The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
You Can't Stop Us
Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client: Nike Category: Visual Effects / Single
Festive
Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client: Burberry Category: Visual Effects / Single
Festive
Agency: Riff Raff Films / London + Burberry / London
Client: Burberry Category: Direction / Single
Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client: The New York Times Category: Editing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Editing / Single
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Vertical Video
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Animation / Single
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support Category: Casting
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Casting
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client: Adobe Photoshop Category: Visual Effects / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Visual Effects / Single
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse Category: Direction / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Editing / Single
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons Category: Animation / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Writing / Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client: Nike Category: Writing / Single
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Casting
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Direction / Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Direction / Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Direction / Single
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Use of Vertical Video
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis Category: Animation / Single
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles
Client: Apple Category: Cinematography / Single
Chotu
Agency: Good Morning / Mumbai + Dentsu Impact / India
Client: My Choices Foundation Category: Cinematography / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Writing / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single
Journey into Sound - AirPods Max
Agency: Apple + Method + Iconoclast
Client: Apple Category: Visual Effects / Single
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH Category: Visual Effects / Single
Senior Constable Laurie Fox
Agency: McCann / Melbourne + T&DA + EXIT Films
Client: Victoria Police Category: Visual Effects / Single
Us Dreamers
Agency: Moving Picture Company / London + 215 McCann / San Francisco + Microsoft Xbox / Los Angeles + RESET
Client: Microsoft Xbox Category: Visual Effects / Single
Through Different Eyes
Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London
Client: Standard Chartered Category: Visual Effects / Single
The Little brats
Agency: 4ZERO1 / Montreal + Cossette / Montreal
Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Direction / Single
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Direction / Single
Valet Guys
Agency: BWGTBLD GmbH / Berlin + antoni / Berlin
Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Direction / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Direction / Single