The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single
Whatever It Takes Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Use of Vertical Video
Life Needs Truth Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch Client: The New York Times Category: Editing / Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Editing / Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Editing / Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
You Can't Stop Us Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films Client: Nike Category: Visual Effects / Single
Festive Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London Client: Burberry Category: Visual Effects / Single
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single
#wombstories Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore Client: Essity Bodyform/Libresse Category: Direction / Single
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Editing / Single
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Writing / Single
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial Client: Nike Category: Writing / Single
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Fantastic Voyage Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic Client: Adobe Photoshop Category: Visual Effects / Single
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Visual Effects / Single
Hunted Agency: Electronic Arts + Motive Studios + Lucasfilm LTD Client: Star Wars: Squadrons Category: Animation / Single
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Direction / Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Direction / Single
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Direction / Single
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Casting
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Use of Vertical Video
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Editing / Single
AirPods Pro—Snap Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Editing / Single
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles Client: Apple Category: Cinematography / Single
Chotu Agency: Good Morning / Mumbai + Dentsu Impact / India Client: My Choices Foundation Category: Cinematography / Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Writing / Single
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Give a little Love Agency: Pulse Films + adam&eveDDB / London Client: John Lewis Category: Animation / Single
The Little brats Agency: 4ZERO1 / Montreal + Cossette / Montreal Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Direction / Single
First Visitors Agency: BBDO / New York + O Positive / Los Angeles Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark" Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Direction / Single
Valet Guys Agency: BWGTBLD GmbH / Berlin + antoni / Berlin Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School Agency: Droga5 / New York Client: Hennessy Category: Direction / Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Direction / Single
Life Needs Truth Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Direction / Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Direction / Single
ScissorHandsFree Agency: Leo Burnett / Detroit + O Positive / Los Angeles Client: Cadillac Category: Direction / Single
You Can't Stop Us Agency: Pulse Films + Wieden+Kennedy / Portland Client: Nike Category: Direction / Single
We Got You Baby Agency: SMUGGLER + Huggies + Droga5 / New York Client: Kimberly-Clark/Huggies Category: Direction / Single
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Direction / Single

2021 Moving Image Craft Best of Discipline Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Best of Moving Image Craft

OS_MI21_001G

2021 Moving Image Craft Gold Pencil

Riff Raff Films / London + Burberry / London

Burberry

Festive

Direction / Single

OS_MI21_002G

2021 Moving Image Craft Gold Pencil

Iconoclast / London + AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Casting

