The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream

THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Games

#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single

Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown

Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown

#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction

Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction

Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic

The Match of Ages Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events - Livestream

A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Audio

Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Long Form Video / Single

Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations

Draw Ketchup Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content

Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Branded Entertainment

THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Craft / Use of Technology

Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction

Unseen Players Agency: MullenLowe Delta / Quito Client: Banco Pichincha Category: Experiential / Live / In-Person Events

Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Audio

Heinz Ketchup Puzzle Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games

Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations

McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations

You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Short Form Video / Single

Kobe - Better Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial Client: Nike Category: Short Form Video / Single

The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown

The Match of Ages Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown

The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology

The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology

ProPILOT GOLF BALL Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology

Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction

''Underplayed'' Feature Length Documentary Agency: Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto Client: AB InBev / Bud Light Category: Full Length Video / Single or Series / Episodic

Bob Ross Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York Client: MTN DEW Category: Full Length Video / Single or Series / Episodic

Changing Papa Culture Through Pop Culture with Dad Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic

Black Santa Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Full Length Video / Single or Series / Episodic

Kentucky Turtle Derby Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago Client: Brown-Forman, Old Forester Category: Experiential / Virtual Events - Livestream

UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream

Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Experiential / Virtual Events - Livestream

World’s Oldest E-sports Team Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events - Livestream

The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Experiential / Live / In-Person Events

Hulu Sellouts x Dame D.O.L.L.A. Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Audio

The Client Said No Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Client: DaHouse Audio/ Music Production House Category: Audio

Radio Recliner Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Audio

MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Games

Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single

Call Me Blood Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single

Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Long Form Video / Single

The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Long Form Video / Single

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Award: 2021 Branded Entertainment Best of Discipline Pencil

Agency: AMV BBDO / London

Client: Essity Bodyform/Libresse

Title: #wombstories

Category: Best of Branded Entertainment

Annual ID: OS_BE21_001G

Award: 2021 Branded Entertainment Gold Pencil

Agency: FCB / New York

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Experiential / Virtual Events - Livestream

Annual ID: OS_BE21_016G

Award: 2021 Branded Entertainment Gold Pencil

Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Client: Reporters Without Borders

Title: THE UNCENSORED LIBRARY

Category: Games

Annual ID: OS_BE21_008G

Award: 2021 Branded Entertainment Gold Pencil

Agency: AMV BBDO / London

Client: Essity Bodyform/Libresse

Title: #wombstories

Category: Long Form Video / Single

Annual ID: OS_BE21_001G

Award: 2021 Branded Entertainment Gold Pencil

Agency: BBH / New York + Chief + National Women's History Museum

Client: Chief and National Women's History Museum

Title: Glass Ceiling Breaker

Category: Experiential / Brand Installations

Annual ID: OS_BE21_010G

Award: 2021 Branded Entertainment Gold Pencil

Agency: FCB / New York

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Innovation & Transformation / Innovation in Lockdown

Annual ID: OS_BE21_029G

Award: 2021 Branded Entertainment Gold Pencil

Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Client: Unilever / Dove

Title: Courage is Beautiful

Category: Innovation & Transformation / Innovation in Lockdown

Annual ID: OS_BE21_030G

Award: 2021 Branded Entertainment Gold Pencil

Agency: AMV BBDO / London

Client: Essity Bodyform/Libresse

Title: #wombstories

Category: Craft / Art Direction

Annual ID: OS_BE21_019G

Award: 2021 Branded Entertainment Gold Pencil

Award:
2021 Branded Entertainment Best of Discipline Pencil

Agency:
AMV BBDO / London

Client:
Essity Bodyform/Libresse

Title:
#wombstories

Category:
Best of Branded Entertainment

Annual ID:
OS_BE21_001G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
FCB / New York

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Experiential / Virtual Events - Livestream

Annual ID:
OS_BE21_016G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Client:
Reporters Without Borders

Title:
THE UNCENSORED LIBRARY

Category:
Games

Annual ID:
OS_BE21_008G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
AMV BBDO / London

Client:
Essity Bodyform/Libresse

Title:
#wombstories

Category:
Long Form Video / Single

Annual ID:
OS_BE21_001G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
BBH / New York + Chief + National Women's History Museum

Client:
Chief and National Women's History Museum

Title:
Glass Ceiling Breaker

Category:
Experiential / Brand Installations

Annual ID:
OS_BE21_010G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
FCB / New York

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Innovation & Transformation / Innovation in Lockdown

Annual ID:
OS_BE21_029G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Client:
Unilever / Dove

Title:
Courage is Beautiful

Category:
Innovation & Transformation / Innovation in Lockdown

Annual ID:
OS_BE21_030G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
AMV BBDO / London

Client:
Essity Bodyform/Libresse

Title:
#wombstories

Category:
Craft / Art Direction

Annual ID:
OS_BE21_019G

Award:
2021 Branded Entertainment Gold Pencil

Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Client:
Miller Lite

Title:
Farewell, Work Holiday Parties

Category:
Craft / Art Direction

Annual ID:
OS_BE21_020G

Award:
2021 Branded Entertainment Silver Pencil

Agency:
TBWA\Media Arts Lab / London

Client:
Apple, Inc.

Title:
Shot on iPhone 11 Pro—Hermitage

Category:
Full Length Video / Single or Series / Episodic

Annual ID:
OS_BE21_005S

Award:
2021 Branded Entertainment Silver Pencil

Agency:
We Believers / New York

Client:
Corona

Title:
The Match of Ages

Category:
Experiential / Virtual Events - Livestream

Annual ID:
OS_BE21_017S

Award:
2021 Branded Entertainment Silver Pencil

Agency:
Edelman / New York + Good Humor / Englewood Cliffs

Client:
Good Humor

Title:
A New Jingle for a New Era

Category:
Audio

Annual ID:
OS_BE21_006S

Award:
2021 Branded Entertainment Silver Pencil

Agency:
TBWA\Media Arts Lab / Los Angeles

Client:
Apple, Inc.

Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema

Category:
Long Form Video / Single

Annual ID:
OS_BE21_004S

Award:
2021 Branded Entertainment Silver Pencil

Agency:
BBDO Group Germany GmbH + Sehsucht GmbH