The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Film / Health & Wellness
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Products
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Products
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Film / Health & Wellness
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Health & Wellness
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Health & Wellness
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Digital / Use of Technology
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Digital / Use of Technology
JUST A WALL Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Out of Home / Health & Wellness
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding
Sperm Positive: The Baby That Changed HIV Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Public Relations
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Public Relations
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Branded Content
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
Instant Doctor Agency: The Bloc / New York Client: Tribute Category: Film / Health & Wellness
Diagnosing Epilepsy Type Agency: The Bloc / New York Client: Greenwich Biosciences / Epidiolex Category: Branding
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Public Relations
Bigger Picture Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Public Relations
The Call Agency: The Bloc / New York Client: EmpowHer NY Category: Public Relations
Publicly Traded Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Web & Mobile
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Film / Health & Wellness
Publicly Traded Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Innovation & Transformation / Innovation in Health & Wellness
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Radio Recliner Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Radio & Audio
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
Handwashing Wrapping Paper Agency: Ogilvy / Barcelona Client: CINFA Category: Products
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Products
Ageless Agency: AMV BBDO / London Client: Essity Tena Category: Integrated Branding
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Direct Marketing
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Direct Marketing
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Direct Marketing
Mother Blanket Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Direct Marketing
Voice Doodler Agency: Ogilvy / Shanghai + Nono Studio + Visionmax Client: Illuma, Wyeth Category: Direct Marketing
WHAT YOU REALLY DONATE Agency: Pages BBDO / Santo Domingo Client: Sanar Una Nacion Category: Direct Marketing
Veryvell Agency: Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto Client: Truss Beverages Category: Branding
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Public Relations
ASD: Rockin’ the Spectrum Agency: Edelman Canada / Toronto + Pirate / Toronto Client: Jake's House Category: Public Relations
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Public Relations
Dance 10.000 Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm Client: Generation Pep Category: Public Relations
INVISIBLE WOMEN Agency: SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE Client: RÈGLES ÉLÉMENTAIRES Category: Public Relations
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Branded Content
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Branded Content
The world's most precious diamond Agency: BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris Client: Against Breast Cancer Category: Branded Content
Trojan & Chill Agency: Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto Client: Trojan Canada Category: Branded Content
#TheArtofSelf-Care Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo Client: Unilever / Dove Category: Branded Content
Make Time Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg Client: 1000 Women Trust Category: Digital / Web & Mobile
The Momentous Moments of Max and Maxine Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York Client: Lilly/Cyramza Category: Film / Pharma

