The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Billboards & Transit
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Out of Home / Billboards & Transit
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF Category: Out of Home / P.O.P. & In-Store
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Out of Home / P.O.P. & In-Store
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Out of Home / Billboards & Transit
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_008G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_009G
Award:
2021 Direct Marketing Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_006S
Award:
2021 Direct Marketing Silver Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_007S
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_057M