The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Cultural Driver
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Cultural Driver
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Cultural Driver
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
The Anticorruption Hackathon Agency: WMC Grey / Prague + Grey / Europe Client: Znamkamarada Category: Cultural Driver
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Cultural Driver
Colors of the World Agency: Crayola + dentsumcgarrybowen / New York Client: Crayola Category: Cultural Driver
The Black Plaque Project Agency: Havas / London Client: Nubian Jak Community Trust Category: Cultural Driver
HALF FANS Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá Client: AB InBev / Aguila Beer Category: Cultural Driver
The Beer Cap Project. Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Cultural Driver
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá Client: Colombia con Memoria Foundation Category: Cultural Driver
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Cultural Driver
The Call Agency: The Bloc / New York Client: EmpowHer NY Category: Cultural Driver
Black Santa Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Cultural Driver

2021 Cultural Driver Gold Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Cultural Driver

OS_CD21_001G

2021 Cultural Driver Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Cultural Driver

OS_CD21_002G

2021 Cultural Driver Silver Pencil

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto

Canadian Women’s Foundation

Signal for Help

Cultural Driver

OS_CD21_003S

2021 Cultural Driver Bronze Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Cultural Driver

OS_CD21_004B

2021 Cultural Driver Bronze Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Cultural Driver

OS_CD21_005B

2021 Cultural Driver Bronze Pencil

WMC Grey / Prague + Grey / Europe

Znamkamarada

The Anticorruption Hackathon

Cultural Driver

OS_CD21_006B

2021 Cultural Driver Merit Award

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Cultural Driver

OS_CD21_007M

2021 Cultural Driver Merit Award

Crayola + dentsumcgarrybowen / New York

Crayola

Colors of the World

Cultural Driver

OS_CD21_008M

2021 Cultural Driver Merit Award

Havas / London

Nubian Jak Community Trust

The Black Plaque Project

Cultural Driver

OS_CD21_009M

2021 Cultural Driver Merit Award

Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá

AB InBev / Aguila Beer

HALF FANS

Cultural Driver

OS_CD21_010M

2021 Cultural Driver Merit Award

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

AB InBev / Aguila Beer

The Beer Cap Project.

Cultural Driver

OS_CD21_011M

2021 Cultural Driver Merit Award

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá

Colombia con Memoria Foundation

NarcoStore

Cultural Driver

OS_CD21_012M

2021 Cultural Driver Merit Award

Publicis WW / Mexico

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Cultural Driver

OS_CD21_013M

2021 Cultural Driver Merit Award

The Bloc / New York

EmpowHer NY

The Call

Cultural Driver

OS_CD21_014M

2021 Cultural Driver Merit Award

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo

Coca-Cola

Black Santa

Cultural Driver

OS_CD21_015M

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