The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Integrated
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Branding Campaign
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Integrated Branding Campaign
Meddle in the New Zealand Election Agency: Special Group / New Zealand + Sweetshop + Poem / Australia Client: Every Kiwi Vote Counts Category: Craft / Writing
Make It Canadian Agency: Rethink / Toronto/Montreal/Vancouver + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Integrated Branding Campaign
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
Omega Mart Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks Client: Meow Wolf Category: Integrated Branding Campaign
Relearn How to be Human Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Craft / Art Direction
Xbox Series X: Made From Dreams Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Innovation & Transformation / Innovation in Integrated
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
The Last Dance Deep Fake Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Brand Partnerships
A Mountain of Entertainment Agency: Droga5 / New York + Paramount + / New York Client: Paramount + Category: Integrated Branding Campaign
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Integrated Branding Campaign
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Integrated Branding Campaign
Not a Gun Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Integrated Branding Campaign
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
When All You Can Food Is Think About Agency: Mother / Los Angeles + Postmates / San Francisco Client: Postmates Category: Integrated Branding Campaign
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Integrated Branding Campaign
Now that you see me Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York Client: Citi Category: Integrated Branding Campaign
Supporting Independents Agency: R/GA / New York Client: Shopify Category: Integrated Branding Campaign
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Integrated Branding Campaign
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Integrated Branding Campaign
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Integrated Branding Campaign
Famous Orders Agency: Wieden+Kennedy / New York + McDonald's + The Narrative Group Client: McDonald's Category: Integrated Branding Campaign
The Travis Scott Meal Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Integrated Branding Campaign
Full Throttle Wellness Agency: Droga5 / New York + Harley-Davidson / New York Client: Harley-Davidson Category: Brand Transformation
EVERYBODY IN Agency: McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit Client: General Motors Category: Brand Transformation
The City that Works By Design Agency: Ogilvy / Chicago Client: City of Chicago Category: Brand Transformation
#WholeNewGame Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles Client: NBA Category: Innovation & Transformation / Innovation in Lockdown
A Mountain of Entertainment Agency: Droga5 / New York + Paramount + / New York Client: Paramount + Category: Innovation & Transformation / Innovation in Lockdown
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Around the world during COVID-19? It’s possible! Agency: Studio Sonda d.o.o. / Vižinada Client: The Porec City Library Category: Innovation & Transformation / Innovation in Lockdown

2021 Integrated Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Integrated Branding Campaign

OS_IG21_001G

2021 Integrated Gold Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Innovation & Transformation / Innovation in Integrated