OS_MI21_030G

2021 Moving Image Craft Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Casting

OS_MI21_031G

2021 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Use of Vertical Video

OS_MI21_028G

2021 Moving Image Craft Gold Pencil

Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch

The New York Times

Life Needs Truth

Editing / Single

OS_MI21_012G

2021 Moving Image Craft Gold Pencil

We Believers / New York

Corona

The Match of Ages

Editing / Single

OS_MI21_013G

2021 Moving Image Craft Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Editing / Single

OS_MI21_014G

2021 Moving Image Craft Gold Pencil

We Believers / New York

Corona

The Match of Ages

Innovation & Transformation / Innovation in Lockdown

OS_MI21_034G

2021 Moving Image Craft Gold Pencil

a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films

Nike

You Can't Stop Us

Visual Effects / Single

OS_MI21_024G

2021 Moving Image Craft Gold Pencil

Moving Picture Company / London + Riff Raff Films / London + Burberry / London

Burberry

Festive

Visual Effects / Single

OS_MI21_025G

2021 Moving Image Craft Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Animation / Single

OS_MI21_001G

2021 Moving Image Craft Silver Pencil

AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore

Essity Bodyform/Libresse

#wombstories

Direction / Single

OS_MI21_003S

2021 Moving Image Craft Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Casting

OS_MI21_032S

2021 Moving Image Craft Silver Pencil

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Editing / Single

OS_MI21_015S

2021 Moving Image Craft Silver Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Cinematography / Single

OS_MI21_018S

2021 Moving Image Craft Silver Pencil

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Writing / Single

OS_MI21_007S

2021 Moving Image Craft Silver Pencil

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Writing / Single

OS_MI21_008S

2021 Moving Image Craft Silver Pencil

Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial

Nike

You Can't Stop Us

Writing / Single

OS_MI21_009S

2021 Moving Image Craft Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

OS_MI21_035S

2021 Moving Image Craft Silver Pencil

72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic

Adobe Photoshop

Fantastic Voyage

Visual Effects / Single

OS_MI21_026S

2021 Moving Image Craft Silver Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Visual Effects / Single

OS_MI21_027S

2021 Moving Image Craft Silver Pencil

Electronic Arts + Motive Studios + Lucasfilm LTD

Star Wars: Squadrons

Hunted

Animation / Single

OS_MI21_021S

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Direction / Single

OS_MI21_004B

2021 Moving Image Craft Bronze Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Direction / Single

OS_MI21_005B

2021 Moving Image Craft Bronze Pencil

SMUGGLER + Apple

Apple

The whole working-from-home thing

Direction / Single

OS_MI21_006B

2021 Moving Image Craft Bronze Pencil

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Casting

OS_MI21_033B

2021 Moving Image Craft Bronze Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Use of Vertical Video

OS_MI21_029B

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Editing / Single

OS_MI21_016B

2021 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro—Snap

Editing / Single

OS_MI21_017B

2021 Moving Image Craft Bronze Pencil

Apple + Somesuch / Los Angeles

Apple

iPhone 12 - Make Movies Like The Movies

Cinematography / Single

OS_MI21_019B

2021 Moving Image Craft Bronze Pencil

Good Morning / Mumbai + Dentsu Impact / India

My Choices Foundation

Chotu

Cinematography / Single

OS_MI21_020B

2021 Moving Image Craft Bronze Pencil

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Writing / Single

OS_MI21_010B

2021 Moving Image Craft Bronze Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Writing / Single

OS_MI21_011B

2021 Moving Image Craft Bronze Pencil

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Animation / Single

OS_MI21_022B

2021 Moving Image Craft Bronze Pencil

Pulse Films + adam&eveDDB / London

John Lewis

Give a little Love

Animation / Single

OS_MI21_023B

2021 Moving Image Craft Merit Award

4ZERO1 / Montreal + Cossette / Montreal

Montreal Children's Hospital Foundation

The Little brats

Direction / Single

OS_MI21_036M

2021 Moving Image Craft Merit Award

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Direction / Single

OS_MI21_037M

2021 Moving Image Craft Merit Award

BBDO / New York + O Positive / Los Angeles

Mars Chocolate North America: Snickers

First Visitors

Direction / Single

OS_MI21_038M

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH

WhatsApp Inc.

Family Diary

Direction / Single

OS_MI21_039M

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin

UNICEF Deutschland

#ENDviolence "More Than A Mark"

Direction / Single

OS_MI21_040M

2021 Moving Image Craft Merit Award

BWGTBLD GmbH / Berlin + antoni / Berlin

Mercedes-Benz

Valet Guys

Direction / Single

OS_MI21_041M

2021 Moving Image Craft Merit Award

Droga5 / New York

Hennessy

Maurice and The Black Bear School

Direction / Single

OS_MI21_042M

2021 Moving Image Craft Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Direction / Single

OS_MI21_043M

2021 Moving Image Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Life Needs Truth

Direction / Single

OS_MI21_044M

2021 Moving Image Craft Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Direction / Single

OS_MI21_045M

2021 Moving Image Craft Merit Award

Leo Burnett / Detroit + O Positive / Los Angeles

Cadillac

ScissorHandsFree

Direction / Single

OS_MI21_046M

2021 Moving Image Craft Merit Award

Pulse Films + Wieden+Kennedy / Portland

Nike

You Can't Stop Us

Direction / Single

OS_MI21_047M

2021 Moving Image Craft Merit Award

SMUGGLER + Huggies + Droga5 / New York

Kimberly-Clark/Huggies

We Got You Baby

Direction / Single

OS_MI21_048M

2021 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro — Jump

Direction / Single

OS_MI21_049M

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