The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Games
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Craft / Use of Technology
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Long Form Video / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Branded Entertainment
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
The Match of Ages Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events - Livestream
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Audio
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Unseen Players Agency: MullenLowe Delta / Quito Client: Banco Pichincha Category: Experiential / Live / In-Person Events
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Branded Entertainment
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The Match of Ages Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Short Form Video / Single
Kobe - Better Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial Client: Nike Category: Short Form Video / Single
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Audio
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TeAR down this WALL Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Games
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Craft / Use of Technology
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single
Call Me Blood Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Long Form Video / Single
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Long Form Video / Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Long Form Video / Single
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Long Form Video / Single
Dante's Heartbeats Agency: Abby Priest / Stockholm + New Land / Stockholm Client: The Swedish Heartchild Foundation Category: Music Videos
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Music Videos
Hulu Sellouts x Dame D.O.L.L.A. Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Music Videos
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Experiential / Live / In-Person Events
Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Project Dark Horse Agency: R/GA / Shanghai Client: Nike Category: Long Form Video / Series / Episodic
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Innovation & Transformation / Innovation in Branded Entertainment

2021 Branded Entertainment Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Long Form Video / Single

OS_BE21_001G

2021 Branded Entertainment Gold Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Games

OS_BE21_008G

2021 Branded Entertainment Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

OS_BE21_029G

2021 Branded Entertainment Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_BE21_030G

2021 Branded Entertainment Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Virtual Events - Livestream

OS_BE21_016G

2021 Branded Entertainment Gold Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_BE21_010G

2021 Branded Entertainment Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Craft / Art Direction

OS_BE21_019G

2021 Branded Entertainment Gold Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Craft / Art Direction

OS_BE21_020G

2021 Branded Entertainment Silver Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Craft / Use of Technology

OS_BE21_023S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Long Form Video / Single

OS_BE21_004S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Innovation & Transformation / Innovation in Branded Entertainment

OS_BE21_027S

2021 Branded Entertainment Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

User-Generated Content

OS_BE21_018S

2021 Branded Entertainment Silver Pencil

We Believers / New York

Corona

The Match of Ages

Experiential / Virtual Events - Livestream

OS_BE21_017S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / London

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Full Length Video / Single or Series / Episodic

OS_BE21_005S

2021 Branded Entertainment Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Experiential / Brand Installations

OS_BE21_011S

2021 Branded Entertainment Silver Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Experiential / Brand Installations

OS_BE21_012S

2021 Branded Entertainment Silver Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Audio

OS_BE21_006S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

OS_BE21_021S

2021 Branded Entertainment Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Games

OS_BE21_009B

2021 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Craft / Use of Technology

OS_BE21_024B

2021 Branded Entertainment Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Craft / Use of Technology

OS_BE21_025B

2021 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo

Nissan Motor Co., Ltd.

ProPILOT GOLF BALL

Craft / Use of Technology

OS_BE21_026B

2021 Branded Entertainment Bronze Pencil

MullenLowe Delta / Quito

Banco Pichincha

Unseen Players

Experiential / Live / In-Person Events

OS_BE21_015B

2021 Branded Entertainment Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Innovation & Transformation / Innovation in Branded Entertainment

OS_BE21_028B

2021 Branded Entertainment Bronze Pencil

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Innovation & Transformation / Innovation in Lockdown

OS_BE21_031B

2021 Branded Entertainment Bronze Pencil

We Believers / New York

Corona

The Match of Ages

Innovation & Transformation / Innovation in Lockdown

OS_BE21_032B

2021 Branded Entertainment Bronze Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Experiential / Brand Installations

OS_BE21_013B

2021 Branded Entertainment Bronze Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential / Brand Installations

OS_BE21_014B

2021 Branded Entertainment Bronze Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Short Form Video / Single

OS_BE21_002B

2021 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial

Nike

Kobe - Better

Short Form Video / Single

OS_BE21_003B

2021 Branded Entertainment Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Audio

OS_BE21_007B

2021 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

OS_BE21_022B

2021 Branded Entertainment Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE21_067M

2021 Branded Entertainment Merit Award

Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen

The DDR Museum

TeAR down this WALL

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE21_068M

2021 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Games

OS_BE21_060M

2021 Branded Entertainment Merit Award

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Craft / Use of Technology

OS_BE21_079M

2021 Branded Entertainment Merit Award

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_BE21_080M

2021 Branded Entertainment Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Long Form Video / Single

OS_BE21_042M

2021 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Call Me Blood

Long Form Video / Single

OS_BE21_043M

2021 Branded Entertainment Merit Award

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Long Form Video / Single

OS_BE21_044M

2021 Branded Entertainment Merit Award

SMUGGLER + Apple

Apple

The whole working-from-home thing

Long Form Video / Single

OS_BE21_045M

2021 Branded Entertainment Merit Award

TBWA\Media Arts Lab / Shanghai

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Long Form Video / Single

OS_BE21_046M

2021 Branded Entertainment Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Long Form Video / Single

OS_BE21_047M

2021 Branded Entertainment Merit Award

Abby Priest / Stockholm + New Land / Stockholm

The Swedish Heartchild Foundation

Dante's Heartbeats

Music Videos

OS_BE21_053M

2021 Branded Entertainment Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Music Videos

OS_BE21_054M

2021 Branded Entertainment Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles

Hulu

Hulu Sellouts x Dame D.O.L.L.A.

Music Videos

OS_BE21_055M

2021 Branded Entertainment Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Experiential / Live / In-Person Events

OS_BE21_061M

2021 Branded Entertainment Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Experiential / Virtual Events - Pre-Recorded

OS_BE21_066M

2021 Branded Entertainment Merit Award

R/GA / Shanghai

Nike

Project Dark Horse

Long Form Video / Series / Episodic

OS_BE21_048M

2021 Branded Entertainment Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Innovation & Transformation / Innovation in Branded Entertainment

OS_BE21_081M

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