The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Cultural Driver
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Cultural Driver
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto
Client: Canadian Women’s Foundation Category: Cultural Driver
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe
Client: Znamkamarada Category: Cultural Driver
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Cultural Driver
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Cultural Driver
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Cultural Driver
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client: Colombia con Memoria Foundation Category: Cultural Driver
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Cultural Driver
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Cultural Driver