The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Strike Out Cancer Agency: Pages BBDO / Santo Domingo Client: Sirena Category: Experiential / Immersive / Events
JUST A WALL Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Experiential / Immersive / Events
The Unseen Ballet Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York Client: Dell Technologies Category: Experiential / Immersive / Events
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Experiential / Immersive / Events
The Betika Christmas Miracle Agency: Betika / Nairobi + 2.4 Films / Nairobi Client: Betika Category: Digital / Use of Technology
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Use of Technology
See Green Agency: Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin Client: Irish Rugby Football Union Category: Digital / Use of Technology
Kiddi World Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Digital / Use of Technology
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Public Relations
ASD: Rockin’ the Spectrum Agency: Edelman Canada / Toronto + Pirate / Toronto Client: Jake's House Category: Public Relations
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Public Relations
Dance 10.000 Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm Client: Generation Pep Category: Public Relations
INVISIBLE WOMEN Agency: SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE Client: RÈGLES ÉLÉMENTAIRES Category: Public Relations
SevenPM Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York Client: Montefiore-Einstein Category: Film / Health & Wellness
Safely Feel The Real World Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Film / Health & Wellness
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Film / Health & Wellness
The Little brats Agency: Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal Client: Montreal Children's Hospital Foundation Category: Film / Health & Wellness
Stream of Lactation Agency: Mekanism / New York + Frida Mom Client: Frida Mom Category: Film / Health & Wellness
The Call Agency: The Bloc / New York Client: EmpowHer NY Category: Film / Health & Wellness
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Radio & Audio
The Momentous Moments of Max and Maxine Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York Client: Lilly/Cyramza Category: Film / Pharma
Veryvell Agency: Rethink + Truss Beverages / Toronto Client: Truss Beverages Category: Branding
Ageless Agency: AMV BBDO / London Client: Essity Tena Category: Integrated Campaign
The Prescription Paper Pill Bottle Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging
THE CHEERING BANDAGE CAMPAIGN Agency: INNOCEAN / Seoul + Facebook Korea / Seoul Client: Facebook Korea / The Cheering Bandage Category: Innovation & Transformation / Innovation in Lockdown
Blood Drive Thru Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Sperm Positive: The Baby That Changed HIV Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Innovation & Transformation / Innovation in Health & Wellness
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Health & Wellness
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Innovation & Transformation / Innovation in Health & Wellness
The Care Salon Agency: Public Inc. / Toronto Client: The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO) Category: Innovation & Transformation / Innovation in Health & Wellness
Lino's New Life Agency: Saatchi & Saatchi / Rome Client: FATER / Pampers Category: Innovation & Transformation / Innovation in Health & Wellness
The Purple Hive Project Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Branded Content
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Branded Content
The world's most precious diamond Agency: BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris Client: Against Breast Cancer Category: Branded Content
Trojan & Chill Agency: Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto Client: Trojan Canada Category: Branded Content
#TheArtofSelf-Care Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo Client: Unilever / Dove Category: Branded Content
Handwashing Wrapping Paper Agency: Ogilvy / Barcelona Client: CINFA Category: Products
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Products
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Digital / Social Media
FaceTouchers Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: Snap Inc. Category: Digital / Social Media
Undercover Avatar Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Digital / Social Media
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Direct Marketing
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Direct Marketing
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Direct Marketing
Mother Blanket Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Direct Marketing
Voice Doodler Agency: Ogilvy / Shanghai + Nono Studio + Visionmax Client: Illuma, Wyeth Category: Direct Marketing
WHAT YOU REALLY DONATE Agency: Pages BBDO / Santo Domingo Client: Sanar Una Nacion Category: Direct Marketing
Make Time Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg Client: 1000 Women Trust Category: Digital / Web & Mobile
Canyon of Heroes Agency: Alto / New York + Montefiore-Einstein / New York Client: Montefiore-Einstein Category: Out of Home / Health & Wellness

2021 Health, Wellness & Pharma Merit Award

Pages BBDO / Santo Domingo

Sirena

Strike Out Cancer

Experiential / Immersive / Events

OS_HW21_034M

2021 Health, Wellness & Pharma Merit Award

ROSA PARIS + Schmooze / Paris + SOVAGE / Paris

Innocence en danger

JUST A WALL

Experiential / Immersive / Events

OS_HW21_035M

2021 Health, Wellness & Pharma Merit Award

VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York

Dell Technologies

The Unseen Ballet

Experiential / Immersive / Events

OS_HW21_036M

2021 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Experiential / Immersive / Events

OS_HW21_037M

2021 Health, Wellness & Pharma Merit Award

Betika / Nairobi + 2.4 Films / Nairobi

Betika

The Betika Christmas Miracle

Digital / Use of Technology

OS_HW21_060M

2021 Health, Wellness & Pharma Merit Award

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Digital / Use of Technology

OS_HW21_061M

2021 Health, Wellness & Pharma Merit Award

Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin

Irish Rugby Football Union

See Green

Digital / Use of Technology

OS_HW21_062M

2021 Health, Wellness & Pharma Merit Award

VMLY&R Mexico / Mexico City + Sanofi + MediaMonks

Sanofi / Pharmaton Kiddi

Kiddi World

Digital / Use of Technology

OS_HW21_063M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Public Relations

