The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Cultural Driver


Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Cultural Driver


The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Cultural Driver


HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver


The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver


NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client: Colombia con Memoria Foundation Category: Cultural Driver


#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Cultural Driver


Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Cultural Driver


Award:
2021 Cultural Driver Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Annual ID:
OS_CD21_007M

Award:
2021 Cultural Driver Merit Award
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Cultural Driver
Annual ID:
OS_CD21_008M

Award:
2021 Cultural Driver Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Cultural Driver
Annual ID:
OS_CD21_009M

Award:
2021 Cultural Driver Merit Award
Agency:
Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Cultural Driver
Annual ID:
OS_CD21_010M

Award:
2021 Cultural Driver Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Cultural Driver
Annual ID:
OS_CD21_011M

Award:
2021 Cultural Driver Merit Award
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Cultural Driver
Annual ID:
OS_CD21_012M

Award:
2021 Cultural Driver Merit Award
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Cultural Driver
Annual ID:
OS_CD21_013M

Award:
2021 Cultural Driver Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Cultural Driver
Annual ID:
OS_CD21_014M