OS_IG21_016G

2021 Integrated Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Brand Partnerships

OS_IG21_007G

2021 Integrated Gold Pencil

Ogilvy / Hong Kong

Pizza Hut

Pizza Hut x IKEA SÄVA

Brand Partnerships

OS_IG21_008G

2021 Integrated Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

OS_IG21_017G

2021 Integrated Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Art Direction

OS_IG21_013G

2021 Integrated Silver Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Partnerships

OS_IG21_009S

2021 Integrated Silver Pencil

PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York

The J. M. Smucker Company / Jif

#JifvsGIF

Brand Partnerships

OS_IG21_010S

2021 Integrated Silver Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Brand Partnerships

OS_IG21_011S

2021 Integrated Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Integrated Branding Campaign

OS_IG21_002S

2021 Integrated Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Integrated Branding Campaign

OS_IG21_003S

2021 Integrated Bronze Pencil

Special Group / New Zealand + Sweetshop + Poem / Australia

Every Kiwi Vote Counts

Meddle in the New Zealand Election

Craft / Writing

OS_IG21_015B

2021 Integrated Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Molson Canadian / Toronto

Molson Canadian

Make It Canadian

Brand Partnerships

OS_IG21_012B

2021 Integrated Bronze Pencil

Buzzman / Paris

Burger King France

Burger King & Friends

Integrated Branding Campaign

OS_IG21_004B

2021 Integrated Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Integrated Branding Campaign

OS_IG21_005B

2021 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks

Meow Wolf

Omega Mart

Integrated Branding Campaign

OS_IG21_006B

2021 Integrated Bronze Pencil

TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York

Brooklyn Film Festival

Relearn How to be Human

Craft / Art Direction

OS_IG21_014B

2021 Integrated Merit Award

215 McCann / San Francisco + Microsoft Xbox / Redmond

Microsoft Xbox

Xbox Series X: Made From Dreams

Innovation & Transformation / Innovation in Integrated

OS_IG21_038M

2021 Integrated Merit Award

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Innovation & Transformation / Innovation in Integrated

OS_IG21_039M

2021 Integrated Merit Award

DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York

Coors Light

Big Game Dream

Innovation & Transformation / Innovation in Integrated

OS_IG21_040M

2021 Integrated Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Innovation & Transformation / Innovation in Integrated

OS_IG21_041M

2021 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Brand Partnerships

OS_IG21_035M

2021 Integrated Merit Award

Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Brand Partnerships

OS_IG21_036M

2021 Integrated Merit Award

Droga5 / New York + Paramount + / New York

Paramount +

A Mountain of Entertainment

Integrated Branding Campaign

OS_IG21_018M

2021 Integrated Merit Award

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Integrated Branding Campaign

OS_IG21_019M

2021 Integrated Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Integrated Branding Campaign

OS_IG21_020M

2021 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco

Courageous Conversation Global Foundation

Not a Gun

Integrated Branding Campaign

OS_IG21_021M

2021 Integrated Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Integrated Branding Campaign

OS_IG21_022M

2021 Integrated Merit Award

Mother / Los Angeles + Postmates / San Francisco

Postmates

When All You Can Food Is Think About

Integrated Branding Campaign

OS_IG21_023M

2021 Integrated Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Integrated Branding Campaign

OS_IG21_024M

2021 Integrated Merit Award

Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York

Citi

Now that you see me

Integrated Branding Campaign

OS_IG21_025M

2021 Integrated Merit Award

R/GA / New York

Shopify

Supporting Independents

Integrated Branding Campaign

OS_IG21_026M

2021 Integrated Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Integrated Branding Campaign

OS_IG21_027M

2021 Integrated Merit Award

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Integrated Branding Campaign

OS_IG21_028M

2021 Integrated Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Integrated Branding Campaign

OS_IG21_029M

2021 Integrated Merit Award

Wieden+Kennedy / New York + McDonald's + The Narrative Group

McDonald's

Famous Orders

Integrated Branding Campaign

OS_IG21_030M

2021 Integrated Merit Award

Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group

McDonald's

The Travis Scott Meal

Integrated Branding Campaign

OS_IG21_031M

2021 Integrated Merit Award

Droga5 / New York + Harley-Davidson / New York

Harley-Davidson

Full Throttle Wellness

Brand Transformation

OS_IG21_032M

2021 Integrated Merit Award

McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit

General Motors

EVERYBODY IN

Brand Transformation

OS_IG21_033M

2021 Integrated Merit Award

Ogilvy / Chicago

City of Chicago

The City that Works By Design

Brand Transformation

OS_IG21_034M

2021 Integrated Merit Award

CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles

NBA

#WholeNewGame

Innovation & Transformation / Innovation in Lockdown

OS_IG21_042M

2021 Integrated Merit Award

Droga5 / New York + Paramount + / New York

Paramount +

A Mountain of Entertainment

Innovation & Transformation / Innovation in Lockdown

OS_IG21_043M

2021 Integrated Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Innovation & Transformation / Innovation in Lockdown

OS_IG21_044M

2021 Integrated Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_IG21_045M

2021 Integrated Merit Award

Studio Sonda d.o.o. / Vižinada

The Porec City Library

Around the world during COVID-19? It’s possible!

Innovation & Transformation / Innovation in Lockdown

OS_IG21_046M

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