The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Interactive Digital Installations
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Online Advertising / Native Ads
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Interactive
Certified Story Time- Super Fresh Granny Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Websites / Ecommerce
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces
Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Gaming / Branded Games
The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Leftover Recipes Agency: Energy BBDO / Chicago + BBDO / New York Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Online Advertising / Display Ads
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Online-only Video / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online-only Video / Series
Catch The Scam Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing Client: HomeEquity Bank Category: Online-only Video / Series
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Websites / Utility
Truthmark Agency: UncleGrey Client: Canon Category: Websites / Utility
Twitter Dad Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Online-only Video / Single
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Online-only Video / Single
Gun Unboxing Agency: Grey / New York Client: States United Category: Online-only Video / Single
Send Noods Agency: Mischief @ No Fixed Address / New York + Kraft Heinz Client: Kraft Heinz / Kraft Mac and Cheese Category: Online-only Video / Single
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Online-only Video / Single
Launch It Agency: Squarespace + Q Department + Whitehouse Post + RESET Client: Squarespace Category: Online-only Video / Single
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Unscalpable Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Online Advertising / Native Ads
Heinz on Film Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Online Advertising / Native Ads
Not my job case Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris Client: Pornhub Category: Websites / Ecommerce
Unscalpable Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Websites / Ecommerce
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Websites / Ecommerce
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Gaming / Branded Games
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Gaming / Branded Games
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Online Community / Utility
Gamer Therapy Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York Client: Hi-Rez Studios & Rise Above The Disorder Category: Online Community / Utility
Long Live Love Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Websites

2021 Interactive & Online Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

OS_IN21_001G

2021 Interactive & Online Gold Pencil

SMUGGLER + DDB / Chicago

Starburst Swirlers

Best Enjoyed Vertically

Online-only Video / Single

OS_IN21_009G

2021 Interactive & Online Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Online-only Video / Single

OS_IN21_010G

2021 Interactive & Online Gold Pencil

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá

Colombia con Memoria Foundation

NarcoStore

Websites / Ecommerce

OS_IN21_003G

2021 Interactive & Online Gold Pencil

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Online-only Video / Interactive Video

OS_IN21_007G

2021 Interactive & Online Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Online Community / Platform

OS_IN21_005G

2021 Interactive & Online Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Interactive Digital Installations

OS_IN21_014S

2021 Interactive & Online Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Online-only Video / Single

OS_IN21_011S

2021 Interactive & Online Silver Pencil

BETC / Paris + General Pop / Paris + La-Bo / Paris

Auberge des Migrants

Migrants on Amazon

Online Advertising / Native Ads

OS_IN21_006S

2021 Interactive & Online Silver Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Gaming / Branded Games

OS_IN21_018S

2021 Interactive & Online Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Interactive

OS_IN21_022S

2021 Interactive & Online Silver Pencil

MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

General Motors Certified Pre-Owned

Certified Story Time- Super Fresh Granny

Craft / Writing

OS_IN21_020S

2021 Interactive & Online Silver Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Innovation & Transformation / Innovation in Lockdown

OS_IN21_024S

2021 Interactive & Online Bronze Pencil

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Online-only Video / Series

OS_IN21_012B

2021 Interactive & Online Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Online-only Video / Series

OS_IN21_013B

2021 Interactive & Online Bronze Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Experiential / Interactive Digital Installations

OS_IN21_015B

2021 Interactive & Online Bronze Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Websites / Ecommerce

OS_IN21_004B

2021 Interactive & Online Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Experiential / Immersive Digital Spaces

OS_IN21_016B

2021 Interactive & Online Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Experiential / Immersive Digital Spaces

OS_IN21_017B

2021 Interactive & Online Bronze Pencil

VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Super Wendy's World

Gaming / Branded Games

OS_IN21_019B

2021 Interactive & Online Bronze Pencil

TAXI / TYPE1 / Toronto

Volkswagen

The Carbon-Neutral Net

Websites

OS_IN21_002B

2021 Interactive & Online Bronze Pencil

Publicis WW / Mexico

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Innovation & Transformation / Innovation in Interactive

OS_IN21_023B

2021 Interactive & Online Bronze Pencil

Google Creative Lab

Google

Infinite Bad Guy

Online-only Video / Interactive Video

OS_IN21_008B

2021 Interactive & Online Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_IN21_021B

2021 Interactive & Online Merit Award

Energy BBDO / Chicago + BBDO / New York

SC Johnson, Ziploc

Leftover Recipes

Online Advertising / Display Ads

OS_IN21_041M

2021 Interactive & Online Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Online Advertising / Display Ads

OS_IN21_042M

2021 Interactive & Online Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Online-only Video / Series

OS_IN21_051M

2021 Interactive & Online Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online-only Video / Series

OS_IN21_052M

2021 Interactive & Online Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing

HomeEquity Bank

Catch The Scam

Online-only Video / Series

OS_IN21_053M

2021 Interactive & Online Merit Award

MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Experiential / Interactive Digital Installations

OS_IN21_054M

2021 Interactive & Online Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Websites / Utility

OS_IN21_028M

2021 Interactive & Online Merit Award

UncleGrey

Canon

Truthmark

Websites / Utility

OS_IN21_029M

2021 Interactive & Online Merit Award

DAVID / Madrid + Twitter / Madrid

Twitter

Twitter Dad

Online-only Video / Single

OS_IN21_045M

2021 Interactive & Online Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Online-only Video / Single

OS_IN21_046M

2021 Interactive & Online Merit Award

Grey / New York

States United

Gun Unboxing

Online-only Video / Single

OS_IN21_047M

2021 Interactive & Online Merit Award

Mischief @ No Fixed Address / New York + Kraft Heinz

Kraft Heinz / Kraft Mac and Cheese

Send Noods

Online-only Video / Single

OS_IN21_048M

2021 Interactive & Online Merit Award

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Online-only Video / Single

OS_IN21_049M

2021 Interactive & Online Merit Award

Squarespace + Q Department + Whitehouse Post + RESET

Squarespace

Launch It

Online-only Video / Single

OS_IN21_050M

2021 Interactive & Online Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Online Advertising / Native Ads

OS_IN21_038M

2021 Interactive & Online Merit Award

Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne

Cadbury Caramilk

Unscalpable

Online Advertising / Native Ads

OS_IN21_039M

2021 Interactive & Online Merit Award

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz on Film

Online Advertising / Native Ads

OS_IN21_040M

2021 Interactive & Online Merit Award

BETC / Paris + Mathematic / Paris + Iconoclast / Paris

Pornhub

Not my job case

Websites / Ecommerce

OS_IN21_030M

2021 Interactive & Online Merit Award

Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne

Cadbury Caramilk

Unscalpable

Websites / Ecommerce

OS_IN21_031M

2021 Interactive & Online Merit Award

TBWA\RAAD / Dubai

KFC Arabia

Shift+K+F+C

Websites / Ecommerce

OS_IN21_032M

2021 Interactive & Online Merit Award

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Gaming / Branded Games

OS_IN21_056M

2021 Interactive & Online Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Gaming / Branded Games

OS_IN21_057M

2021 Interactive & Online Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Online Community / Utility

OS_IN21_036M

2021 Interactive & Online Merit Award

the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York

Hi-Rez Studios & Rise Above The Disorder

Gamer Therapy

Online Community / Utility

OS_IN21_037M

2021 Interactive & Online Merit Award

FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago

Canon, USA

Long Live Love

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN21_055M

2021 Interactive & Online Merit Award

BBDO / New York

Foot Locker

Endless World of Airmax

Websites

OS_IN21_025M

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