The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Agency Rankings
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Award
Agency
Client
Title
Category
Annual ID
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Innovation & Transformation / Innovation in Health & Wellness
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Health & Wellness
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Innovation & Transformation / Innovation in Health & Wellness
The Care Salon
Agency: Public Inc. / Toronto
Client: The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO) Category: Innovation & Transformation / Innovation in Health & Wellness
Lino's New Life
Agency: Saatchi & Saatchi / Rome
Client: FATER / Pampers Category: Innovation & Transformation / Innovation in Health & Wellness
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Branded Content
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Branded Content
The world's most precious diamond
Agency: BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris
Client: Against Breast Cancer Category: Branded Content
Trojan & Chill
Agency: Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto
Client: Trojan Canada Category: Branded Content
#TheArtofSelf-Care
Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo
Client: Unilever / Dove Category: Branded Content
Canyon of Heroes
Agency: Alto / New York + Montefiore-Einstein / New York
Client: Montefiore-Einstein Category: Out of Home / Health & Wellness
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Out of Home / Health & Wellness
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Out of Home / Health & Wellness
If you're outdoors you need to protect yourself.
Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima
Client: League Against Cancer Peru Category: Out of Home / Health & Wellness
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Direct Marketing
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Direct Marketing
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Direct Marketing
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Direct Marketing
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Direct Marketing
WHAT YOU REALLY DONATE
Agency: Pages BBDO / Santo Domingo
Client: Sanar Una Nacion Category: Direct Marketing
SevenPM
Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York
Client: Montefiore-Einstein Category: Film / Health & Wellness
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex Category: Film / Health & Wellness
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Film / Health & Wellness
The Little brats
Agency: Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal
Client: Montreal Children's Hospital Foundation Category: Film / Health & Wellness
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Film / Health & Wellness
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging
The Betika Christmas Miracle
Agency: Betika / Nairobi + 2.4 Films / Nairobi
Client: Betika Category: Digital / Use of Technology
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Digital / Use of Technology
See Green
Agency: Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client: Irish Rugby Football Union Category: Digital / Use of Technology
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client: Sanofi / Pharmaton Kiddi Category: Digital / Use of Technology
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client: 1000 Women Trust Category: Digital / Web & Mobile
The Momentous Moments of Max and Maxine
Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York
Client: Lilly/Cyramza Category: Film / Pharma
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Digital / Social Media
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc. Category: Digital / Social Media
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Digital / Social Media
ASD: Rockin’ the Spectrum
Agency: Edelman Canada / Toronto + Pirate / Toronto
Client: Jake's House Category: Public Relations
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Public Relations
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Public Relations
INVISIBLE WOMEN
Agency: SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE
Client: RÈGLES ÉLÉMENTAIRES Category: Public Relations
THE CHEERING BANDAGE CAMPAIGN
Agency: INNOCEAN / Seoul + Facebook Korea / Seoul
Client: Facebook Korea / The Cheering Bandage Category: Innovation & Transformation / Innovation in Lockdown
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá
Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Radio & Audio
Strike Out Cancer
Agency: Pages BBDO / Santo Domingo
Client: Sirena Category: Experiential / Immersive / Events