices Foundation Category: Cinematography / Single
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Visual Effects / Series
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv
Client: WhatsApp Inc. Category: Direction / Series
Amazon Alexa Campaign
Agency: Biscuit Filmworks / London
Client: Amazon Alexa Category: Direction / Series
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Innovation & Transformation / Innovation in Lockdown
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu Category: Innovation & Transformation / Innovation in Moving Image Craft
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram Category: Innovation & Transformation / Innovation in Moving Image Craft
The Flight Attendant Main Title
Agency: Warner Bros Worldwide Television Marketing / Burbank
Client: Warner Bros TV & HBO Max Category: Title Sequences
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Casting
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Casting
The Greatest Gift
Agency: Goodby Silverstein & Partners / San Francisco
Client: Xfinity Category: Casting
MAN ENOUGH: SHAVING STEREOTYPES
Agency: Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai
Client: Procter & Gamble India / Gillette Category: Casting
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London
Client: Amazon Category: Casting
Award:
2021 Moving Image Craft Best of Discipline Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Annual ID:
OS_MI21_001G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_034G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Iconoclast / London + AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Annual ID:
OS_MI21_030G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Casting
Annual ID:
OS_MI21_031G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Annual ID:
OS_MI21_001G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client:
Nike
Title:
You Can't Stop Us
Category:
Visual Effects / Single
Annual ID:
OS_MI21_024G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client:
Burberry
Title:
Festive
Category:
Visual Effects / Single
Annual ID:
OS_MI21_025G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Use of Vertical Video
Annual ID:
OS_MI21_028G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Annual ID:
OS_MI21_012G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Annual ID:
OS_MI21_013G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Annual ID:
OS_MI21_014G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Riff Raff Films / London + Burberry / London
Client:
Burberry
Title:
Festive
Category:
Direction / Single
Annual ID:
OS_MI21_002G
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_035S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Annual ID:
OS_MI21_032S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Electronic Arts + Motive Studios + Lucasfilm LTD
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Annual ID:
OS_MI21_021S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client:
Adobe Photoshop
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS_MI21_026S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Visual Effects / Single
Annual ID:
OS_MI21_027S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Writing / Single
Annual ID:
OS_MI21_007S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Writing / Single
Annual ID:
OS_MI21_008S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client:
Nike
Title:
You Can't Stop Us
Category:
Writing / Single
Annual ID:
OS_MI21_009S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Editing / Single
Annual ID:
OS_MI21_015S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Direction / Single
Annual ID:
OS_MI21_003S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Annual ID:
OS_MI21_018S
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Casting
Annual ID:
OS_MI21_033B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Annual ID:
OS_MI21_022B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Pulse Films + adam&eveDDB / London
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Annual ID:
OS_MI21_023B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Writing / Single
Annual ID:
OS_MI21_010B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Writing / Single
Annual ID:
OS_MI21_011B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Use of Vertical Video
Annual ID:
OS_MI21_029B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Editing / Single
Annual ID:
OS_MI21_016B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Annual ID:
OS_MI21_017B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Direction / Single
Annual ID:
OS_MI21_004B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Direction / Single
Annual ID:
OS_MI21_005B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Direction / Single
Annual ID:
OS_MI21_006B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Apple + Somesuch / Los Angeles
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Cinematography / Single
Annual ID:
OS_MI21_019B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Good Morning / Mumbai + Dentsu Impact / India
Client:
My Choices Foundation
Title:
Chotu
Category:
Cinematography / Single
Annual ID:
OS_MI21_020B
Award:
2021 Moving Image Craft Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Visual Effects / Series
Annual ID:
OS_MI21_095M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + outsider.tv
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Annual ID:
OS_MI21_051M
Award:
2021 Moving Image Craft Merit Award
Agency:
Biscuit Filmworks / London
Client:
Amazon Alexa
Title:
Amazon Alexa Campaign
Category:
Direction / Series
Annual ID:
OS_MI21_052M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_109M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_110M
Award:
2021 Moving Image Craft Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS_MI21_107M
Award:
2021 Moving Image Craft Merit Award
Agency:
Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client:
Instagram
Title:
Everyday
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS_MI21_108M
Award:
2021 Moving Image Craft Merit Award
Agency:
Warner Bros Worldwide Television Marketing / Burbank
Client:
Warner Bros TV & HBO Max
Title:
The Flight Attendant Main Title
Category:
Title Sequences
Annual ID:
OS_MI21_096M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Casting
Annual ID:
OS_MI21_099M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client:
Generation Pep
Title:
Dance 10.000
Category:
Casting
Annual ID:
OS_MI21_100M
Award:
2021 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Xfinity
Title:
The Greatest Gift
Category:
Casting
Annual ID:
OS_MI21_101M
Award:
2021 Moving Image Craft Merit Award
Agency:
Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai
Client:
Procter & Gamble India / Gillette
Title:
MAN ENOUGH: SHAVING STEREOTYPES
Category:
Casting
Annual ID:
OS_MI21_102M
Award:
2021 Moving Image Craft Merit Award
Agency:
Grey / New York
Client:
P&G
Title:
The Pause
Category:
Casting
Annual ID:
OS_MI21_103M
Award:
2021 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + PRETTYBIRD / London
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Annual ID:
OS_MI21_104M