2021 Health, Wellness & Pharma Gold Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Film / Health & Wellness

OS_HW21_001G

2021 Health, Wellness & Pharma Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Products

OS_HW21_004G

2021 Health, Wellness & Pharma Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Products

OS_HW21_005G

2021 Health, Wellness & Pharma Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Film / Health & Wellness

OS_HW21_007G

2021 Health, Wellness & Pharma Gold Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_025G

2021 Health, Wellness & Pharma Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_026G

2021 Health, Wellness & Pharma Gold Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Digital / Use of Technology

OS_HW21_013G

2021 Health, Wellness & Pharma Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Digital / Use of Technology

OS_HW21_014G

2021 Health, Wellness & Pharma Gold Pencil

ROSA PARIS + Schmooze / Paris + SOVAGE / Paris

Innocence en danger

JUST A WALL

Out of Home / Health & Wellness

OS_HW21_015G

2021 Health, Wellness & Pharma Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Integrated Branding

OS_HW21_024S

2021 Health, Wellness & Pharma Silver Pencil

DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland

New Zealand AIDS Foundation, Body Positive, Positive Women

Sperm Positive: The Baby That Changed HIV

Public Relations

OS_HW21_018S

2021 Health, Wellness & Pharma Silver Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Public Relations

OS_HW21_019S

2021 Health, Wellness & Pharma Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Branded Content

OS_HW21_002S

2021 Health, Wellness & Pharma Silver Pencil

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai

Savlon

The Artist

Branded Content

OS_HW21_003S

2021 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Film / Pharma

OS_HW21_010S

2021 Health, Wellness & Pharma Silver Pencil

The Bloc / New York

Tribute

Instant Doctor

Film / Health & Wellness

OS_HW21_008S

2021 Health, Wellness & Pharma Bronze Pencil

The Bloc / New York

Greenwich Biosciences / Epidiolex

Diagnosing Epilepsy Type

Branding

OS_HW21_006B

2021 Health, Wellness & Pharma Bronze Pencil

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Public Relations

OS_HW21_020B

2021 Health, Wellness & Pharma Bronze Pencil

DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York

Budweiser

Bigger Picture

Public Relations

OS_HW21_021B

2021 Health, Wellness & Pharma Bronze Pencil

The Bloc / New York

EmpowHer NY

The Call

Public Relations

OS_HW21_022B

2021 Health, Wellness & Pharma Bronze Pencil

FCB/SIX / Toronto

LifeStyles Healthcare

Publicly Traded

Digital / Web & Mobile

OS_HW21_011B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Digital / Web & Mobile

OS_HW21_012B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai

Savlon

The Artist

Film / Health & Wellness

OS_HW21_009B

2021 Health, Wellness & Pharma Bronze Pencil

FCB/SIX / Toronto

LifeStyles Healthcare

Publicly Traded

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_027B

2021 Health, Wellness & Pharma Bronze Pencil

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_028B

2021 Health, Wellness & Pharma Bronze Pencil

Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta

Bridge Senior Living

Radio Recliner

Radio & Audio

OS_HW21_023B

2021 Health, Wellness & Pharma Bronze Pencil

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Out of Home / Health & Wellness

OS_HW21_016B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Out of Home / Health & Wellness

OS_HW21_017B

2021 Health, Wellness & Pharma Merit Award

Ogilvy / Barcelona

CINFA

Handwashing Wrapping Paper

Products

OS_HW21_038M

2021 Health, Wellness & Pharma Merit Award

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Products

OS_HW21_039M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Essity Tena

Ageless

Integrated Branding

OS_HW21_074M

2021 Health, Wellness & Pharma Merit Award

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Direct Marketing

OS_HW21_042M

2021 Health, Wellness & Pharma Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Direct Marketing

OS_HW21_043M

2021 Health, Wellness & Pharma Merit Award

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Direct Marketing

OS_HW21_044M

2021 Health, Wellness & Pharma Merit Award

Ogilvy Colombia / Bogotá + Darko Films / Quito

Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)

Mother Blanket

Direct Marketing

OS_HW21_045M

2021 Health, Wellness & Pharma Merit Award

Ogilvy / Shanghai + Nono Studio + Visionmax

Illuma, Wyeth

Voice Doodler

Direct Marketing

OS_HW21_046M

2021 Health, Wellness & Pharma Merit Award

Pages BBDO / Santo Domingo

Sanar Una Nacion

WHAT YOU REALLY DONATE

Direct Marketing

OS_HW21_047M

2021 Health, Wellness & Pharma Merit Award

Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto

Truss Beverages

Veryvell

Branding

OS_HW21_040M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Public Relations

OS_HW21_068M

2021 Health, Wellness & Pharma Merit Award

Edelman Canada / Toronto + Pirate / Toronto

Jake's House

ASD: Rockin’ the Spectrum

Public Relations

OS_HW21_069M

2021 Health, Wellness & Pharma Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Public Relations

OS_HW21_070M

2021 Health, Wellness & Pharma Merit Award

Forsman & Bodenfors / Göteborg + The Producers / Stockholm

Generation Pep

Dance 10.000

Public Relations

OS_HW21_071M

2021 Health, Wellness & Pharma Merit Award

SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE

RÈGLES ÉLÉMENTAIRES

INVISIBLE WOMEN

Public Relations

OS_HW21_072M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Branded Content

OS_HW21_029M

2021 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Branded Content

OS_HW21_030M

2021 Health, Wellness & Pharma Merit Award

BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris

Against Breast Cancer

The world's most precious diamond

Branded Content

OS_HW21_031M

2021 Health, Wellness & Pharma Merit Award

Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto

Trojan Canada

Trojan & Chill

Branded Content

OS_HW21_032M

2021 Health, Wellness & Pharma Merit Award

Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo

Unilever / Dove

#TheArtofSelf-Care

Branded Content

OS_HW21_033M

2021 Health, Wellness & Pharma Merit Award

TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg

1000 Women Trust

Make Time

Digital / Web & Mobile

OS_HW21_056M

2021 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + HORNET / New York

Lilly/Cyramza

The Momentous Moments of Max and Maxine

Film / Pharma

OS_HW21_054M

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