OS_HW21_068M

2021 Health, Wellness & Pharma Merit Award

Edelman Canada / Toronto + Pirate / Toronto

Jake's House

ASD: Rockin’ the Spectrum

Public Relations

OS_HW21_069M

2021 Health, Wellness & Pharma Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Public Relations

OS_HW21_070M

2021 Health, Wellness & Pharma Merit Award

Forsman & Bodenfors / Göteborg + The Producers / Stockholm

Generation Pep

Dance 10.000

Public Relations

OS_HW21_071M

2021 Health, Wellness & Pharma Merit Award

SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE

RÈGLES ÉLÉMENTAIRES

INVISIBLE WOMEN

Public Relations

OS_HW21_072M

2021 Health, Wellness & Pharma Merit Award

Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York

Montefiore-Einstein

SevenPM

Film / Health & Wellness

OS_HW21_048M

2021 Health, Wellness & Pharma Merit Award

Amber China / Shanghai + PAFASSION LAB / Shanghai

Durex

Safely Feel The Real World

Film / Health & Wellness

OS_HW21_049M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Film / Health & Wellness

OS_HW21_050M

2021 Health, Wellness & Pharma Merit Award

Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal

Montreal Children's Hospital Foundation

The Little brats

Film / Health & Wellness

OS_HW21_051M

2021 Health, Wellness & Pharma Merit Award

Mekanism / New York + Frida Mom

Frida Mom

Stream of Lactation

Film / Health & Wellness

OS_HW21_052M

2021 Health, Wellness & Pharma Merit Award

The Bloc / New York

EmpowHer NY

The Call

Film / Health & Wellness

OS_HW21_053M

2021 Health, Wellness & Pharma Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Radio & Audio

OS_HW21_073M

2021 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + HORNET / New York

Lilly/Cyramza

The Momentous Moments of Max and Maxine

Film / Pharma

OS_HW21_054M

2021 Health, Wellness & Pharma Merit Award

Rethink + Truss Beverages / Toronto

Truss Beverages

Veryvell

Branding

OS_HW21_040M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Essity Tena

Ageless

Integrated Campaign

OS_HW21_074M

2021 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis

Tikkun Olam Makers: TOM

The Prescription Paper Pill Bottle

Packaging

OS_HW21_041M

2021 Health, Wellness & Pharma Merit Award

INNOCEAN / Seoul + Facebook Korea / Seoul

Facebook Korea / The Cheering Bandage

THE CHEERING BANDAGE CAMPAIGN

Innovation & Transformation / Innovation in Lockdown

OS_HW21_081M

2021 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá

Chevrolet

Blood Drive Thru

Innovation & Transformation / Innovation in Lockdown

OS_HW21_082M

2021 Health, Wellness & Pharma Merit Award

DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland

New Zealand AIDS Foundation, Body Positive, Positive Women

Sperm Positive: The Baby That Changed HIV

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_075M

2021 Health, Wellness & Pharma Merit Award

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_076M

2021 Health, Wellness & Pharma Merit Award

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_077M

2021 Health, Wellness & Pharma Merit Award

Public Inc. / Toronto

The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO)

The Care Salon

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_078M

2021 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi / Rome

FATER / Pampers

Lino's New Life

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_079M

2021 Health, Wellness & Pharma Merit Award

Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne

Bega B-Honey

The Purple Hive Project

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_080M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Branded Content

OS_HW21_029M

2021 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Branded Content

OS_HW21_030M

2021 Health, Wellness & Pharma Merit Award

BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris

Against Breast Cancer

The world's most precious diamond

Branded Content

OS_HW21_031M

2021 Health, Wellness & Pharma Merit Award

Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto

Trojan Canada

Trojan & Chill

Branded Content

OS_HW21_032M

2021 Health, Wellness & Pharma Merit Award

Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo

Unilever / Dove

#TheArtofSelf-Care

Branded Content

OS_HW21_033M

2021 Health, Wellness & Pharma Merit Award

Ogilvy / Barcelona

CINFA

Handwashing Wrapping Paper

Products

OS_HW21_038M

2021 Health, Wellness & Pharma Merit Award

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Products

OS_HW21_039M

2021 Health, Wellness & Pharma Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Digital / Social Media

OS_HW21_057M

2021 Health, Wellness & Pharma Merit Award

Happiness / an FCB alliance / Brussels + BLISS / Saigon

Snap Inc.

FaceTouchers

Digital / Social Media

OS_HW21_058M

2021 Health, Wellness & Pharma Merit Award

Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Digital / Social Media

OS_HW21_059M

2021 Health, Wellness & Pharma Merit Award

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Direct Marketing

OS_HW21_042M

2021 Health, Wellness & Pharma Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Direct Marketing

OS_HW21_043M

2021 Health, Wellness & Pharma Merit Award

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Direct Marketing

OS_HW21_044M

2021 Health, Wellness & Pharma Merit Award

Ogilvy Colombia / Bogotá + Darko Films / Quito

Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)

Mother Blanket

Direct Marketing

OS_HW21_045M

2021 Health, Wellness & Pharma Merit Award

Ogilvy / Shanghai + Nono Studio + Visionmax

Illuma, Wyeth

Voice Doodler

Direct Marketing

OS_HW21_046M

2021 Health, Wellness & Pharma Merit Award

Pages BBDO / Santo Domingo

Sanar Una Nacion

WHAT YOU REALLY DONATE

Direct Marketing

OS_HW21_047M

2021 Health, Wellness & Pharma Merit Award

TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg

1000 Women Trust

Make Time

Digital / Web & Mobile

OS_HW21_056M

2021 Health, Wellness & Pharma Merit Award

Alto / New York + Montefiore-Einstein / New York

Montefiore-Einstein

Canyon of Heroes

Out of Home / Health & Wellness

OS_HW21_064M

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