The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste Category: Innovation & Transformation / Innovation in Lockdown
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
3362 FALABELLA.COM
Agency: Leo Burnett Colombia / Bogotá + Falabella / Bogotá
Client: Falabella Category: Innovation & Transformation / Innovation in Lockdown
Delivery to Burger King
Agency: McCann / Lima
Client: Burger King Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Experiential / Customer Experience / CX
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Craft / Writing
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker Category: Non-traditional & Guerrilla Marketing
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Non-traditional & Guerrilla Marketing
The Booster Tag
Agency: CHE Proximity / Australia + RACV + Guilty + TAC
Client: RACV Category: Non-traditional & Guerrilla Marketing
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser Category: Non-traditional & Guerrilla Marketing
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Non-traditional & Guerrilla Marketing
Magnolia
Agency: Ogilvy / New York + Open Mind / New York
Client: Gerber Category: Non-traditional & Guerrilla Marketing
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Non-traditional & Guerrilla Marketing
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Non-traditional & Guerrilla Marketing
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Digital & Online / Social Media Post - Single
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Digital & Online / Social Media Post - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Social Media Post - Single
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce
Dream Number
Agency: Impact BBDO / Dubai
Client: Loto Libanais Category: Digital & Online / Ecommerce
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Digital & Online / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Digital & Online / Ecommerce
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift Category: Physical Items
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Physical Items
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Physical Items
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Physical Items
Non-Bob
Agency: Happiness / an FCB alliance / Brussels + BLISS / Brussels + Raygun / Brussels + Fledge.tv / Brussels
Client: OVK + VIAS (Parents of Road Victims + Belgian Traffic Institute) Category: Physical Items
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Physical Items
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc. Category: Physical Items
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Physical Items
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Physical Items
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + MOKOH MUSIC / Berlin + IT'S US MEDIA / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Targeted Video / Targeted Online Video
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Targeted Video / Targeted Online Video
Don't Hate. Imitate. - The Super Bowl Clapback
Agency: POL / Oslo + Shortcut / Oslo + Einar Film / Oslo
Client: Audi Norway Category: Targeted Video / Targeted Online Video
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Out of Home / Billboards & Transit
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client: Mondelez Category: Craft / Data-Driven Personalization
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Craft / Data-Driven Personalization